SEO is not a one size fits all service for your business. An advanced SEO agency such as Purplegator will analyze your website's strengths and weaknesses, provide achievable KPIs and goals and customize a strategy that will work for you. At Purplegator, our staff has been active in SEO since 2002. We grew a business from a start up to having 60,000 subscribers paying $9.99 per month to be members. What are you getting from your current SEO agency? With Purplegator, you'll know what you are getting, because we will review it with you every month. While we will be able to share online statistics with you, we know that clicks and taps aren't the end all for your business. What you care about is SALES! And, at the end of the day, that's the only KPI goal that really matters. Want to get real results from SEO? Contact Purplegator at sales@purplegator.com or call us at 888-76-GATOR.

1. Marketing With Search Engines:
A Cost-effective Solution for Qualified
Traffic and Leads!

2. SEO in a Nutshell
The SEO Recipe (By Chef Wally Gator)
Top 3 Ingredients to Rank Your Site
Technical Stuff
Backlinks
Great Content

3. SEO in a Nutshell
Why Should SEO Be a Part
of Your Marketing
Strategy?
The 5 Pillars of
SEO Success!

4. But First… Let’s
Check In With Your
Current SEO Efforts
I Have Never
Done SEO
Some SEO But No
Positive Impact
Full SEO But No
Positive Impact
➔ We’ll Start by Giving You a
Complete Analysis of Your Domain
and Its Online Visibility
➔ We’ll Analyze Any Growth Over
Time
➔ We’ll Discover Current Organic
Keyword Rankings
➔ We’ll Take a Close Look at Your
Backlink Profile
➔ We’ll Generate a Report With
Technical Site Issues

5. The TRUE SEO Revenue Funnel

6. Step 1: Architecture
➔ How Is Your Website Structured?
➔ How Do You Format URLs?
➔ How Are Pages Linked Internally? How Many Clicks Are Needed to Reach an Important
Page from the Homepage?
What We’ll Help You With
Sound Taxonomy and
Hierarchy to Structure
Content in an
Understandable Way.
Internal Linking: Show
Search Engines Which
Pages Are Important and
What They’re About With
Descriptive Anchor Text.
URLs Optimized With
Descriptive Keywords
About the Page Help
Search Engines Deliver
Relevant Results.

7. Step 2: Availability
➔ Are All Your URLs’ Status Codes Valid?
➔ Do You Have a High Number of 404 Errors? (Broken Links)
➔ Are You Using Redirects Correctly?
What We’ll Help You
With
We’ll Identify 404 Errors and Determine if
They Need Fixing.
We’ll Detect Redirect Issues Such as
Redirect Loops and Chains Which Can
Negatively Impact Your Site.

8. Step 3: Crawlability
➔ Can Search Engines “Crawl” Your Content?
We’ll Check Your Sitemap for
Errors and Help You Validate it
and Submit it to Google Search
Console.
What We’ll Help You With

9. Step 4: Indexability
➔ Do Settings Permit Search Engines to Index URLs to Be Included in Search Results?
➔ Are You Using the Correct Indexing Tags for Duplicate Content?
What We’ll Help You With
We’ll Ensure Your Web Pages Are
Indexed. If Not, We’ll Request
Search Engines to Do That!
We’ll Implement Canonical Tag
Link Attributes Properly to
Prevent Duplicate Content Issues.
I’m the
Best!

10. Step 5: Authority
➔ Are Other Credible Websites Linking to Your Pages and Content?
What We’ll Help You With
We’ll Develop Backlink
Campaigns to Acquire
High Quality Backlinks
That Point to Your Site

11. Step 6: Content
What We’ll Help You With
➔ Is Your Content Relevant to Your Users’ Search Terms?
➔ Is the Content High Quality, Original, Appealing and Optimized?
➔ Are You Utilizing Metadata to Support Your SEO Efforts?
➔ Are You Using Structured Data and Schema to Give More Context About Your
Pages and Content?
We’ll Conduct Extensive
Keyword Research Based
on Your Business Goals.
We’ll Use Our Keyword
Insights to Strategize and
Create Unique Content.
We’ll Implement Title
Tags, Meta Tags, and Alt
Tags to Improve CTR.
We’ll Add Structured Data to
Your Pages and Develop
Long-Form, Pillar Pages to
Answer All Relevant User
Questions.

12. Step 7: Page Experience
What We’ll Help You With
➔ Do Your Pages Take Forever to Load?
➔ Are There Broken Images?
➔ Do You Have a High Bounce Rate?
Frequent Site Audits and
Google Search Console
Audits to Check if Your
Site Complies With
Google’s Most Recent Page
Experience Updates.
Monthly
Performance
Reports To Discuss
Next SEO Strategy
Steps.

13. Final Stage: Conversion & Revenue
SEO Must Be Ongoing in Order to See
Results. Additional Services We Provide
to Effectively Track Conversions Are:
➔ Phone Tracking
➔ Google Search Console Install
➔ Google Analytics Set Up With Goal Tracking

14. All Our Services During the Initial 6-
Month Period
Technical SEO Site Audit
● Robots.txt audit
● Sitemap audit
● Site architecture audit
● Indexability - Are all pages indexed by search engines?
● Page authority and domain authority analysis
Keyword Analysis
● Each page will have a targeted keyword(s) assigned
● Keyword cannibalization check
● Duplicate content issues
Analysis of Your Google Business Profile (formerly Google
My Business) Listing
● Synchronize NAP (name, address, phone)
● Include detailed content and images
Claim Business Listing on Third Party Sites
● Such as Bing, Yahoo, Yelp, Apple Maps, Facebook,
LinkedIn, Instagram, Pinterest, Twitter, YouTube

15. All Our Services During the Initial 6-
Month Period
Citations – Additional sites on the web where you can list your
business.
● Claim additional directory listings on vertical markets in your
industry.
Reviews and Testimonials
● Strategy for obtaining reviews from previous customers.
● Google Business Listing reviews are the top priority.
On-Page Content Markup
● On-page analysis and recommendations for inclusion of
keywords and LSI (Latent Semantic Indexing) in your copy.
● Inclusion of H tags (headlines)
Image Optimization
● Renaming of titles of images
● Use of alt tags beyond its intended use for the Americans with
Disabilities Act

16. All Our Services During the Initial 6-
Month Period
Title & Meta Tags Analysis (html Markup)
● Title tag changes based on keyword research
● Provide well-written meta descriptions to increase the
likelihood of a consumer choosing your web page over others.
Internal Linking
● We want the Google BOT to spend a lot of time on your site.
We will accomplish that with a strong intra-linking strategy.
External Linking
● Linking out to good neighborhood sites to increase authority
and reliability.
Mobile-First, Mobile Friendly
● We’ll run tests on the mobile friendliness of the site, including
load times and then recommend changes, to optimize
performance and traffic via mobile.

17. All Our Services During the Initial 6-
Month Period
Schema Markup & Rich Snippets
● Adding Schema markup to your HTML enables the search engines to
show more advanced data under your overall listing.
Link building
● We will provide article writing and outreach to outside sites to build
inbound links.
● We will guarantee a minimum of 3 new white hat, third party backlinks
per month with a cumulative domain authority of a minimum of 75.
● We will also create content for your own blog or article section to act as
link bait.
● We will guarantee a minimum of 1 new blog post per month for your
website.
Content Creation
● Production of articles to demonstrate your business’s relevancy and
authority to the search engines.
● A chance to show your expertise.
● An opportunity to build backlinks.
Toxic Backlink Analysis
● We’ll disavow any spammy backlinks or toxic domains.

18. Our Previous Success!
Increased traffic by
+3,077% in 6 months!
Helped them rank for more than
2,000 additional keywords.
Monthly SEO clicks increased
from 5,000 to 16,000!
Fixed more than 1,500 errors
and warnings that caused poor
user experience!

19. 1. Case Study

20. 2. Case Study

21. 3. Case Study

22. Our Biggest SEO Achievements
We helped High
Companies achieve
a 3,077% increase
in traffic in the first
six months!
Source: Google
Analytics

23. Our Biggest SEO Achievements
Significantly increased the
number of referring
domains. Referring
domains are websites and
web pages that generate
backlinks and send
referral traffic to the
original page.
Significantly increased the
number of backlinks.
Backlinks are hyperlinks
that lead the reader back
to the original website or
web page.
Source: SEMrush

24. Our Biggest SEO Achievements
Purplegator’s SEO campaign helped attract
the right audience for High, which resulted in
798 goal completions from Google and Bing,
the 2 biggest search engines.

25. Our Biggest SEO Achievements
Brazils Waxing Center is ranking for more than 9,000 organic keywords!

26. Our Biggest SEO Achievements
Biggest Click Gains!
Most
Valuable
Keywords!

27. Our Biggest SEO Achievements

28. Our Biggest SEO Achievements

29. Our Biggest SEO Achievements
We ran frequent site audits and resolved important site usability issues. Below is just an example of the
total errors, warning and notices we fixed for CryoConcepts! We fixed much more behind the scenes!