A workshop delivered to small businesses in and around Scarborough - Yorkshire at the Yorkshire Coast College on Wednesday 16th October 2013. The workshop was delivered on behalf of the Chartered Institute of Marketing as an ambassador and Chartered Marketer.
1. Facebook For Business
Social Media Promotion Channels
• Keith Blundy
• Managing Director | Aegies Associates
• Wednesday 16th October 2013
2. WELCOME
• Hashtag for this session is #CIMYCC
• contact me:
– @stiltwalk on twitter
– stiltwalk on Facebook
– keith.blundy on Flickr
– keithblundy on LinkedIn
– AegiesAssociates on YouTube
– email: pr@aegies.com
– www.aegies-associates.com
– aegiesPR on Instagram
– aegiesPR on Pinterest
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3. Session Objectives
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• Facebook is increasingly being used by businesses to
build communities and talk directly to their customers and
prospects.
• This workshop explains how to effectively use Facebook
for your business, learning how to create a Facebook
business 'page' and much more to help you engage with
your customers more effectively.
• The in-and-outs of Facebook for B2B and B2C will be
discussed as well as targeting customers with Facebook
advertising.
8. History Of Social Media 2
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Faceboo
k
YouTube
2006
2005
LinkedIn
2003
WIKIPE
DIA
2001
Twitter
2006
Google
Buzz Google+
2010 Pinterest
2012
10. USERS - WHAT ARE THEY DOING?
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Creators
• Bloggers
• Publish webpages / content
• Upload video / music / audio / pictures
• Write original articles / content
Critics
• Post ratings / reviews
• Comment on others creativity
• Contribute to online life
• Edit and correct others content
Collectors
• Use RSS feeds
• Vote for websites and content
Joiners
Maintain profile on social media and visit sites widely
Spectators
Read / Listen / Watch content published by others
Inactives
Nothing
11. Presentation title
WHAT ARE THEY DOING - BY AGE
35-44 Yr olds
18-24 Yr olds
UK Average
Creators
9%
38%
15%
Critics
20%
34%
21%
Collectors
2%
18%
6%
Joiners
41%
77%
38%
Spectators
51%
60%
50%
Inactives
34%
13%
37%
50% of UK social media
users are waiting for a
proposition from your
business - ready and
able to take action.
16. Presentation title
FACEBOOK - A GOOD BUSINESS TOOL?
• Yes If ...
– It has a positive effect on customer /
consumer behaviours?
– It is part of a strategic approach to promotion
– It enhances competitive advantage
• No if ...
– It adds no value or damages deputation!
17. FACEBOOK - JUDGING SUCCESS
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– Fans sharing with Friends
• Buzz created / Dialogue / Traffic
– Visitors successfully referred to your Website
• Tell a story - link to your site measure response
– Sales leads
• A offer / coupon / gift / free report ...
– Better understanding of your customers
– Sales
• Advertising
Measure Using: Facebook Page Insights | Google Analytics
18. FACEBOOK
•
•
•
•
•
•
•
Great for B2C, OK for B2B
Care needed with fan / product pages
Broadcast ... Outward speaking?
Allow user interaction?
Advertising Opportunities
Desktop | Mobile - considerations
Example
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22. MOBILE - IS THE KEY
Source: YouTube [15/10/13]
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23. SOCIAL MEDIA DOs & DON’Ts
•
•
•
•
•
•
•
Be prepared
Be sensible
Get advice
Use you judgement
Be yourself
Copyright
Slander / Liable
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24. Tools of the Trade
• Twitter on computer / phone / tablet
– Tweet Deck / Twitter Site / App
• Blogging
– BlogPress / Blogsy
• iPad / iPhone simple use
• Lets look at how.
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25. Find out more
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• For more useful advice for small businesses
wanting to build on their marketing knowledge
• www.cim.co.uk/sbc
{"5":"Support\nWe now have a mechanism in place that is working in briefing / managing the media in a 2 way dialogue\nClergy now regularly ask for help and advice on situation and have been delighted by the guidance and support in dealing with media and stakeholder communications\nWe are setting the news agenda and influencing public opinion\n- Examples are the tweeting Christmas / Andrew Brown from the Guardian is coming to spend 2 days with us\nManaging bad news such as the Horden shootings etc\nPlanning and advising responses to numerous Child / Abuse / Serious Reputational Damage Limitation exercises all going on behind closed doors\nA Seat At The National Table\nLeading discussion - pushing Durham forward, having a voice getting our message out - making Durham relevant / helping Clergy Recruitment\n","11":"Support\nWe now have a mechanism in place that is working in briefing / managing the media in a 2 way dialogue\nClergy now regularly ask for help and advice on situation and have been delighted by the guidance and support in dealing with media and stakeholder communications\nWe are setting the news agenda and influencing public opinion\n- Examples are the tweeting Christmas / Andrew Brown from the Guardian is coming to spend 2 days with us\nManaging bad news such as the Horden shootings etc\nPlanning and advising responses to numerous Child / Abuse / Serious Reputational Damage Limitation exercises all going on behind closed doors\nA Seat At The National Table\nLeading discussion - pushing Durham forward, having a voice getting our message out - making Durham relevant / helping Clergy Recruitment\n"}