Increase sales up to 90%. Same marketing budget
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How to increase sales up to 90% and maximizing efficiency for the same marketing budget. I also included 2 digital transformation trends that together with my associates we confirmed that are already happening and increasing their frequency.
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Increase sales up to 90%. Same marketing budget
- 1. A TraDigital World of Opportunities Same budget. 90% increase in sales.
- 2. Where the same marketing budget can actually take you? where does “normalization” end?
- 3. define normality for conversion marketing Define target and competition Plan advertising campaign and build estimated results Build digital asset (a landing page/app/website, usually) Optimize campaign (when, why, how?)Start campaign
- 4. define normality for conversion marketing Define target and competition Plan advertising campaign and build estimated results Build digital asset (a landing page/app/website, usually) Optimize campaign (when, why, how?)Start campaign
- 6. what normality should look like for a partner agency Digitally Driven Business Learnings Wireframing Click & Heat Map Pre-Analysis Usability & UX Design Digital Assets Development A/B Testing Web Analytics SEO Copywriting (Quality Score Improvements) eCRM Market Analysis Competition Analysis Programmatic Real Time Bidding Behavioral Targeting Social Advertising Search Engine Advertising Media Planning Media Buying Strategic Email Database Enhancements Click Map & Heat Map Analysis New A/B & MVT Iterations Audiences Optimization Channel Enhancement Intra & Inter-Channel Budget Optimizations Advert Optimization Data & Statistics Interpretation $
- 7. define normal for conversion marketing: future model Optimize campaign (only fine- tunings) Learnings about future campaigns Define target and competition Plan advertising campaign & estimated results Campaign Pre-Analysis and Conversion Rate Optimizations Build digital asset (multiple versions) Start campaign
- 8. let’s see the normality at work
- 10. +60%conv. rate We helped 60% more people to find the best health services from the Anadolu Hospital
- 11. what is normal in auto industry? *zona colorata reprezinta trafic sub 1.5% din site
- 12. start normal
- 13. what can normalization bring? +?% conversion rate
- 14. what can normalization bring? +94% Conversion Rate Ex: Difference from 5.000 leads to 9.700 possible buyers that want an excellent car, can mean sales from 5 mil EUR to 9.7 mil EUR revenue for a business *real statistics are confidential
- 15. what trends can bring campaigns having a normalized process? oferteskoda.ro lead generation trend Honda CR-V launch lead generation trend
- 16. what can an agency oriented on business KPIs do? Your Business KPIs SEO Quality Copywriting *QS = 8 -> 30-40% increase in conversions *according to WordStream Normalized process to begin a campaign +60-100% increase in number of conversions *as described in previous slides Fine Tuning Optimization +20% increase in conversions Data Analysis Priceless learnings in industry specifics
- 18. A GOOD START IS NOT CONVERSION RATE OPTIMIZATION We must draw a line between starting a campaign properly with good chances of results vs extremely fine-tuned results. We must normalize the process of starting a cam- paign for better performance!
- 19. Are we there yet? Get your account manager to make wireframes with an UX Expert Request multiple similar versions according to brand guidelines (make sure you have a digital brand guideline or create one fast) Expect SEO Consultancy for any campaign that includes media Expect Usability and UX Experts from the start, not after the creative proposals An eCRM is mandatory for businesses that not only expect leads, but want to properly manage them Increase owned database of information, as seg- mented as possible Expect learnings and data interpretation after each campaign in your industry DO
- 20. Are we there yet? Get your account manager to make wireframes with an UX Expert Request multiple similar versions according to brand guidelines (make sure you have a digital brand guideline or create one fast) Expect SEO Consultancy for any campaign that includes media Expect Usability and UX Experts from the start, not after the creative proposals An eCRM is mandatory for businesses that not only expect leads, but want to properly manage them Increase owned database of information, as seg- mented as possible Expect learnings and data interpretation after each campaign in your industry Simple landing page A/B testing can increase campaign performance exponentially (if one button can bring 60% increase or one picture can bring 94% what if together we start properly every campaign?) The media agency (let’s call it partner) must con- nect to your business KPIs, not to clicks and im- pressions An average SEO Specialist both for ads and land- ing page can increase your results with 40% The Real CRO appears only after a good start. Let’s not call optimization every simple thing (revi- sions) DO REMEMBER
- 21. 2 things that will completely change the TraDigital marketing landscape
- 22. not just functional design but, trans-functional design
- 25. what will this change? this will help address the marathon vs. sprint need of marketing make the interaction feel more human to the consumer make the consumer REALLY feel in the center make the targeting feel less like stalking and spying, and more like HELPING micro locations will generate many opportunities
- 27. not just programmatic, AI Auto-Cognitive Systems We are experiencing evolution and we will reach AI-personalized content. We will reach the step of auto-generated assets according to user’s behavior. We need to get there! First step is to normalize the process of optimization! One more thing: we are in the future
- 29. generic vs. you (at that time and place) Ramona U xx y.o. From Bucharest, currently lives there Likes Sex and the City so she might be interested in a XZ model, therefore we need to present something in that line Her current behavior shows that she is looking for a new car Her last 2 car configurations were black, so she loves that color She always left our website with the car configured from the front left side She previously purchased a car from us, XY model And more and more….. Woman 30 something Urban-ish
- 30. Thank you! Questions? Follow me here: LinkedIn, Twitter, Facebook, Slideshare @adrianenache87 Adrianenache.com Follow The MasterPlan Agency: LinkedIn, Twitter, Facebook /TheMasterplanAgency Themasterplan.ro