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It’s time to kick off the most thrilling contest of
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Adobe Digital Insights Big Game 2017 Analysis Infographic

Adobe Digital Insights (ADI) team analyzed massive amounts of aggregated, anonymous data around social engagements, advertising performance, and website visits from playoff and championship games past. Take a look at our playbook and make the 2017 Big Game one for the record books.

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Adobe Digital Insights Big Game 2017 Analysis Infographic

  1. 1. MAKE THE 2017 BIG GAME ONE TO REMEMBER WITH STATS FROM OUR PLAYBOOK. It’s time to kick off the most thrilling contest of entertainment and smack talk. Adobe Digital Insights is here to help your party go down in hall of fame history. 2017 ADOBE DIGITAL INSIGHTS BLOOD, SWEAT, TEARS, AND DATA. There’s more positive vibes (or social sentiments) flying around the NFC champs. The battle of wit, strength, and social sentiments. To keep the positive mojo flowing, fans sport their team’s gear leading up to the big game. Sales jump before Sunday’s game—and peak the day after, thanks to the bandwagon. Gear up or go home. Got your eyes on a new 4K TV? Chances are, it’s cheaper than a trip to this year’s game. Add a comfy couch and fridge and you have the ultimate game day trifecta. Skip the tix. (And $13 hotdogs.) Wings and pizza go head-to-head. Traditional bone-in wings slay the competition in total share of social mentions. The bone-in vs. boneless smackdown. There’s a flavor for every denomination of wing-lover. But it’s hot wings that get the most hype. The way to wing. Apparently there are more pizza purists than we thought. Classic cheese: the pizza of champions. Between socializing and staying glued to the TV, fans are mesmerized by the big game. All eyes on the game. No matter who you're rooting for, throw an epic game day party using our big data insights. To learn more competitive data-driven research and insights, visit Adobe Digital Insights for more pages from our playbook. Set the record for most valuable party. -5 MOST NEGATIVE 5 MOST POSITIVE JAN 1 FEB 1 MAR 1 ACCORDING TO THE ADOBE DIGITAL PRICE INDEX (DEC 2016) -3.8% YOY-19.8% YOY -4.6% YOY 2.1X CONFERENCE CHAMPIONSHIPS 1.7X MONDAY PRIOR TO THE BIG GAME 4.7X MONDAY JUST AFTER THE BIG GAME The Patriots outnumbered the Falcons in total social mentions from January 1 - January 30, 2017. But not so fast. 20% BONELESS 80% TRADITIONAL FOOTBALL RELATED PRODUCT UNITS SOLD ONLINE (2016) During this highly-anticipated weekend, people eat a shameless amount of chicken wings. It’s a debate that’s scandalized dozens of households. Until now. 52% CHEESE Because nothing says true fandom like a mouth on fire. HOT BUFFALO BBQ RANCH BLUE CHEESE TERIYAKI HONEY MUSTARD 38% 25% 18% 8% 6% 3% 2% FALCONS PATRIOTSPATRIOTS FALCONS 3.35 2.75 1.2 M 782K SOCIAL MENTIONS Adobe Digital Insights Methodology: Based on analysis of aggregated and anonymous data from Adobe Marketing Cloud: • 1.5M+ products across multiple categories. • TubeMogul advertising performance across 2.5 billion auctions during 2016 NFL playoffs. • 165M social engagements captured from Aug 2014 – Jan 2017. Social mentions based off an aggregate total. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2017 Adobe Systems Incorporated. All rights reserved. 50% FEBRUARY’S BIG GAME 65% CONFERENCE CHAMPIONSHIPS 1% SUPREME 3% VEGGIE 9% HAWAIIAN 8% MEAT LOVERS 24% PEPPERONI 3% SAUSAGE With its simple, no-frills execution, plain cheese wins the most buzz. It’s no surprise then that the ultimate finger food outperforms pizza this weekend. 40% 4% CHICKEN WINGS PIZZA INCREASE IN ONLINE CHICKEN WING & PIZZA SALES DURING THE BIG GAME WEEKEND VS AVERAGE WEEKEND (DEC 2015 - FEB 2016, US) AVERAGE MOBILE AD COMPLETION RATE