Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
3. Reference: "2013 Internet Trends Report", Kleiner Perkins Caufield & Byers, www.kpcb.com/insights/2013-internet-trends
116 million US Consumers use smartphones
150 times per day mobile phone users checks
their devices
3x iPad growth rate compared to iPhone
4. Reference: "It's Time to Transform Your Marketing", Hubspot www.hubspot.com
78% Internet users do online product research
40% US smartphone owners compare prices
while in-store, shopping
78% business people use their mobile device
to check email
9. 3 Things
1. Each platform has a distinct
personality
2. Many different platforms for
different purposes
3. Platforms may change, good
communication does not
23. Mike LeFeve @MikeLeFeve
Just received a letter from @mhumane saying
that the money I raised on my Bday was sent to
the field. Boy, does that feel super!
Tweeting links @ your charity’s donation
landing page for every donation
24.
25. • Twitter’s sorting
mechanism
• Add relevance to your
message
• Create a filter for your
followers and the public
• Tweetchats are organized
around #
• Great place to “lurk” and
see how things work
26. • Join or create industry and local LinkedIn
groups
• Join or create a LinkedIn event
• Create forums within groups or events
• Expand your LinkedIn reach with Twitter
• Posting/finding jobs
• Community outreach
• Recruiting/Vetting team members
30. • Join or create industry and local LinkedIn groups
• Join or create a LinkedIn event to share
• Create forums within groups or events
• Expand your LinkedIn reach with Twitter
• Posting/finding jobs
• Communicate opportunities/fundraising
• Recruiting/Vetting board members or
employees
31.
32. • Ways that Google+ can change the way you
connect with your audience:
– Video conference other Google+ users with
Hangouts
– Segment your partners & connections into
various Circles
– Add and invite people to Google+ Events
– Increase SEO/SEM – how Google searches for
things
33. Human focus
with a message
that evokes
emotion
Call to action
1 to 5 minutes
Greener Grads
youtube.com/watch?v=Y1h7pQ-cyXo
Melling Engine Parts
youutube.com/watch?v=rhfGkUDrk2I
Peanut Barrel
youtube.com/watch?v=PZKKu8Rgfcs
37. Social Media Tips
• Spend time on social media
– Set a timer and/or make an appointment
to get into the groove
• Interact with your followers
• Update your account frequently
– Best practices can easily be found
• Share videos & photos
• Ask people to share
• Promote on your website
• Analyze analytics for ideas and failures
39. Tips on Business Review Websites
• Don’t wait around for the unhappy client to write a
nasty review
• Request reviews
from good customers
• Establish a presence
on review sites
• Respond to negative
reviews
41. The Library of Michigan offers free online
resources that the State of Michigan pays for at
no cost to Michigan residents and businesses
• Create FREE business sales lists
• size up your market
• research your competition
42. What are QR Codes?
How can I capitalize on using them
for marketing?
43. Reference: ComScore QR Codes
50% of smartphone users have scanned a
Quick Response (QR) Code
60% of QR Codes scanning audience is male
37% of QR Code audience is aged 18 to 34
years old
44. Create a QR Code
1. Go to www.qr-code-generator.com
2. Enter URL content
3. Click generate code
4. Download the QR Code graphic
5. Add graphic to your print materials
48. Credits:
• 50.nitrogr.am
• 911branding.com
• 834 Design & Marketing
• blog.linkedin.com
• blog.twitter.com
• Copyblogger.com
• Courtland Consulting
• DeVries Blog
• Digital Information
• inkthemes.com
• instagram.com/press/
• Ipsos OTX and Ipsos Global @dvisor
• mashable.com
• nytimes.com
• quantcast.com/linkedin.com
• Socialmediaexaminer.com
• statisticbrain.com
• The Content Marketing Institute
• twitter.com
• Wildfire
Editor's Notes
Other examples of using Pinterest includes:
Community Board - "FedEx Community Involvement" board displaying activity on various projects
Campaign Board - Use one of your boards to feature one of your latest marketing campaigns. For example, DoubleTree hotels "Little Things Project Tour" campaign, which travels the country to bring the guests of its hotels little things that make a big difference when traveling.
Video board – some of the nonprofits I work with have public service announcements, pro bono videos taken by the media, event videos (these are both taken by staff, volunteers and attendees) and healthcare lectures on latest research breakthroughs on medical procedures or medications
Personal Stories board that can also be User-Generated - you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and target market in your marketing.
Behind the Scenes board for one of your events that features the best photos and video footage of the annual event you host to help you generate buzz and promote the next one.
The Content Marketing Institute Content Mix Pyramid
Social Media Marketing tips include:
Spend time to increase your following
Be engaging with your followers
When you post a message, photo, or link, be sure to ask your subscribers to share your content with their connections.
Keep your account regularly updated
Share lots of photos and videos
Photos and videos are very important for social networking. Think about your organization and marketing visually. Which images and videos can you share to engage conversations and increase the viral spread of your content?
Encourage people to share your posts
Promote your social media sites on your website using the graphic icons
To get real business value from you social media efforts, you have to have a community of people there to consume and engage with your content.
In order to get people to add your social media channels, you need to promote the sites in places where you are already attracting visitors, such as your homepage, blog side bar, or other social media accounts. Cross-promotion is key to building a strong community.
To get the most out your social media marketing follow these tips
Utilize social media tools to help centrally maintain your updates across social media sites
Social feeds updates your website with current posts
Use a blog to push updates out everywhere using RSS feeds
Use a social media management dashboard (such as HootSuite.com)
Maximize the customization of your social media profiles
Link back to your website
Create ads and custom pages
Know how your visitors are accessing your website
top pages / files accessed on your site
Keywords / phrases being used to access your site
mobile devices – top phones are usually android or iphone and ipad
web browsers
Analyze traffic and leads
look at the traffic and leads that have been driven from your social networking sites to help you see where your referral traffic is coming from.
And what is extra special about today is you’ll be reviewing Google Analytics with Google staff later this morning and they can show you exactly where those stats can be found
Your online reputation matters! 70% of consumers trust the opinions about a brand that others post online(The Nielsen Company)
Reviews can truly help or hurt our businesses. It may seem like you can’t do much to control what’s posted, but here are some tips on growing your positive reviews and handling the negative ones:
Don’t wait around for the one unhappy client to write a nasty review - be proactive and protect your reputation by getting good customers to tell the world why you’re the best.
Request those reviews from good customers. Some ways to do this include: sending an email marketing piece, getting your staff to ask their customers at the appropriate time, using social media sites like Facebook or Twitter, and placing an in-store sign in an obvious place.
Establish a presence on review sites. Whether it’s Google+ or Yelp, set up a presence that makes sense for your business. For Google+, claim ownership or your local business page. After this, get to work by populating it with great reviews.
Respond to negative reviews. My advice is to sleep on it first and take all the emotion out – respond strategically and diplomatically. Try to make the situation better and turn the critic into a champion. People respect a business that makes an effort in customer satisfaction.