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5 Ways to Drive More Revenue Leveraging Publisher Payouts

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by Stephen Robinson

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5 Ways to Drive More Revenue Leveraging Publisher Payouts

  1. 1. 5 Ways to DRIVE REVENUE Leveraging Publisher Payouts Stephen Robinson JEBCommerce
  2. 2. Test tiered commission to incentivize publishers Commissioning Options 1
  3. 3. Set commission payouts based on incrementality 2 Commissioning Options
  4. 4. Offer increased commission for high margin products Commissioning Options 3
  5. 5. Offer higher payouts for New vs. Returning Customers Commissioning Options 4
  6. 6. Free up spend for paid placement budget Why Lower Commission? 5
  7. 7. Data NTF RETURN COOKIE EMAIL FRAUD CHANNELS SEO SEM WINDOW TM+ BOTTOMLINE GOALS BUDGET GA SOCIAL TECH PUB TYPE VALUE
  8. 8. 1. Test tiered commission to incentivize your publishers 2. Set commissions based on incrementality 3. Increase payout on high margin items 4. Increase payouts on new vs returning customers 5. Increased paid placement budget Takeaways
  9. 9. Questions? THANK YOU! stephen@jebcommerce.com LinkedIn: stephenmrobinson Twitter: @srobinson Stephen Robinson

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