This presentation is from the Performance Marketing Summit (June 16, 2016 in Toronto). Session description: When it comes to content, gut instinct is not enough to determine success – that is where data comes in. Learn how to leverage data insights to get optimal exposure and revenue for your content.

1. IN DATA WE TRUST
PRESENTED BY OLIVER ROUP
Performance Marketing Summit
Toronto, Canada
June 16, 2016

2. Oroup@viglink.com
Oliver Roup & VigLink
• CEO & Founder of VigLink
• Started in 2009 based in San Francisco
• Elected PMA Board Member
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3. What is VigLink?
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Affiliated
Clicks
Conversion Data
Insights to Purchase
80
80Commission
Clicks
Traffic80
Publishers
80
DSP’s & DMP’s
80
CSE’s
80
DIRECT
80
Affiliate Networks Advertisers
2 Million sites

4. What we have observed…
The Deal and Promotion sites are years ahead!
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5. Oroup@viglink.com
Deal and Coupon….
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Problem: Advertisers have a love/hate relationship with them
Opportunity: Apply the sophistication of the Deal and Coupon
to content

6. Oroup@viglink.com
Your Goal…
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Maximized revenue while maintaining trust with your audience

7. Oroup@viglink.com
Old vs. New Attitude
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Old Attitude: You just need a lot of traffic
New Attitude: Need highly engaged audiences

8. Oroup@viglink.com
Collect the Data
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Views
Clicks
Conversions

9. Oroup@viglink.com
Data Learnings…
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• There is a lot of content, but only a tiny fraction yields the
majority of conversions
• It is important for Publishers find what content is resonating
with their readers for clicks, views and conversions
• Lists work best for converting purchases
• Using words like “BEST” and “WORST” drove conversion

10. Oroup@viglink.com
The numbers…
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• 52% of purchases happen on weekend in our network
• Females Sunday evening mobile/tablet purchasing is
increase rapidly
• Weekend shopping spend is 4x greater than weekdays on a
per day basis

11. Oroup@viglink.com
Key Trends
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1. Deal and Coupon sites are getting squeezed… so are
content publishers
1. Advertisers are looking for ways to improve ROI so really
looking at traffic quality and conversion

12. Oroup@viglink.com
What to do…
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Keep Competition in both attitude and in reality

13. Any questions about data, trends and insights, please reach out!
Oroup@viglink.com
www.viglink.com