This document outlines tips and best practices for effective customer interviewing. It discusses the importance of interviewing customers regularly to learn from them and validate assumptions. It provides exercises where participants conduct mock interviews in different roles to learn techniques like asking open-ended questions, observing body language, and using silence. The document emphasizes practicing interview skills and emphasizes that the goal is to learn from customers rather than sell to or quiz them.
10. “When a meeting, or part thereof, is
held under the Chatham House Rule,
participants are free to use the
information received, but neither the
identity nor the affiliation of the
speaker(s), nor that of any other
participant, may be revealed”
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