(Invited Talk) "How to surround yourself with machine?" - Invited Talk at The 6th GESL-EEPIS Joint Workshop on Global Environment System Analysis, October 14th, 2016, SFC, Keio University, Japan

Yusuke Takahashi, PhD, Founder & CEO, AppSocially
yt@appsocial.ly
Invited Talk at The 6th GESL-EEPIS Joint Workshop on Global Environment System Analysis, October 14th, 2016, SFC, Keio University, Japan
How to surround yourself
with machine?

founders@appsocial.ly angel.co/appsocially***
2

Table of Contents
Who am I
What I do
Why I am here: Question from me
About AppSocially Inc.

WHO AM I
4

yt@appsocial.ly http://appsocial.ly
Yusuke Takahashi, PHD 
Founder & CEO, AppSocially
Yusuke Takahashi PhD is founder and CEO
of AppSocially. Yusuke was born in 1980,
received his B.A. (Policy Management) in
2003, M.M.G. in 2005, and Ph.D. (Media
and Governance) in March 2009 from Keio
University, Japan through guidance of
Professor Kiyoki. Since 2005, he had been
with Graduate School of Media and
Governance at Keio University, as a
researcher until the spring of 2009. He is
now the Founder and CEO of AppSocially, a
San Francisco based startup helping its
customers' business grow. He is also a
contributor at TechCrunch Japan,
GrowthHacker.jp and NIKKEI BigData
where he is covering growth, data science,
social, mobile and psychology. He
translated Nir Eyal's "Hooked: How to Build
Habit-Forming Products" into Japanese in
2013.

Vision, Mission and Passion
can never be missed to achieve
your goal or innovation.”
- Dr. Yasushi Kiyoki
“

founders@appsocial.ly Angel.co/appsociallyテキスト

Featured on Forbes Japan.

Translated Nir Eyal’s
“Hooked.”

founders@appsocial.ly Angel.co/appsociallyテキスト
トップソリューション動向ワールドリポート
ワールドリポート
サンフランシスコという舞台に集まる起業家、サイエン
ティストが成長に欠かせない存在に
2014.04.23 米AppSocially 創業者兼CEO 高橋雄介
米サンフランシスコのソーマ地区にある、ビッグデータの分析・可視化サービスを手
掛ける「Keen IO」の本社に2014年4月中旬、データサイエンティストなどが集まっ
た。「Happy Data Hour」と呼ぶこの会合はビールを片手にベンチャーの起業や業
界について意見を交換し合うのが目的である。「セールス・フォース・ドットコム」
や、最近米グーグルに買収され話題となった学習機能付きのサーモスタットを作る
「ネスト」、クラウドメールの「センドグリッド」などのデータサイエンティストな
データ活用で成長戦略を描く。この編集方針の下、
Webサイトや月刊誌、セミナーを通じて情報をお届け
します。
詳しくはこちら
search
無料メールマガジン登録
Contributed NIKKEI, and
introduced trend on Big Data.

日本語化レビュー
を担当
Reviewed for O’Reilly Japan
when LEAN UX was translated.

Founded.

Introduced the concept of
“Growth Hacking” to Japan.

founders@appsocial.ly Angel.co/appsociallyfounders@appsocial.ly angel.co/appsocially
Organized Growth Hackers
Months in Tokyo

Introduced by Japan’s
NIKKEI as a notable
startup by Japanese
founder in Silicon
Valley

WHAT I DO
16

founders@appsocial.ly angel.co/appsocially
17
Who do you thinks this guy is about?

founders@appsocial.ly angel.co/appsociallyMy Lifelong Research Interest
My Lifelong Research Interest
“Where should the boarder between
human and machine be?”
“How can machine support human
beings (as our surrounding environment)?”
18

Customer Communication with 2-tap Messaging & Bot

hello@appsocial.ly angel.co/appsocially***
Problem
It’s been impossible to make customers happy,  
and at the same time, reduce cost of customer communication.
Contact Centers

Solution
We make customers happy, and at the same time,  
reduce cost of customer communication.
ChatCenter

Features
ChatCenter iO: The 2-Tap Messaging
Platform for Customer Communication
Easy to Install
Data-enabled stickers (Scheduling,
Location -sharing, etc.)
Can create your own stickers*
AI-enabled automatic reply & Suggestion*
Connected to CRM tools
ChatCenter to go (answer everywhere on app)
Analytics and reporting with chat logs*
* available soon

HOW IT WORKS
Custom business AI/bot made easy, and 60% auto-replied.
2-taps messaging with our great UX enables 40%, the rest,
replied for 1/20 of cost; time.
Turn your cost center into profit center.

ChatCenter iO, the world's largest customer communication
center for businesses (in the near future), will have no desks at contact
centers, just like
Uber, the world’s largest taxi company, who owns no vehicles,
Facebook, the world’s most popular media owner, who creates no content,
Alibaba, the most valuable retailer, who has no inventory, and
Airbnb, the world’s largest accommodation provider, who owns no real estate. 
24

In The Future We Build,
Every customer communication is done within 2 taps on our
mobile app or by our AI/bot,
Contact Centers is replaced with “shared time” of crowd,
Operators better communicate with customers,
Happy customers love businesses (= our customers), and
The world becomes happier, healthier, more productive and
more connected. :)

26
Stickers enables 2-taps
messaging which are for
scheduling, sending location,
sending predefined stickers,
attaching files and images,
asking for payment or
signature, etc.

27
signature, etc.

28
signature, etc.

29
Your CompanyYour Customers
Our INBOX.app becomes your one-stop contact center which handles messages from;to Voice
Chat, Video Chat, Email, Facebook Messenger, WeChat, LINE@ as well your own
applications and websites which implemented our SDK.

30
A Case Study of RECIPE
event
When you receive a message/ an inquiry,
condition
if nobody replies to it for 1 minute,
action : send message
send your first response automatically.

RECIPES for Automatic-Reply with AI
on <event type> [with <name of associated delta structure>]
[if <condition>]
do [instead] <action : send message>
1
2
3

hello@appsocial.ly angel.co/appsocially…
RECIPES for Automatic-Reply with AI
Data
Analyzer
In-chat Activity
History
In-Chat Massaging
History
EVENTS + CONDITIONS; DATA INTERPRETER AUTOMATED MESSAGES
Out-app Events
In-app Activities
Recipe
Interpreter
In-chat Activities / Conversation
Send Message
You can use your own data as the trigger for RECIPES.

33
A Case Study of SUGGESTIONS
event
When a cab driver is arriving,
condition
If the cab is closer than 1 km to the passenger,
action : display suggestion
display a list of available action to the driver which doesn’t require
typing text, which include “Tell I am here,” “Ask where are you?”
and “Call the passenger.”

SUGGESTIONS for Virtual Supervising with AI
on <event type> [with <name of associated delta structure>]
[if <condition>]
do [instead] <action : display suggestion>
1
2
3

hello@appsocial.ly angel.co/appsocially…
SUGGESTIONS for Virtual Supervising with AI
EVENTS + CONDITIONS; DATA
Suggestion
Interpreter
Display Suggestions
This message is not displayed to your customers.
Data
Analyzer
In-chat Activity
History
In-Chat Massaging
History
Out-app Events
In-app Activities
In-chat Activities / Conversation
INTERPRETER AUTOMATED MESSAGES
You can use your own data as the trigger for SUGGESTIONS.

36
w/ ChatCenter iO:
Case Study: Scheduling an appointment can be
down super quickly.

37
w/ ChatCenter iO:
Case Study: A foreign passenger is contacting
the Help Desk of the cab company to ask for
translation by sending voice or calling.

38
w/ ChatCenter iO:
Case Study: Without typing
any characters, the cab
driver can answer his
passenger.

39
w/ ChatCenter iO:
Case Study: A foreign passenger is contacting the
Help Desk of the cab company to ask for help
when the driver seems to be taking longer route.

40
Human (operator, salesman) can
edit and send data-embedded
sticker easily
(e.g.) Send available slots for
scheduling in 2 taps
[segment] Businesses who can't
automate with AI/Bot, but want to
accelerate speed (skeptical of AI/
Bot)
System suggests available
answers that suit certain contexts/
situations
(e.g.) When a cab comes close to
the customer to pick up, the
system suggest some options to
the driver
[segment] Businesses who like to
reduce cost of hiring and
educating operators, and lower
the risk of communication
accidents
System answers to expected
questions and on certain situation
by structured; pre-defined scripts
(e.g.) When you receive an
inquiry after 6pm, the system
sends an appropriate response
automatically.
automate communication and
lower the cost of it (Cost-
effectiveness over precision of AI/
Bot)
Sticker Suggestion Recipe
Manual Semi-Automatic Automatic
Sticker, Suggestion and Recipe
This message is invisible to your cutomer.
Ask “Where are you?”
Call Yusuke
Tell “I am here.” Hello! Thank you for your message!
We are not operating now and will
reply to you tomorrow morning.
Here are some times that works for
me. Please choose a slot and tap to
reply.
7:00 - 7:30 PM, Fri Jan 8 (PST)
8:00 - 8:30 PM, Fri Jan 8 (PST)
Propose other slots

WHY I AM HERE: 
QUESTION FROM ME
41

Please tell me your thoughts on
What is machine as your environment?  
(to make decision, to support decision, or something else?)
How do you like surround yourself with
machine?
What is the boarder of human and machine for
you?
42

“ChatCenter iO is not about an AI
technology, but is about how you can
describe your own boarder between
human and machine.
43

44
Human (operator, salesman) can
edit and send data-embedded
sticker easily
(e.g.) Send available slots for
scheduling in 2 taps
[segment] Businesses who can't
automate with AI/Bot, but want to
accelerate speed (skeptical of AI/
Bot)
System suggests available
answers that suit certain contexts/
situations
(e.g.) When a cab comes close to
the customer to pick up, the
system suggest some options to
the driver
reduce cost of hiring and
educating operators, and lower
the risk of communication
accidents
System answers to expected
questions and on certain situation
by structured; pre-defined scripts
(e.g.) When you receive an
inquiry after 6pm, the system
sends an appropriate response
automatically.
automate communication and
lower the cost of it (Cost-
effectiveness over precision of AI/
Bot)
Sticker Suggestion Recipe
Manual Semi-Automatic Automatic
Manual, Semi-Automatic and Automatic
This message is invisible to your cutomer.
Ask “Where are you?”
Call Yusuke
Tell “I am here.” Hello! Thank you for your message!
We are not operating now and will
reply to you tomorrow morning.
Here are some times that works for
me. Please choose a slot and tap to
reply.
7:00 - 7:30 PM, Fri Jan 8 (PST)
8:00 - 8:30 PM, Fri Jan 8 (PST)
Propose other slots
95% Confidence 99% Confidence

“What is the optimal strategy for
investing in AI/Bot now?
45

“60% of “expected precision”can be
achieved with structured; categorized
data such as temporal, spatial and
boolean data (Boolean means text matching
and logical data like yes;no questions).
So, where’s the boarder between
human and machine? It's at the 60% of
precision; accuracy and short period of
time when it's cost effective.”
46

Precision (of AI-ish env.) vs Investment (of time, money)
47
0
25
50
75
100
0 1 2 3 4 5 6 7 8 9 10 11 12
Investment of Time; Money
Precision
of AI-ish env.
AI takes time to make it precise like human.
50+% of precision is achievable in
a short period of time with just
non-AI kind of bot (temporal,
spatial and boolean matching).
Focus on
here.

“ChatCenter iO is not about a chat
technology, but is about the real
human’s conversation.
48

There are 3 approaches for making AI better:
Invest to collect data (X.ai, Facebook's M)
Invest in human and M&A (Google,
Facebook, Salesforce, and all those giants)
Work with individual industries for
obtaining domain-specific experience/
data of their real customers (this is where
ChatCenter iO comes in)

ABOUT APPSOCIALLY INC.
50

founders@appsocial.ly angel.co/appsociallyyt@appsocial.ly http://appsocial.ly

founders@appsocial.ly angel.co/appsociallyAbout AppSocially
APPSOCIALLY INC. WAS FOUNDED ON FEBRUARY 2013 (A DELAWARE CORPORATION)
HQED IN SAN FRANCISCO + BRANCHED IN TOKYO
TEAM OF EXPERTS IN GROWTH, UX AND DATA
52

Team
Yusuke Takahashi, PHD 
as CEO
Yusuke Takahashi PhD is founder and CEO of
AppSocially. Yusuke was born in 1980, received his
B.A. (Policy Management) in 2003, M.M.G. in 2005,
and Ph.D. (Media and Governance) in March 2009
from Keio University, Japan. Since 2005, he had been
with Graduate School of Media and Governance at
Keio University, as a researcher until the spring of
2009. He is now the Founder and CEO of AppSocially,
a San Francisco based startup helping its customers'
business grow. He is also a contributor at TechCrunch
Japan, GrowthHacker.jp and NIKKEI BigData where he
is covering growth, data science, social, mobile and
psychology. He translated Nir Eyal's "Hooked: How to
Build Habit-Forming Products" into Japanese in 2013.
Akihiro Nishiyama 
as CTO
Akihiro Nishiyama is CTO of AppSocially. Aki was born
in Chiba in 1975, and moved to Silicon Valley in 2000
to cofound an ad technology and ecommerce startup
in Mountain View as a CTO. He has 18+ years of
experience as a software developer; specializing in
web application server development. Interested in
offering a human oriented development procedure/
environment to partners, optimizing the development
process by seeking productive tools and frameworks
with cutting edge technology. He specializes Financial
transaction system Development / Web Application
Server Development / Multilingual Application
Development / Build Environment Design / Network
Security / Construct Secure & Hi-speed Production
Network / Multi-tiered Client-Server Architecture
Development / Relational Database Design / Systems
& Product Analysis / OO System Design.

VISION
APPSOCIALLY CREATES AND DELIVERS PRODUCTS AND SERVICES THAT
HELP BUSINESSES GROW, TO MAKE THE WORLD HAPPIER, HEALTHIER,
MORE PRODUCTIVE AND MORE CONNECTED.
54

hello@appsocial.ly angel.co/appsociallyAbout AppSocially
MISSION STATEMENT
APPSOCIALLY DELIVERS PRODUCTS/SERVICES THAT ONLY MEET ALL OF
THESE STATEMENTS
DO PEOPLE WANT IT?
DO YOU LOVE IT?
ARE YOU ABLE TO DO IT?
IS IT SCALABLE+REPEATABLE?
IS IT INNOVATIVE?
IS IT DISRUPTIVE?
IS IT BRILLIANT+BEAUTIFUL?

EXPERTISE
APPSOCIALLY HELPS BUSINESSES GROW BY ITS KNOWLEDGE, SKILLS AND
EXPERIENCE OF
CUSTOMER DEVELOPMENT+LEAN METHODOLOGY
USER EXPERIENCE DESIGN (AND PSYCHOLOGY)
DATA SCIENCE (AND AI)
56

founders@appsocial.ly Angel.co/appsociallyCase Study: Unda
PRODUCTS AND SERVICES
Referral (for customer acquisition)
ChatCenter (for customer acquisition, monetization, up-selling and customer
development)

founders@appsocial.ly Angel.co/appsociallyfounders@appsocial.ly Angel.co/appsociallyINVITE

founders@appsocial.ly Angel.co/appsociallyINCENTIVIZED REFERRAL
+REWARDS
Shingo Hagiwara
Bryan Davis
Alex Miller
Aki Nishiyama
Invite
Invite
Resend

founders@appsocial.ly Angel.co/appsociallyCHAT CENTER founders@appsocial.ly Angel.co/appsocially

Company
Name AppSocailly Inc.
Since February 6, 2013
Capital 1000 USD
Team 11+ people
Business ChatCenter iO, UX Consulting
CEO Dr.Yusuke Takahashi
Offices 
HQ: 1535 Mission St, San Francisco, CA 94103, USA (AppSocially Inc.)
Ebisu Office: Higashi 3-9-19, 11F, Shibuya,Tokyo, Japan (AppSocially KK) 
Shibuya Office: Jinnan 1-20-9, 7F, Shibuya,Tokyo, Japan (Tech Lab Paak)
TEL ***

founders@appsocial.ly angel.co/appsociallyyt@appsocial.ly http://appsocial.ly
62
WE ARE
FOUNDERS@APPSOCIAL.LY
ANGEL.CO/APPSOCIALLY

(Invited Talk) "How to surround yourself with machine?" - Invited Talk at The 6th GESL-EEPIS Joint Workshop on Global Environment System Analysis, October 14th, 2016, SFC, Keio University, Japan

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(Invited Talk) "How to surround yourself with machine?" - Invited Talk at The 6th GESL-EEPIS Joint Workshop on Global Environment System Analysis, October 14th, 2016, SFC, Keio University, Japan