Leverage Video for Your Cause
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Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.
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Leverage Video for Your Cause
- 1. How To LeverageVideo ForYour Cause Netroots Nation 2013 San Jose, CA Instructor: Adria Richards
- 3. You will learn: How to make videos How to make good videos How to make good videos that engage people
- 4. Bio Adria Richards @adriarichards Technology consultant •15 years in the industry •Focus on education and training •YouTube content creator with 2 million+ views •Blogger, developer and bacon lover I do technology training, video, content and SEO strategy for companies, organizations and startups
- 5. WhyVideo?
- 8. Start
- 13. Digital Infrastructure Helped Obama Win 2012
- 14. Digital Director Plays a vital role on a team accountable for creating and implementing an integrated digital communications strategy and platform that will serve as the central tool for personalized messaging across multiple channels. This individual will focus on defining the multi year roadmap for the business based on consumer needs, corporate priorities and operational requirements. The individual will also serve as the internal communication champion to help facilitate the growth of a digital culture throughout the organization
- 15. Digital Director •Code •Design •Write emails and site content •Create social media campaigns •Manage technology projects •Develop mobile content •Product manager •Fundraise online •Create surveys •Make videos
- 16. Director of Digital or Durga Hindu Goddess?
- 17. Start How
- 18. To create a video: Record Edit Publish
- 19. Video Hardware Smartphone Video Equipment
- 20. OMG! Technology is so expensive and complicated!
- 22. http://www.youtube.com/trendsmap iPhone is the best choice for video
- 24. Buy an iPhone
- 25. Buy a new iPhone for $100 (or Free!)
- 26. Avoid 2Years of Headache BYOD - BringYour Own Device
- 27. Buy a used iPhone on Craigslist Practice due dilligence when buying used technology • Coworkers and Family (Best) • Craigslist (Good) • Ebay (Caution)
- 28. "Lazy Sunday" named one of the best Saturday Night Live moments of the 2000s. Embrace Underproduction
- 29. 5 Essential Items ForYourVideo Rig
- 31. Microphone
- 32. Memory Card
- 33. Lighting
- 34. Tripod
- 35. Video Workflow Digital Camcorder Smartphone Upload Edit Upload Edit Upload
- 39. Start Good How
- 40. Convey a message Stir up feelings Have a call to action (CTA)
- 41. Send the right message to the right person at the right time with the right call to action
- 42. Greenpeace Stop Coca Cola Trashing Australia
- 44. Leverage marketing budgets of large corporations by piggybacking your cause.
- 46. How do you find out what people are discussing and looking for online?
- 53. Find Outlier Searches (and don’t believe everything you read online)
- 54. YouTube • More than 1 billion unique monthly visitors • Reaches more adults 18-34 than any cable network • 25% of videos are watched on mobile devices Source:YouTube statistics, Neilsen http://www.youtube.com/yt/press/statistics.html
- 57. Distribution
- 58. How do you spread the word about the videos your organization creates?
- 59. Don’t do all the work yourself.
- 60. Video Distribution Networks Similar to ad networks, video networks help to distribute and promote your videos across media platforms and sites. These networks are looking for video content with high value that can be repurposed. Not all are created equal.
- 61. Broad video content attracts new supporters. Educate, engage and funnel them responsibly.
- 62. How To Embed AVideo In Email
- 63. Image Play button Video Image + =
- 64. Find a “video button” via Google Images
- 65. Video Networks Consider the following when choosing: Length of video allowed Analytics Community Ability to share and embed videos Mobile viewing Privacy policy Terms of Service Distribution Monetization
- 70. Congratulations!
- 71. Twitter: @adriarichards Email: adria@butyoureagirl.com Remember to fill out the NetRoots Nation survey! Questions?
- 72. Mountain Climber http://streamingindie.blogspot.com/2012/06/keep-your-eyes-on- mountain.html Mountain http://zermatt.ch Mountain climbers http://techsciencedaily.com The Mountain Climbers Randwill Flickr http://www.flickr.com/photos/randwill/8509491282 Ballerina Flickr tulanesally http://www.flickr.com/photos/tulanesally/3620373460/ Chocolate chip cookies http://www.flickr.com/photos/opacity/7082729793/ Mountain http://zermatt.ch Mountain climbers http://techsciencedaily.com iPhone http://www.flickr.com/photos/gonzalobaeza/8292958010 iPhone surprise http://www.flickr.com/photos/yerahg Durga Hindu Goddess Wikipedia https://en.wikipedia.org/wiki/ File:Durga_Puja_celebration.jpg Barack Obama http://thinkprogress.org Giant Funnel Cap Mushroom http://www.flickr.com/photos/polandeze/310342559 Photo Credits