Personal branding can be a powerful tool for career development. This presentation will explain how you can build a personal brand by discovering and positioning your individual strengths through the mastery of models similarly used by corporate brands. Learn the five must-haves needed to increase your potential of standing out in a crowded and competitive job market and achieve professional success. Let everyone know there's more to you than meets the eye.

2. the sum of interactions, expectations and
experiences that determines the value of
a relationship
“age of the individual”

3. § the brand’s products/services; the unique value and
benefit it has for its target audience and makes it different from
competitors
§ the brand’s most important thing that promises to
deliver every time; guaranteeing the same expectation with every
interaction without hesitation or contradiction
§ the brand’s traits that it is best known by
customers, partners and employees; what instantly comes to mind
when describing or addressing a brand
§ the brand’s history and how the history adds value and
credibility

4. • We get bogged down with work and life
responsibilities.
• We are accustomed to one-way
communication instead of two-way
conversations.
• We don’t think we have anything inspiring or
intriguing to say.
• We assume we are being disloyal to our
organizations.
• We don’t want to look preachy, showy or self-
centered.

5.
– Glenn Llopis
“Every day you know
you must deliver to a
standard of expectation
that you have set-forth
for both yourself and
those whom you serve.”

7. INTERESTS: What do I
care about most?
GOALS: What do I
want to accomplish
most?
INFLUENCE: What do I
want to impact
most?

8. ACHIEVEMENTS:
Teamwork
Education
Milestones
ADVANTAGES:
Opportunities
Participation
Experiences

9. Communication: How are news, information, directives, and plans shared
between individuals, within teams, and throughout the organization?
Socializing: In what ways do organic and structured socializing unfold?
Who initiates it? Where does it happen? How often?
Reward systems: How are staff and management acknowledged and
incentivized? How were these systems created? How visible are
they? How effective?
Conflict: What does conflict look like, and how is it typically handled?
Are conflicts typically resolved? How do people know, if so?
Inspiration: Does brainstorming happen organically, in a structured way, or
both? Privately or publicly? Where? How often?

10. Determining a basic introduction to who you are and
what you are looking for is crucial for networking and
promoting one’s skills
Having passion is attractive to recruiters and demonstrates traits such
as commitment, well-roundedness and enthusiasm
Understanding that your network can begin with one’s friends and
family is the first step in extending those relationships
Having an appropriate online presence can have an impact
on future employers and colleagues. The best student
personal brands include a professional and appropriate
online presence
Understanding how to answer
“Where do you see yourself in
five years?” is crucial to acing a job interview.

11. To jump-start your branding efforts:
§ Be authentic.
§ Learn how to introduce yourself.
§ Update your resume regularly.
§ Develop the tools of the trade.
§ Show your cards.
§ Dress for success.
§ Build a professional online image.
§ Take a writing class.
§ Ask for feedback.
§ Reassess your personal brand regularly.

12. To find and express your personal passions
everyday:
§ Be (authentically) enthusiastic.
§ Say yes more often.
§ Find your bliss.
§ Get rid of the “shoulds” and “shouldn’ts.”
§ Be proactive.
§ Hang out with passionate people.
§ Meet passionate people online.
§ Give back passionately.
§ Support others.
§ Be curious.

13. To build, maintain and enjoy your professional work:
§ DON’T wait until you need a network to build one.
§ DON’T overlook the obvious.
§ DO make all relationships mutually beneficial.
§ DO become an active alum.
§ DO join industry organizations.
§ DO volunteer.
§ DON’T bail.
§ DO research before any networking events.
§ DO follow up fast.
§ DON’T forget to say thank you.

14. To professionalize your virtual presence:
§ Google yourself.
§ Email impeccably.
§ Make your social networks rated PG.
§ Become an active user of LinkedIn.
§ Tweet.
§ Bring offline relationships online.
§ Share your professional status.
§ Get some online bylines.
§ Add links to your email signature.
§ Stay diligent about your online presence.

15. To be open to opportunities and change:
§ Do one thing every week to advance your career.
§ Cast a wide net.
§ Get in the know.
§ Study the stars.
§ Be a leader.
§ Keep in touch with the people you meet.
§ Pack your bags.
§ Be more than willing to learn.
§ Don’t be afraid to fail.

16. LET’S CONNECT
Consultant/Professor
aerial@aerialellis.com