3. founders@appsocial.ly Angel.co/appsocially
Market
HOW DO USERS DISCOVER MOBILE APPS?
70%
63%
63%
53%
61%
52%
35%
18%
0%
17%
AppSocially
Search App Store
13%
9%
Family or Friends
13%
6%
Media
TV Ad
Source: Nielsen, Q3 2011
iOS AppStore
Android Market
9%
In-App Ad
27. founders@appsocial.ly Angel.co/appsocially
Market
๏ Advertising Spend on In-app Adverts will be 8B by 2016.
Advertising Spend on In-app Adverts 2010 – 2016
8000
7000
6000
Millions USD
5000
8000
4000
Advertising Spend on In-app Adverts
6110
3000
4865
2000
3360
2095
1000
0
400
2010
1025
2011
2012
2013
2014
2015
2016
Year
Source: visiongain 2011
28. founders@appsocial.ly Angel.co/appsocially
Market
๏ The market for mobile application development services will grow to
$100.1 billion by 2015
• which includes things like app creation, management, distribution and extension services.
$B
Total addressable market of mobile app development ($B)
110.0
88.0
66.0
100.1
44.0
73.6
47.0
22.0
10.2
0
2010
15.4
2011
Mobile app development
20.5
2012
2013
2014
Source: research2guidance
2015
Year
29. founders@appsocial.ly Angel.co/appsocially
Market
๏ Out of mobile app development market, our total addressable
market will grow to $30.0 billion by 2015.
• which includes app maintenance, analytics, distribution and extension services.
Breakdown of mobile app development market ($ billion)
$B
120.0
100.0
30.0
80.0
60.0
40.0
20.0
0
0.2
10.0
70.1
2010
2015
App maintenance, analytics, distribution and extension services
App creation services (eg) concept creation, design and coding
Source: research2guidance
Year
30. founders@appsocial.ly Angel.co/appsocially
Market
๏ Global smartphone users (# of units) will be more than 1B by 2015.
Worldwide Smartphone and Media Tablet Shipments, 2010-2015 (millions of units)
M of units
1200.00
960.00
318.32
235.69
720.00
169.73
114.58
480.00
69.08
775.79
677.18
240.00
561.42
17.61
458.01
362.45
270.93
0
2010
# of smartphones
2011
# of media tablets
2012
2013
2014
2015
Source:Gartner, Inc
Year