Adobe Digital Index takes a look at some US travel trends as consumers hit the road this summer.

1. A GUIDE TO YOUR 2016
SUMMER VACATION.
Vacation season’s almost here. Take a look at some US travel trends
to help guide you as you hit the road this summer. Brought to life by
Adobe Digital Index.
81% of consumers think travel costs
have increased or stayed the same
since last year.
But actually, domestic flights
have decreased by 6.6%.
And international flights
have decreased by 1.8% YoY.
ADOBE DIGITAL INDEX METHODOLOGY:
Based on analysis of aggregated and anonymous data from the Adobe Marketing Cloud.
Sample information includes:
• 15+ billion visits to major U.S. travel, airline and hotel sites between ‘14 and ‘16
• 7 of 10 largest airlines use the Adobe Marketing Cloud (by revenue and passengers carried)
• 9 of 10 largest hotel groups use the Adobe Marketing Cloud (by room numbers, MKG Hospitality Database)
• Survey: conducted March 11-14th with 1,000 US consumers
• AAA, “Your Driving Costs: 2016 Edition” http://publicaffairsresources.aaa.biz/wp-content/uploads/2016/03/2016-YDC-Brochure.pdf
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States
and/or other countries. All other trademarks are the property of their respective owners.
© 2016 Adobe Systems Incorporated. All rights reserved.
With more people traveling close to home, it's no surprise that
summer plans are focused on car travel.
Air travel cools its jets.
For the 2016 summer vacation, most people plan to vacation
right here in the USA.
Find beauty in your backyard.
We compared our flight cost estimates to AAA driving cost estimates, at .57
cents a mile. For one person, trips over 300 miles round trip are cheaper to fly.
For 2+ any trips over 800 round trip are cheaper to fly.
Wheels vs wings.
Travel’s getting cheaper. Experiences can get a little richer.
24% of consumers worry that costs will rise if they wait.
Sometimes, procrastination is a good thing.
On average, the best time to buy domestic flights is around 90 days before
departure. That can change substantially for big summer holidays.
Beat the holiday price surge.
If you wait until the last week to buy a flight, some destinations are
more forgiving than others.
For last-minute trips, California is not the golden get-a-way.
If you’re not sure if you’re paying too much for a plane ticket, use this formula.
If the answer’s more than your ticket, you’re probably paying more than average.
Pay the right price, every time.
DOMESTIC ROUND TRIP PRICE = $
230+ (RT DISTANCE IN MILES X
$
0.32)
INTERNATIONAL ROUND TRIP PRICE = $
200 + (RT DISTANCE IN MILES X
$
0.08)
Travel for less. So you can travel more.
200 0200 0
60%
40%
20%
0%
-20%
2%
1%
0%
-1%
-2%
DOMESTIC
INTERNATIONAL
Paying for hotels in advance can
actually cost more.
When it comes to flights, waiting doesn’t
impact costs — unless you wait too long.
INTERNATIONALDOMESTIC STAYCATION
2015
2016
LEAST EXPENSIVE
CITIES FOR HOTELS
AVERAGE PRICE
PER NIGHT
300+
MILES (RT)
800+
MILES (RT)
AVERAGE COST
PER MILE
LEAST EXPENSIVE
DESTINATIONS FOR FLIGHTS
LAS VEGAS NV
ORLANDO FL
DALLAS TX
ATLANTA GA
TAMPA FL
HONOLULU HI
LOS ANGELES CA
SEATTLE WA
NEW YORK NY
SAN FRANCISCO CA
$ 130
$ 143
$ 147
$ 153
$ 156
$ 0.09
$ 0.10
$ 0.10
$ 0.10
$ 0.11
1.8%
HONOLULU HI
CHARLOTTE NC
MIAMI FL
13%
23%
24%
57%
58%
60%
SAN DIEGO CA
LOS ANGELES CA
SAN FRANCISCO CA
LEAST EXPENSIVE
LAST-MINUTE FLIGHTS
MOST EXPENSIVE
LAST-MINUTE FLIGHTS
6.6%
53%
82%
44%
74%
18%
20%
1%1%
75%
50%
2015
2016
MEMORIAL DAY
JULY 4TH
LABOR DAY
90DAYS
80DAYS
40DAYS
40DAYS
DAYS BEFORE BOOKING DAYS BEFORE BOOKING