Emonte's onground activation for the launch of its two life style luxury products. Upload your own case studies @ http://www.afaqs.com/news/case_studies/upload.html To request download, contact us at +91-120-4190721 or casestudies@afaqs.com Browse through more case studies @ http://www.afaqs.com/news/case_studies/index.html

1. Presents
CASE STUDY
OF
SHOW DETAILS
PEN WORLD, 18-23rd Sept 2011
Booth Size : 210 Sq Mt.
Nehru Centre ,
Mumbai
www.insta-group.com I www.insta-group.in

2. 1.About Company:
Émonte is India’s leading luxury writing Instrument Company; it presents some of the
leading and exquisite brands from across the world. Émonte derived from a French word
'Amont' meaning upstream that signifies moving ahead. Émonte brings a collection of
unique pens; manufactured using superior quality German Technology. Émonte launched
it’s home brand whilst representing the Italian brand “Visconti” at the Pen World 2011
Exhibition.
2 . Aim / Measurable objectives:
- Launch two life style luxury products targeting premium and luxury segment, the
perceived value of each brand differs in terms of its offerings and also its target groups.
- The brand positioning has to be noticeably distinct; combining the Brand Image and
Brand Action to provide a 3 Dimensional Brand experience.
3. Strategic Insights:
Translate the sum total of the In components of Exhibit
Design
Personality of an Organization
Form, Scale, Geometry
Brand positioning
Material Usage, Color
Brand image
Texture, Illumination
Core brand values
Graphic element.
Corporate vision
Core offering
To work on this Insta had to understand the brand personality of both brands in detail:
VISCONTI - High-end & Flamboyant, Richness and extreme elegance is the key to this
brand.
EMONTE - Caters premium brand to the masses – Young and energetic look and feel
needs to be highlighted in the space. Focus is the quality of product which is engineered
with style.
www.insta-group.com I www.insta-group.in

3. 4. Design Conceptualization:
Three booths were constructed in a curve form to create a grand Emonte pavilion
EMONTE VISCONTI EMONTE
This booth was used for The most high-end Italian
brand which had to grab maximum This booth was used for
product display client briefing and
attention thus placed in middle
attending to queries
- Extremely luxurious & - Straight lines, white elite
- Colorful, vibrant and young.
flamboyant. finish
- Use of curvilinear design-to
- Hosting the best in the world. - No nonsense approach,
depicts flexibility that
where function drives
adapts to the current trend. - Use of few colors & inclusion
form.
of precious metallic hues of
- Inviting and warm.
gold, silver or crystals - Minimalistic and
- Dynamic, trendy & on the classy look using
- The place will be domineering
move. fewer colors.
and immaculate with lots of
- Smart, could be hi-tech & attention to detail.
extremely interactive.
- The place will talk of status &
will give an initial feeling of
intimidating a person before
entry.
www.insta-group.com I www.insta-group.in

4. 5. Execution:
- Built up of whole pavilion took consecutive 3 days and 3 nights.
- Two teams worked on the extensive set-up with much needed detailing.
- High security of the display products was also the team’s responsibility.
www.insta-group.com I www.insta-group.in

5. 6. Client Feedback:
“Pen World Exhibition was an important event for Émonte, especially since it proved to be a
launchpad for Émonte's premium collection, besides representing Visconti. Insta's
contribution, cannot be overlooked, with the fact that it enabled Émonte's grand entry into,
what we literally can term "The Pen World"!. Apart from the tastefully done interiors for the
exhibition pavilion, we also were pleased to have a team at Insta - creatively rich and ever
enthusiastic, to support our business requirements. A special vote of thanks to Team Insta for
excellently bringing to reality what we at Émonte had envisioned”
7. Award for Best designed booth:
Emonte pavilion at Pen World 2011 won the award for best designed booth by Dr. Manohar
Joshi, making it a delightful ending for both Emonte and Insta
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6. C S S UD E
A E T IS