The document discusses Adobe Experience Manager Livefyre, which allows brands to integrate user-generated content (UGC) into their digital experiences. It addresses challenges with constant content demands by leveraging UGC. Livefyre discovers, organizes, publishes and engages with UGC through features like moderation, rights management, publishing tools, and analytics. It can be used to increase engagement, influence purchases and drive business results when combined with Adobe Experience Cloud solutions.

1. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Livefyre Overview

2. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content marketing challenges are a persistent pain point
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Meeting expectations for non-
stop, personalized content is
difficult, expensive & time-
consuming
Consumer demand for content
& personalization
Consumers view brand
content as an ad
Authenticity
& Trust
Audiences expect dynamic,
relevant experiences across all
channels
Engagement
& Interaction

3. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
UGC addresses these challenges
Non-stop supply of high-
quality, engaging content
Consumer-trusted,
authentic messages
Delivers
business results
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4. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What is UGC?

5. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
User-Generated Content: A Goldmine for Brands
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P O S T P E R M I N U T E
4.75B
300M
PHOTOS
74K
POSTS
47K
PHOTOS
400H
of VIDEO
456K
TWEETS
Pieces of UGC content shared just
on Facebook everyday

6. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Integrating UGC into your web experience is now business critical
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TRUST
of consumers say UGC increases
purchasing confidence and 84%
trust online reviews as much as
personal recommendation2/3BrightLocal, Sept 2016
ENGAGMENT
20%Increase in return visits
90%Increase in time spent
on site
Offerpop, May 2016
PURCHASE INFLUENCE
90%of consumers in their
purchase decision
U G C I N F L U E N C E S
Ipsos; TurnTo , June 2017
CONVERSION
higher conversions when websites
contain UGC
Offerpop, May 2016
29%

7. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager Livefyre
Discover, organize and publish a constant flow of
trusted user generated content onto owned digital
properties to invigorate content strategies, engage and
influence audiences and drive revenue.
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8. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What you can do with Experience Manager Livefyre
Deliver compelling experiences
with user generated images,
videos and comments
Add sidenotes, reviews, polls
and more to make your
website interactive
Create live blogs that pair
UGC with your own brand
editorial
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9. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager Livefyre drives all areas of your business
B2B B2EB2C
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10. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What Sets Us Apart
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ALL-IN-ONE SOLUTION
Broad set of engagement and
visualization tools that eliminate the
overhead of managing multiple
vendor solutions.
SCALABLE TECHNOLOGY STACK
Implement Experience Manager Livefyre
with your other Adobe Experience Cloud
solutions to build out a robust,
enterprise-level marketing stack.
INDUSTRY-LEADING MODERATION
Ranked as a top leader in moderation
capabilities by Forrester* and rights
management workflows save time and
reduce risk.
TESTING AND OPTIMIZATION TO
DRIVE CONVERSION
With Adobe Target, marketers can test
and optimize UGC-powered experiences
to meet conversion goals.
UNIFIED DAM
With native integrations to AEM
Assets, store and organize brand-
created content alongside UGC.
PERSONALIZED EXPERIENCES
Increase conversion rates by
personalizing experiences with UGC and
Adobe Target powered by AI in Adobe
Sensei.

11. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
Seamlessly integrate UGC into
your web experiences
Add social validation
to your e-commerce experience
Create a DAM with unified view of
brand and
user generated content
Include UGC on screens
in physical environment
Commerce
Assets
Screens
Sites
Livefyre
AEM

12. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Livefyre Capabilities
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ENGAGE
Foster engagement
with customers and
employees that makes
an impact and meets
business goals
PUBLISH
Easily deliver
content to
websites and apps
ORGANIZE
Streamlined rights
requests, content
moderation and asset
management
DISCOVER
Quickly search
and source UGC

13. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DISCOVER: Quickly search and source UGC
 Find and save UGC from social networks, powered by official partnerships
 Define curation rules that leverage machine learning to automate the
process and help you identify the content that matters
 Search and import UGC and associated media directly into AEM Assets or
other asset management systems
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14. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ORGANIZE: Streamline content workflows
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Easy Rights Requests
Get explicit rights to use the best UGC on the web,
satisfy your legal team with complete audit history,
and automatically approve content in real-time.
Bullet-proof Content Moderation
Use a prioritized inbox with automatically flagged hate speech
and offensive content that makes it easy for moderators to view
questionable content the moment it arises.

15. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ORGANIZE: Centralize asset management with AEM Assets
Store and organize brand content alongside
UGC with the industry’s first unified DAM
enabling you to easily collect valuable
assets for future use.
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Imported UGC Images
are compatible with
AEM SmartTags
Drag-and-Drop assets
onto your AEM Sites
pages.

16. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
PUBLISH: Easily deliver content
 Add media walls, mosaics and filmstrips containing images and videos with
out-of-the-box visualization tools
 Create your own visualization using Experience Manager Livefyre APIs
 Easily deploy visualizations in AEM Sites by dragging and dropping Experience
Manager Livefyre apps directly onto your page
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17. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Foster conversation
Make your sites and apps as engaging as
social media channels by sparking
interaction and conversation with Polls,
Reviews, Comments, Sidenotes, and Chat.
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18. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Connect and inspire employees
 Encourage employees to collaborate, interact and foster community
 Enable employees to give feedback on their experiences
 Provide a channel for organizational transparency, with company
feedback, conversation, and active response to employee sentiment
 Demonstrate that the company values its employees by
incorporating their content
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19. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE:
Capture leads, drive downloads, increase time on site
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Lead Generation
Place calls-to-action under UGC
to capture leads
App Downloads
Prompt users to
download an app
Article Referrals
Increase time on your website by linking
users to articles related to pieces of UGC

20. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Increase conversion and revenue
UGC Commerce
Place UGC directly on product detail pages to influence
last phase of purchase
Place customizable CTA buttons on with images and
videos in media walls, mosaics and filmstrips that drop
users directly into the purchase path
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Shoppable Media/Dynamic Media
Add clickable hotspots to user generated photos and videos to
make content truly shoppable.

21. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Fully customizable live blogging
Make any event, conference, breaking news, or press
announcement real-time and engaging
 Easily combine editorial content and UGC to craft an authentic
story
 Build your own narrative by adding text, photos, and videos
directly from the editor
 Allow editors to update a story simultaneously, visualizing their
changes in real-time
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22. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE:
Test, optimize and personalize UGC with Adobe Target
 Test static content against real-time UGC
 Establish the optimal positioning of UGC on a page
 Determine a single user’s interest and personalize UGC
experiences to their affinity
 Identify the best way to display UGC, such as media walls,
mosaics and more
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23. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Personalizing UGC
with Livefyre and
Adobe Target
Adobe
Target
Livefyre
Use Livefyre to discover the most
relevant UGC for your various
audience segments
Use Adobe Target to build
custom experiences that include
the UGC discovered in Livefyre
Create rules in Adobe Target to
serve the right experience to the
right audience segments
Website Experience

24. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
+66% time spent on site
77%
NEW VISITOR LEADS
10%
Increase in brand
awareness
4.5M page views
UGC engagement strategies pay off for brands that do it right
+200% increase in yearly
sponsorships
52%
NEW VISITOR LEADS
30xINCREASE IN PAGE VIEWS
London
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25. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager Livefyre Customers
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TRAVEL & HOSPITALITY
MEDIA & ENTERTAINMENT
RETAIL & CPG
TECHNOLOGY
FINANCIAL SERVICES
MANUFACTURING
Education/Government
London
HEALTHCARE

26. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
For more information about Adobe
Livefyre, please contact
livefyreteam@adobe.com
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