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Creativity in the public sector workplace

There is a revolution in creative communications and design, largely facilitated by mobile technologies. Although certain
barriers pose a challenge, public sector departments need to focus on workplace skills, training and development to stay ahead.

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Creativity in the public sector workplace

  1. 1. Creativity in the public sector workplace 94% say the creative industry has changed more in the last 5 years than in the previous 50 years 91% say creative communications and design are critical in today’s digital world There is a revolution in creative communications and design, largely facilitated by mobile technologies. Although certain barriers pose a challenge, public sector departments need to focus on workplace skills, training and development to stay ahead. In October 2015, Adobe launched a survey of 175 public sector employees in the United States and Canada asking them about their experiences with creative communications, design and mobile technologies. The following infographics show the results of that online survey. Yet, barriers are keeping public sector employees from seeing the full benefit of creative tools LENGTHY APPROVAL PROCESSES STIFLE CREATIVITY 70% AGREE EMPLOYEES ARE PRESSURED TO BE PRODUCTIVE RATHER THAN CREATIVE 53% AGREE Top 4 Recommendations 1 Hire skilled staff 2 Invest in training 3 Give staff the license to innovate 4 Leverage creative tools Ask employees to think outside the box. Foster creativity in your employees and do your best to reward creativity. Don’t fall into the ‘we have always done it that way’ trap. “ “ To promote creative communications, invest in the workplace. 89%of public sector employees agree that creative communications and design allow them to: Provide better services and tools for citizens Better serve constituents Better achieve their mission The benefits of creative communications and design according to public sector employees are better able to attract and retain top talent are better able to connect with people 87%88% About Adobe Systems Incorporated Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. For more information about Adobe Digital Government solutions, visit http://blogs.adobe.com/adobeingovernment. © 2015 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. http://blogs.adobe.com/adobeingovernment In practice, creativity has been put on the back burner. of public sector employees say creative communications and design are indispensable to successful government workplaces 86% would consider leaving their current job for one that allowed more creativity 41% rate their own ogvernment department or entity as highly creative 43% feel their colleagues are living up to their creative potential 43% feel they are living up to their creative potential 53% —PUBLIC SECTOR CREATIVE SURVEY RESPONDENT

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