This presentation discusses how to use social media in business. It outlines the major social media platforms and how users engage with them, either as creators, critics, collectors, joiners, spectators or inactives. It provides statistics on the top sites and demographics of user types by age. The presentation focuses on using Facebook and Twitter for business purposes, providing examples and best practices. It stresses the importance of understanding your audience, having a plan, and using social media sensibly while avoiding legal issues like copyright or defamation.

1. Social Media
How to use it in business
Keith Blundy
Managing Director | Aegies Associates
Settle Cricket Club
Tuesday 24th September 2013

2. Presentation title
WELCOME
• Hashtag for this session is #CIMSettle
• contact me:
– @Stiltwalk on twitter
– aegies.stiltwalk on Facebook
– keith.blundy on Flickr
– keithblundy on Linkedin

3. Presentation title
A NEW LANDSCAPE

4. Presentation titleITS A BIG SPACE

5. Presentation title
SIX SPACES OF SOCIAL MEDIA
• Secret Spaces -SMS texts | IM
• Group Spaces -Social Networks | Chat rooms
• Publishing Spaces -Flickr | YouTube | Blogs
• Performing Spaces -Gaming
• Participation Spaces -Wikipedia | Lobbying
• Watching Spaces -TV | Sports | Cinema etc
Focused On The Interaction Not The Technology

6. Presentation titleHistory Of Social Media 1
NAPSTE
R
1999

7. Presentation titleHistory Of Social Media 2
WIKIPE
DIA
2001
LinkedIn
2003
YouTube
2005
Faceboo
k
2006
Twitter
2006
Google
Buzz
2010
Google+
Pinterest
2012

8. Presentation title
THE POWER OF SOCIAL MEDIA

9. Presentation title
USERS - WHAT ARE THEY DOING?
Creators • Bloggers
• Publish webpages / content
• Upload video / music / audio / pictures
• Write original articles / content
Critics • Post ratings / reviews
• Comment on others creativity
• Contribute to online life
• Edit and correct others content
Collectors • Use RSS feeds
• Vote for websites and content
Joiners Maintain profile on social media and visit sites widely
Spectators Read / Listen / Watch content published by others
Inactives Nothing

10. Presentation title
WHAT ARE THEY DOING - BY AGE
35-44 Yr olds 18-24 Yr olds UK Average
Creators 9% 38% 15%
Critics 20% 34% 21%
Collectors 2% 18% 6%
Joiners 41% 77% 38%
Spectators 51% 60% 50%
Inactives 34% 13% 37%
50% of UK social media
users are waiting for a
proposition from your
business - ready and
able to take action.

11. Presentation title
TOP 15 SITES
• Facebook (750m unique monthly visitors)
• Twitter (250m)
• LinkedIn (110m)
• Pinterest (85m)
• MySpace(70m)
• Google Plus+ (65m)
• DeviantArt (25.5m)
• LiveJournal (20.5m)
• Tagged (19.5m)
• Orkut (17.5)
• CafeMom (12.5m)
• Ning (12m)
• MeetUp (7.5m)
• MyLife (5.4m)
Global Traffic Alexa.com 2012

12. Presentation title
PLANNING SOCIAL MEDIA
• Who are your audience?
• Where are your audience?
• What are they doing?
• What are they saying?
• What can you invest – time & money?

13. Presentation title
FACEBOOK

14. Presentation title
FACEBOOK
• Great for B2C, terrible for B2B
• Care needed with fan / product pages
• Broadcast ... Outward speaking?
• Allow user interaction?
• Advertising Opportunities
• Desktop | Mobile - considerations
• Example

15. Presentation title
FACEBOOK - examples

16. Presentation title
TWITTER
• Engage your audience
• Don’t sell blatantly
• Give advice and support
• Use it to communicate
• Build a following
• Be yourself - but be wise and take care

17. Presentation title
TWITTER - examples

18. Presentation title
TWITTER - GET MORE FOLLOWERS

19. Presentation title
SOCIAL MEDIA DOs & DON’Ts
• Be prepared
• Be sensible
• Get advice
• Use you judgement
• Be yourself
• Copyright
• Slander / Liable

20. Presentation title
Tools of the Trade
• Twitter on computer / phone / tablet
– Tweet Deck / Twitter Site / App
• Blogging
– BlogPress / Blogsy
• iPad / iPhone simple use
• Lets look at how.

21. Presentation titleFind out more
For more useful advice for small businesses
wanting to build on their marketing knowledge
www.cim.co.uk/sbc

22. Presentation title
QUESTIONS