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What makes some
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What makes some content more popular than others?
What makes some content more popular than others?
A BLOG ROUNDUP
VIDEO ANALYSIS
What makes some content more popular than others?
Goal: become the
subject of other                                               Market intelligence:
people’s conversations                                         listen, learn, utilize


                         Sharing &        Conversation
                         discussion         between
                          between            others
                           others



                                  Your own
                                 networking

                                                 Connect with peers & others




  ‘ENGAGEMENT’ MEANS MORE THAN YOU THINK
GROUPS
      US Patent Law Reform - What It Means to Your Corporation

 Intellectual Property Networking         Rockies Venture Club
         Society of Physician Entrepreneurs (SoPE)

Chemical Angel Network                      Patent Professionals

   Patent and Intellectual Property Practitioners

                                           Global Innovations (GI)
  The Linked CXO / President, CEO, COO…

Angel Capital Association                  Patents - Intellectual Property
What makes some content more popular than others?
What makes some content more popular than others?
What makes some content more popular than others?
What makes some content more popular than others?
Readable (Why)
Timely (When)
Relevant (What)
   The America Invents Act

   Important Patent Law Changes

   Top Ten Reasons To File Your Patent
    Applications Before March 16, 2013




TITLES TELL BUSY PEOPLE WHY TO READ NOW
What makes some content more popular than others?
READABLE

   Readers don’t need to work
    to find your big takeaways

   Eachelement clarifies the
    reason to be reading this
TIMELY



                    BREAKING NEWS
Before it happens                   After it happens



                    MAR
                    16
DON'T TALK
    ABOUT THE LAW

   Talk about how changes in the
    law affect the people you serve
What makes some content more popular than others?

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What makes some content more popular than others?

  • 1. What makes some content pieces more popular than others?
  • 9. Goal: become the subject of other Market intelligence: people’s conversations listen, learn, utilize Sharing & Conversation discussion between between others others Your own networking Connect with peers & others ‘ENGAGEMENT’ MEANS MORE THAN YOU THINK
  • 10. GROUPS US Patent Law Reform - What It Means to Your Corporation Intellectual Property Networking Rockies Venture Club Society of Physician Entrepreneurs (SoPE) Chemical Angel Network Patent Professionals Patent and Intellectual Property Practitioners Global Innovations (GI) The Linked CXO / President, CEO, COO… Angel Capital Association Patents - Intellectual Property
  • 16. The America Invents Act  Important Patent Law Changes  Top Ten Reasons To File Your Patent Applications Before March 16, 2013 TITLES TELL BUSY PEOPLE WHY TO READ NOW
  • 18. READABLE  Readers don’t need to work to find your big takeaways  Eachelement clarifies the reason to be reading this
  • 19. TIMELY BREAKING NEWS Before it happens After it happens MAR 16
  • 20. DON'T TALK ABOUT THE LAW  Talk about how changes in the law affect the people you serve