Track, measure and improve the effectiveness of your digital marketing campaigns with proven digital marketing strategies.

1. Top Considerations
for maximizing your
Digital Marketing
effectiveness
Digital Marketing is much more affordable and effective
than traditional marketing methods. The important factor
behind is the ease with which efforts and their results can be
tracked and measured in digital marketing.

2. Digital media is a key element for your business marketing
62%
of marketers say that
social media has become
crucially important to their
marketing campaigns.
89%
of marketers use email
as the primary channel
for lead generation.
72%
of marketers think that
branded content is more
effective than magazine
advertisements.
50%
of all mobile searches are
conducted for finding local
results, and 61% of those
searches result in a purchase.
13x
Marketers who have prioritized
blogging are 13x more likely to
enjoy positive ROI.
Lead management campaigns
integrating four or more digital
channels outperform single or
dual channel campaigns by 300%.

3. Monitoring the effectiveness of campaigns through various metrics can help marketers to identify which marketing
campaigns/strategies work best and which need to be transformed.
Track and measure
effectiveness of your Digital Marketing campaign
Traffic
Generation
Overall Site Traffic
Traffic Sources
Mobile Traffic
Click Through Rate
Cost Per Click
No. of Unique Visitors
LEAD
GENERATION
REVENUE
Conversion Rate
Bounce Rate
Page views per visit
Time Spent on Website
Rate of Return visitors
Return on investment
Net profit margin
Total Sales
Customer Acquisition cost
$$

4. To generate better opportunities and revenue for business
expansion, you need to start and embark on effective and strategic
digital marketing campaigns.
8
ways to increase
effectiveness of your
Digital Marketing efforts

5. 8 ways to increase effectiveness of your Digital Marketing efforts
Know
your target
audience
Develop
educational
and informative
content
Learn
from
competitors
Document
your marketing
strategy
Regularly
evaluate
your strategy
Include social,
mobile and local
(SoMoLo) in your
strategy
Diversify your
digital
marketing
strategies
Drive
multi-channel
digital
marketing
campaign

6. ADVAIYA SOLUTIONS PVT LTD
G14-17, IT Park, MIA Extension
Udaipur, India 313002
Phone : +91 (294) 305 1100
Fax : +91 (294) 305 1300
Email: connect@advaiya.com
ADVAIYA SOLUTIONS, INC.
2475 152nd Ave NE
Redmond, WA 98052
Phone : +1 (425) 256 3123
Fax : +1 (425) 256 3123
Top Considerations
for maximizing
your Digital Marketing
effectiveness
www.advaiya.com