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Adobe Experience Manager Livefyre Overview

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Current data shows that user generated content (UGC) is one of the most trusted sources of information, driving 29% higher conversion rates on websites and influencing 90% of purchase decisions. Learn how Adobe Experience Manager Livefyre enables you to discover, organize and publish a constant flow of trusted UGC onto owned properties to invigorate content strategies, engage and influence audiences and drive revenue.

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Adobe Experience Manager Livefyre Overview

  1. 1. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager Livefyre Overview
  2. 2. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Content marketing challenges are a persistent pain point 2 Meeting expectations for non- stop, personalized content is difficult, expensive & time- consuming Consumer demand for content & personalization Consumers view brand content as an ad Authenticity & Trust Audiences expect dynamic, relevant experiences across all channels Engagement & Interaction
  3. 3. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. UGC addresses these challenges Non-stop supply of high- quality, engaging content Consumer-trusted, authentic messages Delivers business results 4
  4. 4. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What is UGC?
  5. 5. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. User-Generated Content: A Goldmine for Brands 5 P O S T P E R M I N U T E 4.75B 300M PHOTOS 74K POSTS 47K PHOTOS 400H of VIDEO 456K TWEETS Pieces of UGC content shared just on Facebook everyday
  6. 6. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Integrating UGC into your web experience is now business critical 7 TRUST of consumers say UGC increases purchasing confidence and 84% trust online reviews as much as personal recommendation2/3BrightLocal, Sept 2016 ENGAGMENT 20%Increase in return visits 90%Increase in time spent on site Offerpop, May 2016 PURCHASE INFLUENCE 90%of consumers in their purchase decision U G C I N F L U E N C E S Ipsos; TurnTo , June 2017 CONVERSION higher conversions when websites contain UGC Offerpop, May 2016 29%
  7. 7. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Experience Manager Livefyre Discover, organize and publish a constant flow of trusted user generated content onto owned digital properties to invigorate content strategies, engage and influence audiences and drive revenue. 8
  8. 8. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What you can do with Experience Manager Livefyre Deliver compelling experiences with user generated images, videos and comments Add sidenotes, reviews, polls and more to make your website interactive Create live blogs that pair UGC with your own brand editorial 9
  9. 9. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Experience Manager Livefyre drives all areas of your business B2B B2EB2C 10
  10. 10. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What Sets Us Apart 11 ALL-IN-ONE SOLUTION Broad set of engagement and visualization tools that eliminate the overhead of managing multiple vendor solutions. SCALABLE TECHNOLOGY STACK Implement Experience Manager Livefyre with your other Adobe Experience Cloud solutions to build out a robust, enterprise-level marketing stack. INDUSTRY-LEADING MODERATION Ranked as a top leader in moderation capabilities by Forrester* and rights management workflows save time and reduce risk. TESTING AND OPTIMIZATION TO DRIVE CONVERSION With Adobe Target, marketers can test and optimize UGC-powered experiences to meet conversion goals. UNIFIED DAM With native integrations to AEM Assets, store and organize brand- created content alongside UGC. PERSONALIZED EXPERIENCES Increase conversion rates by personalizing experiences with UGC and Adobe Target powered by AI in Adobe Sensei.
  11. 11. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11 Seamlessly integrate UGC into your web experiences Add social validation to your e-commerce experience Create a DAM with unified view of brand and user generated content Include UGC on screens in physical environment Commerce Assets Screens Sites Livefyre AEM
  12. 12. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Livefyre Capabilities 12 ENGAGE Foster engagement with customers and employees that makes an impact and meets business goals PUBLISH Easily deliver content to websites and apps ORGANIZE Streamlined rights requests, content moderation and asset management DISCOVER Quickly search and source UGC
  13. 13. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. DISCOVER: Quickly search and source UGC  Find and save UGC from social networks, powered by official partnerships  Define curation rules that leverage machine learning to automate the process and help you identify the content that matters  Search and import UGC and associated media directly into AEM Assets or other asset management systems 13
  14. 14. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ORGANIZE: Streamline content workflows 14 Easy Rights Requests Get explicit rights to use the best UGC on the web, satisfy your legal team with complete audit history, and automatically approve content in real-time. Bullet-proof Content Moderation Use a prioritized inbox with automatically flagged hate speech and offensive content that makes it easy for moderators to view questionable content the moment it arises.
  15. 15. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ORGANIZE: Centralize asset management with AEM Assets Store and organize brand content alongside UGC with the industry’s first unified DAM enabling you to easily collect valuable assets for future use. 15 Imported UGC Images are compatible with AEM SmartTags Drag-and-Drop assets onto your AEM Sites pages.
  16. 16. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. PUBLISH: Easily deliver content  Add media walls, mosaics and filmstrips containing images and videos with out-of-the-box visualization tools  Create your own visualization using Experience Manager Livefyre APIs  Easily deploy visualizations in AEM Sites by dragging and dropping Experience Manager Livefyre apps directly onto your page 16
  17. 17. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Foster conversation Make your sites and apps as engaging as social media channels by sparking interaction and conversation with Polls, Reviews, Comments, Sidenotes, and Chat. 17
  18. 18. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Connect and inspire employees  Encourage employees to collaborate, interact and foster community  Enable employees to give feedback on their experiences  Provide a channel for organizational transparency, with company feedback, conversation, and active response to employee sentiment  Demonstrate that the company values its employees by incorporating their content 18
  19. 19. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Capture leads, drive downloads, increase time on site 19 Lead Generation Place calls-to-action under UGC to capture leads App Downloads Prompt users to download an app Article Referrals Increase time on your website by linking users to articles related to pieces of UGC
  20. 20. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Increase conversion and revenue UGC Commerce Place UGC directly on product detail pages to influence last phase of purchase Place customizable CTA buttons on with images and videos in media walls, mosaics and filmstrips that drop users directly into the purchase path 20 Shoppable Media/Dynamic Media Add clickable hotspots to user generated photos and videos to make content truly shoppable.
  21. 21. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Fully customizable live blogging Make any event, conference, breaking news, or press announcement real-time and engaging  Easily combine editorial content and UGC to craft an authentic story  Build your own narrative by adding text, photos, and videos directly from the editor  Allow editors to update a story simultaneously, visualizing their changes in real-time 21
  22. 22. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENGAGE: Test, optimize and personalize UGC with Adobe Target  Test static content against real-time UGC  Establish the optimal positioning of UGC on a page  Determine a single user’s interest and personalize UGC experiences to their affinity  Identify the best way to display UGC, such as media walls, mosaics and more 22
  23. 23. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Personalizing UGC with Livefyre and Adobe Target Adobe Target Livefyre Use Livefyre to discover the most relevant UGC for your various audience segments Use Adobe Target to build custom experiences that include the UGC discovered in Livefyre Create rules in Adobe Target to serve the right experience to the right audience segments Website Experience
  24. 24. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. +66% time spent on site 77% NEW VISITOR LEADS 10% Increase in brand awareness 4.5M page views UGC engagement strategies pay off for brands that do it right +200% increase in yearly sponsorships 52% NEW VISITOR LEADS 30xINCREASE IN PAGE VIEWS London 25
  25. 25. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Experience Manager Livefyre Customers 25 TRAVEL & HOSPITALITY MEDIA & ENTERTAINMENT RETAIL & CPG TECHNOLOGY FINANCIAL SERVICES MANUFACTURING Education/Government London HEALTHCARE
  26. 26. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. For more information about Adobe Livefyre, please contact livefyreteam@adobe.com 26

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