Adrian Lurssen tackles the question of what makes some blog content more popular than others? There were hundreds of lawyers writing about the changes to patent law this Spring, why did one article stand out receiving ten times the traffic of all others?
9. Goal: become the
subject of other Market intelligence:
people’s conversations listen, learn, utilize
Sharing & Conversation
discussion between
between others
others
Your own
networking
Connect with peers & others
‘ENGAGEMENT’ MEANS MORE THAN YOU THINK
10. GROUPS
US Patent Law Reform - What It Means to Your Corporation
Intellectual Property Networking Rockies Venture Club
Society of Physician Entrepreneurs (SoPE)
Chemical Angel Network Patent Professionals
Patent and Intellectual Property Practitioners
Global Innovations (GI)
The Linked CXO / President, CEO, COO…
Angel Capital Association Patents - Intellectual Property
16. The America Invents Act
Important Patent Law Changes
Top Ten Reasons To File Your Patent
Applications Before March 16, 2013
TITLES TELL BUSY PEOPLE WHY TO READ NOW
18. READABLE
Readers don’t need to work
to find your big takeaways
Eachelement clarifies the
reason to be reading this
19. TIMELY
BREAKING NEWS
Before it happens After it happens
MAR
16
20. DON'T TALK
ABOUT THE LAW
Talk about how changes in the
law affect the people you serve