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Data and analytics are changing the creative industry,
and mobile technologies help harness that power.
In October 2015, A...
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Mobile and creativity in the public sector

Data and analytics are changing the creative industry, and mobile technologies help harness that power.

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Mobile and creativity in the public sector

  1. 1. Data and analytics are changing the creative industry, and mobile technologies help harness that power. In October 2015, Adobe launched a survey of 175 public sector employees in the United States and Canada to ask them about their experiences with creative communications, design and mobile technologies. The following infographics show the results of that online survey. say creative communications and design are indispensable to successful government workplaces 86% say creative communications and design are becoming more important in government departments and entities 89% say use of consumer data and analytics is vital to the creative process 94% Yet, there is a gap in perception between the public and private sector. GOVERNMENT SHOULD BE AS CREATIVE AS BUSINESS 94% AGREE GOVERNMENT IS AS CREATIVE AS BUSINESS 46% AGREE CREATIVITY IS UNDERVALUED IN GOVERNMENT ENTITIES 73% AGREE To close the gap, look to mobile. Top barriers to public sector creativity: 1 2 3 4 5 6 7 8 Slow approval process Lack of access to the right software Security concerns Not a priority for senior management Little to no access to training Risk-averse workplace culture Not enough time Limited budgets Public sector employees look to mobile technologies for answers. believe mobile is transforming the face of creativity and design 95% believe creativity is undervalued in government entities 73% Look to increase the use of mobile in the creative process. 51% 49% 42% 39% 31% 27% 15% I’m using mobile to collaborate I can create content anywhere I can capture inspiration in the moment and on the go My work is now accessible to a broader audience I’m using mobile as a digital portfolio I’m using mobile devices to present creative concepts Mobile has created more output mediums, which makes my job harder Creativity can elevate agencies to the most highly-rated in the public sector. Highly creative public sector entities According to Public Sector Creative survey respondents HealthcareWhite House NASANavy FDA TSA DOE Advice for fostering creativity through mobile technologies. Leverage technology Government can better foster creativity in the workplace by adopting the best available tools and putting them in the hands of skilled workers. Invest in training staff Agencies can increase their creativity by hiring skilled staff, giving staff the freedom to learn new technology, and encouraging collaboration. Encourage and reward creativity Departments should reward and encourage employees for creating novel and experimental solutions to new problems. About Adobe Systems Incorporated Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. For more information about Adobe Digital Government solutions, visit http://blogs.adobe.com/adobeingovernment. © 2015 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. http://blogs.adobe.com/adobeingovernment Approval for new and cutting-edge software and technology is a significant barrier. Work towards reducing that barrier. Foster creativity with existing staff and new staff using the tools available. “ “ —PUBLIC SECTOR CREATIVE SURVEY RESPONDENT Mobile and creativity in the public sector

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