Banks have an opportunity to expand and improve their digital offerings, both on mobile devices and at the physical bank branch. Here are some of our finds in a recent Adobe survey of 1,000+ banking customers across the U.S. Read more on cmo.com: https://cmo.adobe.com/articles/2019/10/people-aren-t-ditching-bank-branches-for-online-banking--study-f.html#gs.iqz7tg

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Survey results: Banking in a physical and digital world.
Banks have an opportunity to expand and improve their digital offerings, both on mobile
devices and at the physical bank branch. Here are some of our findings in a
recent Adobe survey of banking customers across the U.S.
Reality
Mobile and digital banking is popular, but the innovation isn’t there.
Customers see banks
with limited online and
mobile services as:
believe the physical bank
branch is still important.
say that privacy and security
are important when you digitally
enroll for a banking service.
would not do business
with a bank that didn’t offer
digital or mobile services.
would not choose a bank if it did not
offer a digital enrollment option.
Opportunity
Banks should bring their physical and digital
offerings together for their customers.
“Behind the times”
“Old fashioned”
“Not for me”
“Not innovative”
89%
use their bank’s mobile and
digital capabilities
62%
say that their bank’s digital
offering is average compared to
the rest of their digital lives
>50%
More than half said they
have never digitally signed a
document with their bank
76%75%
59% 54%
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