This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Are you spending time on the right things? Learn which of your marketing you can automate and outsource and what you should spend your own time on to grow your business and make more money.

1. Automate, Outsource, and
Free Yourself to Grow
Your Business
Scott Jangro
Shareist.com
@jangro

6. Automate
Spend your time and energy
automating routine tasks
rather than doing them over
and over.

7. What to Automate
• Cookbook activities
• Complicated, technical routines
• Pay attention to the stuff you do over and over
again

8. Scheduling Posts
• Work on a posting schedule and calendar
• Post social media posts at specific times
• Post blog posts based on an editorial calendar
• Stop sharing real-time, except when it matters

9. Automation Tools
• IFTTT
• Zapier

10. Workflow Tools
• Alfred
• Keyboard Maestro

11. APIs
• Product and Coupon Data
• Networks: ShareASale, AvantLink, CJ
• Tools Providers: Prosperent, FMTC
• Linking Tools
• Skimlinks, Viglink, Prosperent

12. Outsource
You can’t do everything

13. What to Outsource
• Content Discovery and Curation
• Content Creation
• Editing
• Summaries and Recaps
• Repetitive Tasks that can not (or should not) be
automated
• Technical tasks and programming

14. Outsourcing Tips
• Use elance, oDesk, rent-a-coder, Mechanical Turk
• Outsource to inexpensive workers if you know the job better than
them, and if the work is routine.
• Spend more if you are hiring for skills that you don’t possess.
• Different countries have different types of workers. Learn who you
work best with.
• Do critical tasks like publishing until find someone you can trust
• Hire slow, fire fast. Test, Test, Test.
• ProTip: Outsource the outsourcing

15. Do
Some things you should do
yourself

16. Stuff to Do Yourself
• Epic Content
• Connecting
• Interacting
• Training
• Automating

17. Put it all Together
• Collect and Capture Ideas
• Schedule a week’s worth of social posts
• Create curated posts for your own websites
• Create a great original piece of content
• Interact with your audience
• Create a recap post/newsletter