Adobe Experience Manager Livefyre Overview

2. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Experience Manager Livefyre Discover, organize and publish a constant flow of trusted user generated content onto owned digital properties to invigorate content strategies, engage and influence audiences and drive revenue. 8

3. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What you can do with Experience Manager Livefyre Deliver compelling experiences with user generated images, videos and comments Add sidenotes, polls, reviews and more to make your website interactive Create live blogs that pair UGC with your own brand editorial 9

5. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What Sets Us Apart 11 ALL-IN-ONE SOLUTION Broad set of engagement and visualization tools that eliminate the overhead of managing multiple vendor solutions. SCALABLE TECHNOLOGY STACK Add Experience Manager Livefyre to your other Adobe Experience Cloud solutions to build out a robust, enterprise-level marketing stack. INDUSTRY-LEADING MODERATION Ranked as a top leader in moderation capabilities by Forrester* and rights management workflows save time and reduce risk. TESTING AND OPTIMIZATION TO DRIVE CONVERSION With Adobe Target, marketers can test and optimize UGC experiences to meet conversion goals. UNIFIED DAM With native integrations to AEM Assets, store and organize brand- created content alongside UGC. PERSONALIZED EXPERIENCES Personalize UGC with powerful AI and machine learning capabilities of Adobe Sensei in Adobe Target to meet conversion goals.

6. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Livefyre Capabilities 6 ENGAGE Build trust, foster conversation, test, optimize and personalize, generated leads and conversion PUBLISH Easily deliver content to websites and apps ORGANIZE Streamlined rights requests, content moderation and asset management DISCOVER Qquickly search and source UGC

7. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. DISCOVER: Quickly search and source UGC  Find and save UGC from social networks, powered by official partnerships  Define curation rules that leverage machine learning to automate the process and help you identify the content that matters  Search and import UGC and associated media directly into AEM Assets or other asset management systems 7

8. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ORGANIZE: Streamline content workflows 8 Easy Rights Requests Get explicit rights to use the best UGC on the web, satisfy your legal team with complete audit history, and automatically approve content in real-time. Bullet-proof Content Moderation Use a prioritized inbox with automatically flagged hate speech and offensive content that makes it easy for moderators to view questionable content the moment it arises.

9. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ORGANIZE: Centralize asset management with AEM Assets Store and organize brand content alongside UGC with the industry’s first unified DAM enabling you to easily collect valuable assets for future use. 9 Automatic Syncing with AEM Assets Compatible with AEM SmartTags Drag-and-Drop assets into your library

10. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. PUBLISH: Easily deliver content  Create media walls, mosaics and filmstrips containing images and videos with out-of-the-box visualization tools  Customize your own visualization using Experience Manager Livefyre APIs  Easily deploy visualizations in AEM Sites by dragging and dropping Experience Manager Livefyre apps directly onto your page 10

11. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Foster conversation Make your sites and apps as engaging as social media channels by sparking interaction and conversation with Polls, Reviews, Comments, Sidenotes, and Chat. 11

12. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Connect and inspire employees  Encourage employees to collaborate, interact and foster community  Enable employees to give feedback on their experiences  Provide a channel for organizational transparency, with company feedback, conversation, and active response to employee sentiment  Demonstrate that the company values its employees by incorporating their content 12

13. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Capture leads, drive downloads, increase time on site 13 Lead Generation Place call-to-action buttons under UGC to capture leads App Downloads Prompt users to download an app Article Referrals Increase time on your website by linking users to articles related to pieces of UGC

14. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Increase conversion and revenue UGC Commerce Place UGC directly on product detail pages to influence last phase of purchase Place customizable CTA buttons on images and videos in media walls, mosaics and filmstrips that drop users directly into the purchase path 14 Shoppable Media/Dynamic Media Add clickable hotspots to user generated photos and videos to make content truly shoppable.

15. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Fully customizable live blogging Make any event, conference, breaking news, or press announcement real-time and engaging  Easily drag and drop content from your editorial team and community to craft an authentic story  Build your own narrative by adding text, photos, and videos directly from the editor  Allow editors to update a story simultaneously, visualizing their changes in real-time 15

16. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Test, Optimize and Personalize UGC with Adobe Target  Test static content against real-time UGC  Establish the optimal positioning of UGC on a page  Determine a single user’s interest and personalize UGC experiences to their affinity  Identify the best channel for displaying UGC, such as product websites and media walls 16

17. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. +66% time spent on site 77% NEW VISITOR LEADS 10% Increase in brand awareness 4.5M page views UGC engagement strategies pay off for brands that do it right +200% increase in yearly sponsorships 52% NEW VISITOR LEADS 30xINCREASE IN PAGE VIEWS London 25

18. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Experience Manager Livefyre Customers 18 TRAVEL & HOSPITALITY MEDIA & ENTERTAINMENT RETAIL & CPG TECHNOLOGY FINANCIAL SERVICES MANUFACTURING Education/Government London HEALTHCARE

19. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. For more information about AEM Livefyre, please contact miguelrb@adobe.com 19