This is about why we are working on AppSocially.

1. Why we are working on
AppSocially
Contact us at
hello@appsocial.ly / 415.213.4074

2. Customer Problems

3. Problem
๏ App developers want more users, and
want their users LOVE their apps.
Your App

4. Problem
๏ Ads and media are discontinuous.
• They work only when you spend money.
10000
7500
5000
2500
0
Month
# of signups / month

5. Problem
๏ Only those who spend money succeed.
๏ Mostly, it is one-way communication.
Those who spend Those who don’t spend
(12%) succeed. (50%+) don’t succeed.
✓ TOP earners (12%) have ✓ 52% spent $0 set aside for
nearly $30,000 set aside for marketing & spent less than
an average marketing budget, & 5% of their time promoting
spend an average of 14% of their app.
their time marketing their app. ✓ 68% reported that their total
✓ They made more than revenue to date was $5,000
$50,000 in revenue with their or less. 59% are NOT earning
most successful app, earned enough money to break even
enough revenue to break even with development costs. 80%
with development costs, and are NOT generating enough
confirmed their app makes revenue with their app to
enough to be a standalone support a standalone business.
business
Source: app promo <http://app-promo.com/>

6. Problem
๏ Developers have little time for Customer
Acquisition/Development.
{ 1 Core Functions
2 App’s Basic Features
3 User Interface,
Graphic Elements
Customer Development,
4 Customer Acquisition,
: Lean Startup/UX

7. Facts
๏ 88% discovered their favorite apps
through friends. 0% through ads.
12%
88% 0%
Through Friends
Source: Survey: “A quick survey: mobile apps and you,” AppSocially.
Through Ads

8. Move away from “influentials”
“ We're at the beginning of a
cycle in business where we
can move away from this
idea of "influentials" and
instead focus marketing
activity on small
connected groups of
close friends. This shift
is what marketers are
starting to think about, and
what will be the prominent
theme for this decade.”

9. Selling less of more
“
”

10. Needs
๏ Therefore, there’s need for
✓ Continuous and
✓ Engaging
ways for customer acquisition (=growth).

11. How it should work
1) Help your
customers invite 2)Track viral metrics.
their friends. Figure out loyal
customers you
should talk to.
3) Talk to them.
5) They love your app
more. They invite
more. + New
customers also 4) Update your app
invites. based on their
feedback.

12. (cf) Lean Startup
➡ Source KISSmetrics <kissmetrics.com>

13. Problem (in short)
๏ App developers want more users.
๏ There are only a few effective ways to
market mobile apps.
๏ Inherent marketing functions has lower
priority
• Developers typically prioritize core functions and infrastructure over
marketing functions, but they know they need marketing as well.
➡ Developers need a better way to market
mobile apps and acquire users.

14. Solution

15. AppSocially is your growth team.
AppSocial.ly provides an easy-to-use tool for mobile app
developers to integrate customer-acquisition functions
into their apps and keep track of viral metrics.
How it works:
1. Make your app inherently viral with just 1
line
2. Track viral metrics and compare with
your competitors
3. A/B Test "refer-friends" campaign
4. Hack invitation with contexts & social
actions

16. 1. Make your app inherently viral
with just 1 line
Just 1 line!

17. 2. Track viral metrics
and compare with your competitors
Individual conversion &
viral-coefficient

18. 3. A/B Test
"refer-friends" campaign
A: focusing on the app B: focusing on the inviter

19. 4. Hack invitation
with contexts & social actions
Include social actions
& context to motivate
signup.

20. Source: Dropbox <http://dropbox.com>

21. Source: Gmail <http://mail.google.com>

23. AppSocially
Your growth team
Contact us at
hello@appsocial.ly / 415.213.4074