We make viral loops. There are 1.7 million apps today, all competing to win space on our mobile devices. Peer referrals are the best source of growth for mobile applications, we help developers unlock that potential. We've created a platform, that is like ShareThis, but for mobile and it's even more powerful. AdMob took Google Adsense and made it mobile. We're taking the success of ShareThis, and applying this model to the mobile world. AppSocially provides an easy-to-use tool for mobile app developers to (1) integrate customer-acquisition functions into their apps and (2) keep track of “actionable” viral metrics. P.S. Viral loops never happen without understanding your customers, engaging them, iterating, optimizing growth funnel and maximizing customer satisfaction.

1. founders@appsocial.ly Angel.co/appsocially
AppSocially
“TELL YOUR FRIENDS” ON MOBILE

2. Problem
founders@appsocial.ly Angel.co/appsocially
WE SOLVE THE
BIGGEST PROBLEM
APP DEVELOPERS
HAVE TODAY:
GETTING MORE
CUSTOMERS

3. founders@appsocial.ly Angel.co/appsocially
Problem
HOW DO USERS DISCOVER APPS?
70%
63%
63%
53%
61%
52%
35%
18%
0%
17%
AppSocially
Search App Store
13%
9%
Family or Friends
13%
6%
Media
TV Ad
Source: Nielsen, Q3 2011
iOS AppStore
Android Market
9%
In-App Ad

4. founders@appsocial.ly Angel.co/appsocially
Solution
PLATFORM FOR MOBILE
ORGANIC GROWTH
SDK
ACTIONABLE
ANALYTICS

5. founders@appsocial.ly Angel.co/appsocially
Solution
Having AppSocially is like having mobilefocused ”growth team as a platform.”
What “Growth
Team” does
Implement
Track
Optimize
Referral Mechanism
Referral Metrics
Referral Landing Pages
What others do
for mobile user
growth.
It takes 3 month w/ 10 people,
and requires tons of knowledge,
skills and experience.
What you do
w/ AppSocially. ✓ 1 line install
+
+
✓ Measure
predefined
metrics
✓ Test different
designs

6. Customers
founders@appsocial.ly Angel.co/appsocially

7. founders@appsocial.ly Angel.co/appsocially
Number of Referrals
# of Invitation Sent via AppSocially
45000
37500
# of Invitation Sent
30000
AppSocially has actually
been helping our customers’
apps referred.
22500
6% weekly
growth rate.
15000
# of Referrals
7500
0
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
Month-Year
May-13
Jun-13
Jul-13
Aug-13
Sep-13

8. Case Study: Unda
founders@appsocial.ly Angel.co/appsocially

9. founders@appsocial.ly Angel.co/appsocially
Case Study: Unda
7000
went viral with
6000
5000
4000
# of Invitation Sent
# of Signup
3000
2000
1000
0
7/1
7/2
7/3
7/4
7/5
7/6
7/7
7/8
7/9
7/10
7/11
7/12
7/13
7/14
7/15
7/16
7/17
7/18
7/19
7/20
7/21
7/22
7/23
7/24
7/25
7/26
7/27
7/28
7/29
7/30

10. Case Study: Unda
founders@appsocial.ly Angel.co/appsocially
FRIENDS
ON
UNDA
FRIENDS
NOT
ON
UNDA

11. Case Study: Unda
founders@appsocial.ly Angel.co/appsocially
1LINE
INSTALL
[Growth showInviteSheetInView:self.view];

12. founders@appsocial.ly Angel.co/appsocially
Case Study: Unda
bit.ly/AppSociallySDK
Share
Trackable
UIActivity
Share like
Instagram
Invite like Path Custom View
Aggregated Friend Picker

13. Case Study: Unda
KEEP
TRACK OF
CUSTOMERS
REFERRAL
METRICS
founders@appsocial.ly Angel.co/appsocially
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

14. founders@appsocial.ly Angel.co/appsocially
Case Study: Unda
A
B
PERSONALIZE
& A/B TEST
LANDING
PAGES

15. 2. “Optimizely for mobile”
founders@appsocial.ly Angel.co/appsocially
Optimize referral landing pages
on our Actionable Dashboard

16. Case Study: Unda
founders@appsocial.ly Angel.co/appsocially
25
CTR
% to the AppStore
19
%
Referral function
(AppSocially SDK)
Personalized
Landing Page
(hosted by AppSocially)
AppStore
9
CVR
from personalized
landing page
Actual Signup
%

17. Case Study: Unda
founders@appsocial.ly Angel.co/appsocially

18. Business Model
founders@appsocial.ly Angel.co/appsocially
FREEMIUM
SUBSCRIPTION
PAY FOR ACTIONABLE
FEATURES
(VIRAL METRICS)
(PER MONTH, PER APP)
(A/B TEST, CUSTOMIZE)

19. Thanks!
founders@appsocial.ly Angel.co/appsocially
founders@appsocial.ly Angel.co/appsocially
AppSocially
FOUNDERS@APPSOCIAL.LY
AppSocially