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• Marketing
PR
Speaking
Publishing
Advertising
Email marketing
SEO
• Business Development
Blog
Networking
Social: Sharing/
Branding
Meetings/ Pitches
41. • Whitepaper, opt-in required
• Collect business cards at
speaking events
• Prompt newsletter sign-up
• Connect blog efforts to email
efforts
47. Test against analytics
• Traffic numbers
• Who, not just how many
• What drives traffic?
• What search terms?
• Responses on email and social
49. Inform attorneys for:
• More frequency
• Better topics
• Insight into client perspective
• Client-centric language
• Feed the bizdev cycle