Pick Your Poison: Practical Tips to Select Which Social Media Is Right for Your Firm

Pick Your Poison
Practical Tips to Select Which Social
Media Is Right for Your Firm

Peter Winzig
Director of Marketing &
Corporate Development

10 Minutes

• My Firm & Social Media

• Research to Find Our Niche’

• Something You Can Use Back Home

LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

Peter Winzig


Early Dial Up User


Weltman, Weinberg & Reis Co., LPA

• Nation’s Leading Creditors’ Rights Law Firm

America’s Leading Creditors’ Rights Law Firm


Legal Evolution


Legal
Legal Evolution Collector


Understanding Debt Collection



Debtor



Collateral

Debtor



US

Collateral

Debtor


Our Clients


Search WWR


Social Media Dilemma


Guiding Data – Finding Your Place

• Facebook 1 Billion + users

• Twitter 120K tweets/second

• YouTube 800 million active users

• Instagram500 million uploads daily

• Pintrest90 minutes/month

• Google +1 5 billion times per day

Strategic Tip #1 for
LMA Marketing Directors

ConductFirm Assessment

Social Media Leadership Skills

Producer Advisor

Personal Recipient Architect Strategic

Distributor Analyst


Ask Yourself - #1 Question

“How can I use
social media to help
my attorneys drive
more revenue into
the firm?”

BUSINESS

SOCIAL


How
Can I
Control
It?


FREE TIP #1

When it comes to using Social Media

Don’t Be Stupid!


Business Facing vs. Consumer Facing

Business

Personal


E Publishing & SEO


Webinars & E Learning

Replevin 101
An Introduction to the Replevin Practice
WW&R Back to School Webinar Series

Presented by:
Amy Clum Holbrook
James Warmbrodt
Pamela J. Rearick

Date: September 8, 2011
Time: 2:00 pm EST


Video & Webcasting


Blogging (recent meeting)

“Who’s gonna write this
month’s blog post???”


Social Media Maturity Model


Reality Check



Conduct Attorney Assessment

Marketing, Sales & Social Media


Attorney Assessment Tool


My Guys


Are You Active On Social Media???

“I don’t know what
special media is, I don’t
have a cell phone & I
don’t drink bottled water”


And the Other Extreme ……

“I love social media –
in fact, after I finish
tonight’s national
podcast from my
basement computer
studio, I’m making firm
logo’d drink coasters
on my
new 3D printer …

– want some?”

Now We‟re Cookin‟


My Favorite

“Just get me on
My Face!”


Meet With Management


“Don’t ask me, just
give me my social
media plan?”


“I am a Super Lawyer
and you have
LMA Spring ‘13
failed me” WELTMAN, WEINBERG & REIS CO., LPA

“You need to listen
more to what I need”


“I knew you were coming”

Attorneys


MARKETING
RESEARCH


“I Love Me” Marketing

I’m awesome!!!


Social Media & ME

Twitter Hey, look at me, I go to court sometimes
Facebook Please like me – I’m a litigation attorney
FourSquareThis is where I win & beat other lawyers
InstagramThis is my attorney headshot – and I’m smiling
YouTube Here’s me getting my diploma in law school
LinkedIn I’m very smart, highly skilled and a Super Lawyer
PinterestHere’s my soup recipe – I’m best at this too!
KloutI’m an important, influential lawyer – call me!
Google Search my name and read my great articles

Reality Usage Theory


Business Analyst Support


FREE TIP #2 - Hairline Usage Study

fx = ex x dg/ hairline = usage indicator


Note


User Research


Assessment & Research Findings

• Exploding social media environment
• Social media efforts need to improve to be competitive
• Inconsistent attorney adoption
• Willingness by attorneys to learn
• Business connections are better fit to reach our clients
• Age is indicator to acceptance, but not perfect indicator
• SEO results show strength in publishing efforts
• Need for structured program within firm



Accelerate Success with a
Training Partner

Teach It Yourself???


LMA 2012 - Mr. David Adams


Situation Analysis

CHALLENGES:

- Improve communications mix
- Fragmented user experience
- Multiple office locations (11)
- Busy, active attorneys – tough to schedule
- Need presence across more social channels
- Need “Basics” to “Full User” training
- Limited funding restricts full scale approach


LMA „13 Example


Revenue Wise Approach

• Written Just for Lawyers (Debt Collection spin)
• Based on RWI Business Development Competencies
• Uses Latest LinkedIn Best Practices
• “Only What You Need” Learning Approach
• Proven to Work & Beneficial to All Lawyers
• Lawyers Complete Real Work in Class
• Stealth Method of Building a Personal Brand

Brand - Meet - Nurture - Convert


Step One – Survey Monkey Attorney Survey


Step Two – Attorney User Sort

Strong, Active Users ------------- Weak, Afraid Non-Users 


Linked In Goals

• More powerful Profiles to improve SEO
• Improve reach with deeper connections
• Easily find target companies through connections
• Generate introductions to new targeted clients
• Nurture relationships until a need arises
• Convert introductions to new clients
• Raise visibility & brand awareness
• Supply valuable content to personal network


Remember - #1 Question

“How can I use
social media to help
my attorneys drive
more revenue into
the firm?”

Webinar Training Sessions

Session One Profile Development & Basic Navigation

Session Two Posting Profile & Adding Connections

Session Three Advanced Search & Client Development


Search

“Collection Litigation Attorney”


Thank You
& Enjoy LMA


Pick Your Poison: Practical Tips to Select Which Social Media Is Right for Your Firm

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