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Five Ways to Accelerate the Sales Cycle and Close Deals Faster


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These are the five key areas of a digitized sales process that sales leaders should be implementing to speed up their cycle times and close deals faster.

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Five Ways to Accelerate the Sales Cycle and Close Deals Faster

  1. 1. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2019 Adobe. All rights reserved. 10/19 Here’s how leading sales organizations take advantage of digitalized sales processes. Five ways to ­accelerate the sales cycle and close deals faster. 1 2 4 5 3 Focus on the right prospects. Create a personalized buyer’s journey. Make it easy to buy from you. Make it easier to sell. Build deeper—and broader—connections. Identify your most profitable prospects through digital transformations, the use of technologies like e-signatures, and integrated data from customer relationship management (CRM) systems and other internal systems. Use an automated system that intelligently recommends the right content for your buyer at the right time. Create a buying journey that is not only personalized, but easy to step through, with fewer errors and less frustrating inconveniences. Use innovative digitalized processes to create a win-win for all, with faster and more efficient sales cycles, and customers who are happy and loyal. Align all of the stakeholders, whether a decision-maker or an influencer, right from the start and keep everyone in the loop automatically. 94percent Of organizations with e-signature technology can better identify the most profitable buyer profiles, customers, and accounts 59percent Recognize the importance of CRM data in the customer journey 84percent Use an intelligent digital platform to automate the document lifecycle process 90percent More likely to adopt e-signatures to speed approvals 3x More likely to see faster and more efficient sales cycles 60percent Identify and target new customers based on their most profitable customers as a result of a digital transformation 80percent More likely to improve customer retention 80percent Use intelligent document, content, and process automation to reduce customer friction points 39percent Of leading sales organizations— with highest profits and most returning customers—use e-signatures 3x More likely to reduce customer acquisition costs Try Adobe Sign today and see what kind of impact you can achieve 28xfaster time- to-business 420% Return on investment 1.5hours Time saved per employee $6Saved per transaction Sources: “E-Signature & Sales Operations: A Catalyst for Better Sales Performance,” Aberdeen, October 2017. “E-Signature & Integrated Sales Technologies: Accelerating Success for Businesses & Buyers in 2019,” Aberdeen, August 2019. “Modernize and Transform Your Sales Organization,” Aberdeen, September 2019. “Customer Experience as the Catalyst for Digital Transformation,” a commissioned study by 451 Research, February 2019. “The Total Economic Impact of Adobe Sign,” a commissioned study conducted by Forrester Consulting on behalf of Adobe, August 2019. Adobe Sign