There is a revolution in creative communications and design, largely facilitated by mobile technologies. Although certain barriers pose a challenge, public sector departments need to focus on workplace skills, training and development to stay ahead.

1. Creativity in the public
sector workplace
94%
say the creative industry has changed
more in the last 5 years than in
the previous 50 years
91%
say creative communications and
design are critical in today’s
digital world
There is a revolution in creative
communications and design, largely facilitated
by mobile technologies. Although certain
barriers pose a challenge, public sector
departments need to focus on workplace skills,
training and development to stay ahead.
In October 2015, Adobe launched a survey
of 175 public sector employees in the United
States and Canada asking them about their
experiences with creative communications,
design and mobile technologies. The
following infographics show the results
of that online survey.
Yet, barriers are keeping
public sector employees
from seeing the full
benefit of creative tools
LENGTHY
APPROVAL
PROCESSES STIFLE
CREATIVITY
70%
AGREE
EMPLOYEES
ARE PRESSURED
TO BE PRODUCTIVE
RATHER THAN
CREATIVE
53%
AGREE
Top 4 Recommendations
1
Hire skilled
staff
2
Invest in
training
3
Give staff the
license to
innovate
4
Leverage
creative
tools
Ask employees to think outside
the box. Foster creativity in
your employees and do your
best to reward creativity. Don’t
fall into the ‘we have always
done it that way’ trap.
“ “
To promote creative communications, invest in the workplace.
89%of public sector employees agree that
creative communications and design
allow them to:
Provide better services
and tools for citizens
Better serve
constituents
Better achieve
their mission
The benefits of creative communications
and design according to public sector employees
are better able to attract
and retain top talent
are better able to
connect with people
87%88%
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. For more information about Adobe Digital Government solutions, visit
http://blogs.adobe.com/adobeingovernment. © 2015 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
http://blogs.adobe.com/adobeingovernment
In practice, creativity has been put on the back burner.
of public sector employees say creative
communications and design are
indispensable to successful
government workplaces
86%
would consider leaving their
current job for one that allowed
more creativity
41% rate their own ogvernment
department or entity as
highly creative
43%
feel their colleagues
are living up to their creative
potential
43% feel they are living
up to their creative
potential
53%
—PUBLIC SECTOR CREATIVE SURVEY RESPONDENT