Kevin O'Keefe shares his take on Machine Learning and how Google is adapting to the marketplace and starting to recognize the influence of lawyers through their online behavior and characteristics.

1. Machine learning and
growing your influence
as a lawyer
Kevin O'Keefe
@kevinokeefe.com

2. in·flu·ence
Noun: The capacity to have an
effect on the character,
development, or behavior of
someone or something, or the
effect itself.
Verb: Have an influence on.

3. What do they look like?

4. To have clout -- to be able to
shape the world and
the way it works.
What is an influential
lawyer?
Legal results, media presence,
credibility in the business community, and
thought leadership

5. Network
Image courtesy of Lolololori

6. Be social
Image courtesy of Artjpm

7. Machine learning
Image courtesy of Eggroll

8. Bass

9. Trout

10. Influence:
trust
experience
credibility
thought leadership
Aren't these
invaluable?

11. Thank You
@kevinokeefe