Speaker: Marcus Tandler

1. Creativity in Action
Trends in Search Engine Optimization and Search
Engine Marketing
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2. SEM for over 7 years
Active Affiliate for over 30 programs
Top 10 Affiliate for Commission Junction
in Europe
Generating over 10 million dollars in
revenues for my clients this year
Winner of the Award for outstanding
Contribution to Affiliate Marketing at CJU
Europe 2007 in London
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3. So, what´s so great about SEO? …
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4. No, seriously! …
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5. Alright…
SEO can get you a lot of traffic
for free …
->
That´s great, right?
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6. Let´s start of with a little quiz to loosen
up a little…
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8. Don´t worry – it´s fun! …
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24. Let´s talk about SEO
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25. only focus on Google?
What´s the difference of Google, Yahoo and Live? … ☺
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26. What´s important to rank?
Unique Content
A crawlable site & a good internal link-
structure
Good titles (and please think of your
snippet, too!)
And then Links, Links, Links…
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27. Any kind of links?
Stay away of:
Webdirectories
Article Directories
Reciprocal Linking (Link Exchange)
Guestbooks
Obvious Link-Sellers
Donation Sites
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28. But where do I find great links?
What is the best link you could possibly
get, if you would wanna rank for „keyword“
??
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29. Right here!
Just listen to Google !
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30. Some other ways…
Google!
Search for „Keyword“
Or f.e. Keyword + Blog
Allintitle / allinanchor / allintext
Who links to me? Meinedomain –linkdomain:meinedomain.com
Technorati
Google News
Del.icio.us / Digg / Mister Wong
Wikipedia
DMOZ
AND Your Competitors´ Links!
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31. What about buying links?
We all know, it´s now evil, but buying Links
is still essential for SEO !
Just be smart about it!
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32. Where can I buy links?
Textlink-Brokers
Text Link Ads
Linklift, Teliad
Linkadge
… or just use your Phone!
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33. Pro´s and Con´s on TLBs
Pro
Easy to find links in your niche
TLB does the controlling of correct link-placement
Just one invoice for all your links!
Con
Lots of overused linkspots
TLBs can be infiltrated
More expensive
I know, it´s a lot easier, but nobody ever
said Linkbuilding is easy!
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34. Bad paid Links …
Lots of obvious & thematicly irrelevant
links in on spot
Footer
Sidebar
Marked with „Advertisement“ or „Paid Links“
… or any other type of „footprint“
Honeypots !
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35. Good paid Links…
Same theme / niche
Out of the content
On a site, that´s not selling any other
links
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36. But other then the placement,
what defines a great link?
General „quality of the site“
Domain-Age
Link- / Domain- / IP-Popularity
Quality Backlinks (not part in any linking
schemes, link-buyer etc.)
TRUST !
A quick check -> does the site rank?
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37. And don´t forget about Hubs &
Authorities !
Hubs
Hubfinder
TouchGraph Google
Plural-Rankings
Authorities
Single-Rankings
Niche-Authorities vs. Multitopic-Authorities
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38. Link different
Root- vs. Deeplink (but you can also
rootlink a deepkey!)
Keyword + Variations
„click here“
URL
Your name
Etc. etc.
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39. Presell Pages / Hosted Content
Take the trust of a great domain, which is
non-theme related and transfer it to your
domain!
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40. Single-Link or Presell ?
Same theme?
Single Link
Even reciprocal linking is alright within the same
neighbourhood!
Different theme?
Presell Page / Hosted Content
Different theme but only single link?
URL
Name
Maybe a Banner?
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41. The Good Stuff
301 old Domains
Keep your secrets secret!
Noindex, follow
Block Slurp
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42. BUT
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43. Do you even know where you want to rank?
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44. Research your keywords!
Keyword-Tools
Google Traffic Estimator
Overture
Wordtracker (U.S.)
Keyword-Datenbank (Germany)
What´s your compitor using?
KeyCompete / Compete.com
Track your rivals. Then eat their lunch. ☺
Start an AdWords-Campaign to benchmark your
favourite Keywords!
and then…
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45. … Track your Keywords!
Which Keyword is working for you /
converting!
… and then start doing SEO on that keyword!
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46. What will happen in the future?
DON`T WORRY ABOUT IT !
Just:
… do solid SEO
… offer great, compelling content
… get organic (looking) Backlinks
Just let it look naturally!
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47. Let´s talk about SMO
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48. The Social Media Sphere
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49. Why SMO ?
Links
Branding
Reach
… what else are you looking for?
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50. Let´s take a closer look at Digg
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51. What´s working right now
Top 10 lists
How-To´s
Current Events (just be fast and accurate
please!)
Extreme stuff (biggest, smallest, longest…
you get the point…)
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52. Do your homework!
… and research!
Search for your Keyword
on the social media
sites, and you´ll
see what already
worked!
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53. And don´t try to game the
system!
Understand what the community likes, and try
to alter your message accordingly!
SMO is not about getting to the frontpage
of Digg.com, it´s about the effect that
happens after it!
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54. Title´s & Descriptions
Simple, Strong
& Focused
Use Numeric #s
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55. Be social!
Interact & Share
Comment
Networks & Friends
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56. … some more tipps
Use images
Limit the ads on your site!
Offer a summary
No duplicates
Submit at the right time
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57. A personal experience of the
digg effect
The Problem:
A german site
… but it worked …
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58. What happened…
Digg Frontpage
Hot on Del.icio.us Hotlist
Top Stumble on StumbleUpon
Huge Medialinks (TheSun.co.uk)
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59. The result
Over 300.000 Visitors within a week!
Over 5.500 Backlinks (!)
And the funniest thing…
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60. Time left?
What else can we talk about?
Strategies for other Social Communities?
Tools & Resources for SEOs / SEMs
Controlling & Tracking
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61. … and never forget…
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63. Visit me:
CIA.de
Mediadonis.net
Listen to me:
seoFM.com
Webmasterradio.FM
Call me:
0172 – 92 1 92 92
Mail me:
Tandler@CIA.de
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