1.
BACK TO THE FUTURE
MEETS TODAY.
Did the movie get it right?
Today’s the day. Twenty-six years ago, Marty McFly made his famous
trip into the future and landed on October 21, 2015. We’ve compared
and scored today’s technology based on the predictions made in
Back to the Future Part II*. Take a look to see how far we’ve come.
INTERNET OF THINGS
Marty McFly witnessed digital clothing
and automatic kitchen aides. Today’s IoT
revolution has brought smart watches,
home automation and even a
smart herb garden like in the movie.
Sixty percent of the buzz around
iOT devices relates to joy, admiration
or anticipation.
CAR OF THE FUTURE
We can’t convert banana peels into energy
yet, but Tesla’s new Model X has 100K+
social mentions since being announced
with 60% of sentiment relating to joy,
admiration or anticipation.
HOVERBOARD
Since June 2015, Hoverboards have
averaged 4K+ social mentions a day,
and Tony Hawk’s pilot video on
YouTube got 13M+ views.
A
FAX MACHINES
This may be the one thing Back to the Future Part II got terribly wrong.
Today, it’s all about email—9 out of 10 consumers constantly check
email with 88% of millennials checking on smartphones versus
76% who use desktops or laptops.
EXTRA CREDIT
The term “McFly” used sarcastically to describe a poor decision has 300K+ social mentions since June 1, 2015.
B AVERAGE
13M+100K+
TABLETS
In the movie, Marty McFly was
asked to donate to the clock tower
on a handheld tablet. According to
Adobe Digital Index, 11% of visits
and revenue to retail websites
come from tablets.
FLAT-SCREEN TV
Sony and Samsung lead 4K TV
social mentions with over 2M+ since
June 2015. At the 2015 Consumer
Electronic Show, the average TV
screen was 63 inches.
While Marty McFly’s trip to October 21, 2015 may have been fictional,
it wasn’t too far off today’s reality. The world we live in is changing, adapting
and progressing faster than ever. Here’s to the future.
Learn more about Adobe Digital Index @AdobeIndex on Twitter or adobe.ly/digitalindex
*Back to the Future is a registered trademark and copyright of Universal City Studios, Inc and U-Drive Joint Venture.
FINGERPRINT
IDENTIFICATION AND
PERSONALIZATION
It’s not just for the movies. Today,
23% of purchases on smartphones
use alternate payment methods
including fingerprint ID.
B
D
300K+
63”
+
ADOBE DIGITAL INDEX METHODOLOGY:
Report based on 100M+ social engagements (mentions, page likes, and followers) captured from blogs, Facebook,
Google+, reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, WordPress, and
YouTube. Social buzz is based on publically available and aggregate total of social mentions capture via Adobe Social.
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the property of their respective owners.
© 2015 Adobe Systems Incorporated. All rights reserved.