Data and analytics are changing the creative industry, and mobile technologies help harness that power.

1. Data and analytics are changing the creative industry,
and mobile technologies help harness that power.
In October 2015, Adobe launched a survey of 175 public sector employees in the United States and
Canada to ask them about their experiences with creative communications, design and mobile
technologies. The following infographics show the results of that online survey.
say creative communications and
design are indispensable to successful
government workplaces
86%
say creative communications and
design are becoming more important in
government departments and entities
89%
say use of consumer data and analytics
is vital to the creative process
94%
Yet, there is a gap in perception between the public and private sector.
GOVERNMENT
SHOULD BE AS
CREATIVE AS
BUSINESS 94%
AGREE
GOVERNMENT
IS AS CREATIVE
AS BUSINESS
46%
AGREE
CREATIVITY IS
UNDERVALUED
IN GOVERNMENT
ENTITIES
73%
AGREE
To close the gap, look to mobile.
Top barriers to public sector creativity:
1
2
3
4
5
6
7
8
Slow approval process
Lack of access to the right software
Security concerns
Not a priority for senior management
Little to no access to training
Risk-averse workplace culture
Not enough time
Limited budgets
Public sector employees look to mobile
technologies for answers.
believe mobile is transforming
the face of creativity and design
95%
believe creativity is undervalued
in government entities
73%
Look to increase the use of mobile in the creative process.
51% 49%
42% 39%
31%
27%
15%
I’m using mobile to
collaborate
I can create content
anywhere
I can capture
inspiration in the
moment and
on the go
My work is now
accessible to a
broader audience
I’m using mobile as a
digital portfolio
I’m using mobile
devices to present
creative concepts
Mobile has created
more output mediums,
which makes my
job harder
Creativity can elevate agencies to the
most highly-rated in the public sector.
Highly creative public sector entities
According to Public Sector Creative survey respondents
HealthcareWhite House
NASANavy
FDA
TSA
DOE
Advice for fostering creativity through mobile technologies.
Leverage technology
Government can better foster creativity
in the workplace by adopting the best available
tools and putting them in the hands of
skilled workers.
Invest in training staff
Agencies can increase their creativity by
hiring skilled staff, giving staff the freedom
to learn new technology, and
encouraging collaboration.
Encourage and reward creativity
Departments should reward and encourage
employees for creating novel and experimental
solutions to new problems.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. For more information about Adobe Digital Government solutions, visit
http://blogs.adobe.com/adobeingovernment. © 2015 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
http://blogs.adobe.com/adobeingovernment
Approval for new and
cutting-edge software and
technology is a significant
barrier. Work towards reducing
that barrier. Foster creativity
with existing staff and new
staff using the tools available.
“
“
—PUBLIC SECTOR CREATIVE SURVEY RESPONDENT
Mobile and creativity
in the public sector