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5 Ways to Drive More Revenue Leveraging Publisher Payouts
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5 Ways to Drive More Revenue Leveraging Publisher Payouts
1.
5 Ways to DRIVE
REVENUE Leveraging Publisher Payouts Stephen Robinson JEBCommerce
2.
Test tiered commission to incentivize publishers Commissioning Options 1
3.
Set commission payouts based
on incrementality 2 Commissioning Options
4.
Offer increased commission for
high margin products Commissioning Options 3
5.
Offer higher payouts for
New vs. Returning Customers Commissioning Options 4
6.
Free up spend
for paid placement budget Why Lower Commission? 5
7.
Data NTF RETURN COOKIE EMAIL FRAUD CHANNELS SEO SEM WINDOW TM+ BOTTOMLINE GOALS BUDGET GA SOCIAL TECH PUB TYPE VALUE
8.
1. Test tiered
commission to incentivize your publishers 2. Set commissions based on incrementality 3. Increase payout on high margin items 4. Increase payouts on new vs returning customers 5. Increased paid placement budget Takeaways
9.
Questions? THANK YOU! stephen@jebcommerce.com LinkedIn: stephenmrobinson Twitter:
@srobinson Stephen Robinson
Download now