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10 Ways to Solve the Website Conversion Rate Dilemma

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This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This session will focus some of the most cutting-edge ways to increase your website or landing page’s conversion rate so you can advertise more effectively online.

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10 Ways to Solve the Website Conversion Rate Dilemma

  1. 1. 10 Innovative Ways to Solve the Website Conversion Rate Dilemma Evan Weber, CEO, Experience Advertising
  2. 2. 1. Retargeting/Remarketing Google Adwords Retargeting - Product Level, Category/Service Specific Facebook Retargeting - Non-Converters, Customer Retention, Upsells, Email-to-Page Like Twitter Retargeting - Non-Converters, CRM, Email-to-Follower Video Retargeting - on Facebook, Twitter, Youtube, Video Ad Networks Email Open Retargeting - targeting email blast openers
  3. 3. Retargeting Ads
  4. 4. 2. Pop-Ups Entry Pop-up - Coupon for Email, WhitePaper, eBook Slideout Widget - vCita, Book Appointment, Contact, Send Money Exit Pop-up - “Before you go…”, Robotic Live Chat, AI Window On-Site Surveys - Great for Collecting Feedback (ForeSee) Personalized Promotions - Slide-out Offers based on User Behavior
  5. 5. 3. Click-to-Call Getting Really Big Due to Smart Phones Google Offers Click-to-Call Only Campaigns Use Call Tracking Services Use In Facebook Ads with Dedicated Toll-Free #’s Have Great Salespeople Ready Don’t Outsource It - It’s Internal Sales
  6. 6. 4. PPC Search Ads and Display Ads Use Google Ad Extensions: Sitelinks, Call Out, Review Insert the Keyword In the Search Ad Title Offer a Promotion in the Ad Copy Keyword > Ad > Landing page - Continuity Click to Call - Call Tracking Software A/B Test to See Which Ads Convert Best
  7. 7. 5. Pro-Active Live Chat Adds a Human Touch Proactively Engage with Visitors Target Pages for Chats Target Users for Chats Offer Deals through Chat Be Friendly and Outgoing
  8. 8. 6. Multivariate (A/B) Testing Set-up experiments on page elements Common Elements to Test: Main Image, Submit Button, Logo, Add to Cart button, Product Photos, Button Colors, Button Copy Optimizely.com, Convert.com
  9. 9. 7. Trust and Security - Secure Site + EV - Norton’s Shopper Guarantee - BBB Online - Charities - Associations and Organizations
  10. 10. 8. Referrals and Sharing Referral Programs; Affiliate Programs Great Customer Experience = Referable Company Have Sharing and Referral Options Everywhere Reward for Referring - lowers CPA Promote Referral Program Everywhere - Boosted Posts on Facebook, Thank You Page, Website Layout, CSRs, Website
  11. 11. 9. Customer Reviews 90% of online purchasers read a review Gather them Everywhere Display them Everywhere Share Them Socially and Advertise Them Video Testimonials are Great Blogger Product Reviews, Customer Experience Reveiws
  12. 12. 10. Incentivize and Monetize Motivate Buying with Incentives Scarcity and Limited Time Promotion Upsell in the Cart Have an Offer for Your Thank You Page Have a Strategy to Increase LTV Have Great Follow-up Emails
  13. 13. Thank you for attending! Evan Weber, CEO Experience Advertising, Inc. evan@experienceadvertising.com @experienceads

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