CMOs drive business results, and so do CEOs who “get” marketing. The “2015 CMO Impact Study,” now in its second year, shows a relationship between better business outcomes and companies with stable, marketing-focused leadership. It also challenges the conventional wisdom that data-driven marketing leaders reign. Get the executive summary here: http://cmo.cm/1LLUfN9

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byAdobe
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6 SIGNS A COMPANY
TAKES MARKETING SERIOUSLY
According To The "2015 CMO Impact Study,"
Firms That Take Marketing Seriously...
...have almost two-thirds
higher market share than those
that don't.
2.
...include CMOs in their
company-level strategymeetings
nearly all of the time.
...are led by CMOs who possess both
analytics and creative know-how.
...measure and hold their CMOs
accountable for results.
s.
...retain their CMOs for nearly
a year longer than those
that don't.
...employ CMOs with strong backgrounds
in marketing,sales,and finance.
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BASEDON THE'1015CMO IMPACTREPORf,AUTHORED BYKIMBERLYAWHITLER CREATED BY FOR
http://Www.cmo.com/al'tidcS/2015/5/8/2015·cmo-impact-study.html aOberflip c:r4Q.