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How I Increased my Affiliate Program’s Revenue by 30% in One Month

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Affiliate Summit
Affiliate Summit

by Stephanie Robbins

Marketing
1 of 17
How I Increased My Affiliate Program’s Revenue by 30% In One Month Twitter - @robbinsint and @robbinsaffiliates on Instagram by Stephanie Robbins, Robbins Interactive For Affiliate Summit West 2020
Twitter - @robbinsint and @robbinsaffiliates on Instagram Stephanie Robbins  20+ Online Marketing Experience  10+ Years Affiliate Marketing  5+ Years Influencer Marketing  Health and Wellness Niche  Focus on Influencers and Education
The 80/20 Rule Twitter - @robbinsint and @robbinsaffiliates on Instagram
Why Engage Smaller Affiliates  Increase revenue  Increase brand equity  Diversification Twitter - @robbinsint and @robbinsaffiliates on Instagram
How To Engage Your Smaller Affiliates  Marketing Campaign  Know Your Audience  Where do they communicate  How to motivate  How to engage Twitter - @robbinsint and @robbinsaffiliates on Instagram
Know Your Audience  SEO niche sites  Social media  Bloggers  Niches Twitter - @robbinsint and @robbinsaffiliates on Instagram
How do they communicate  Affiliate network  Social media  Email  Conferences  Niche support groups Twitter - @robbinsint and @robbinsaffiliates on Instagram
How to motivate  Commissions  Accessible bonuses  Recognition  Part of something “bigger”  Ongoing relationship Twitter - @robbinsint and @robbinsaffiliates on Instagram
How to engage  Affiliate resource center  Email – network and personal list  Social media Twitter - @robbinsint and @robbinsaffiliates on Instagram
The Importance of Tagging  Targeted emails  Bonuses  Reporting Twitter - @robbinsint and @robbinsaffiliates on Instagram
Affiliate Resource Center  Education  Step by Step Instructions  Campaign Asset Pages Twitter - @robbinsint and @robbinsaffiliates on Instagram
Campaign Asset Pages  Promotional and/or Product Details  Topic Ideas  Top Selling Points Brand and Product Specific  Educational Research and Studies  Social Media Sizes  Compliance reminders Twitter - @robbinsint and @robbinsaffiliates on Instagram
Get The Word Out - Email  Network targeted emails  Event triggered emails  Personal email list  Newsletter  One on One emails Twitter - @robbinsint and @robbinsaffiliates on Instagram
Get The Word Out - Social  Private Facebook Group  Promotional sneak peaks  Product and brand announcements  Articles  Polls  Education  Public social media  New client announcements  Product info  Recruitment Twitter - @robbinsint and @robbinsaffiliates on Instagram
Don’t Neglect Your Blog  New client announcements  Affiliate marketing tips  SEO recruitment Twitter - @robbinsint and @robbinsaffiliates on Instagram
Reporting  Tag/group based  Week over week  Year over year Twitter - @robbinsint and @robbinsaffiliates on Instagram
Questions Twitter - @robbinsint and @robbinsaffiliates on Instagram

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How I Increased my Affiliate Program’s Revenue by 30% in One Month

  • 1. How I Increased My Affiliate Program’s Revenue by 30% In One Month Twitter - @robbinsint and @robbinsaffiliates on Instagram by Stephanie Robbins, Robbins Interactive For Affiliate Summit West 2020
  • 2. Twitter - @robbinsint and @robbinsaffiliates on Instagram Stephanie Robbins  20+ Online Marketing Experience  10+ Years Affiliate Marketing  5+ Years Influencer Marketing  Health and Wellness Niche  Focus on Influencers and Education
  • 3. The 80/20 Rule Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 4. Why Engage Smaller Affiliates  Increase revenue  Increase brand equity  Diversification Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 5. How To Engage Your Smaller Affiliates  Marketing Campaign  Know Your Audience  Where do they communicate  How to motivate  How to engage Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 6. Know Your Audience  SEO niche sites  Social media  Bloggers  Niches Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 7. How do they communicate  Affiliate network  Social media  Email  Conferences  Niche support groups Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 8. How to motivate  Commissions  Accessible bonuses  Recognition  Part of something “bigger”  Ongoing relationship Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 9. How to engage  Affiliate resource center  Email – network and personal list  Social media Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 10. The Importance of Tagging  Targeted emails  Bonuses  Reporting Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 11. Affiliate Resource Center  Education  Step by Step Instructions  Campaign Asset Pages Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 12. Campaign Asset Pages  Promotional and/or Product Details  Topic Ideas  Top Selling Points Brand and Product Specific  Educational Research and Studies  Social Media Sizes  Compliance reminders Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 13. Get The Word Out - Email  Network targeted emails  Event triggered emails  Personal email list  Newsletter  One on One emails Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 14. Get The Word Out - Social  Private Facebook Group  Promotional sneak peaks  Product and brand announcements  Articles  Polls  Education  Public social media  New client announcements  Product info  Recruitment Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 15. Don’t Neglect Your Blog  New client announcements  Affiliate marketing tips  SEO recruitment Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 16. Reporting  Tag/group based  Week over week  Year over year Twitter - @robbinsint and @robbinsaffiliates on Instagram
  • 17. Questions Twitter - @robbinsint and @robbinsaffiliates on Instagram

Editor's Notes

  1. Don’t fight with followers Stay away from politics Don’t bash another brand or influencer
  2. Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
  3. Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
  4. Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
  5. Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
  6. Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
  7. Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
  8. Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
  9. YouTube is my favorite – best for engagement and SOE Facebook – looking for Groups or personal page or may offer to pay for a boost Instagram – Stories convert the best. Or exclusive code Pinterest – solid results but not as good as the top three Snapchat – haven’t seen great results and even less recently
  10. Smart brands focus on influencers who focus on a specific niche. Niche influencers offer a level expertise that gives credibility to the brand as well as a strong and loyal engagement.
  11. Been seeing too much lately Best interest for the brand and you Be careful of Adwords and other things that clutter up your site Regular posts Doesn’t have to be weekly but be consistent and have quality posts. Recently saw a blog that still had their Christmas post as their most recent post. Be careful of this. Email remains a top converting so we look for email collection -standard newsletter sign up –good -Free PDF – even better Be careful of too many giveaways on your blog
  12. Been seeing too much lately Best interest for the brand and you Be careful of Adwords and other things that clutter up your site Regular posts Doesn’t have to be weekly but be consistent and have quality posts. Recently saw a blog that still had their Christmas post as their most recent post. Be careful of this. Email remains a top converting so we look for email collection -standard newsletter sign up –good -Free PDF – even better Be careful of too many giveaways on your blog
  13. Been seeing too much lately Best interest for the brand and you Be careful of Adwords and other things that clutter up your site Regular posts Doesn’t have to be weekly but be consistent and have quality posts. Recently saw a blog that still had their Christmas post as their most recent post. Be careful of this. Email remains a top converting so we look for email collection -standard newsletter sign up –good -Free PDF – even better Be careful of too many giveaways on your blog
  14. Been seeing too much lately Best interest for the brand and you Be careful of Adwords and other things that clutter up your site Regular posts Doesn’t have to be weekly but be consistent and have quality posts. Recently saw a blog that still had their Christmas post as their most recent post. Be careful of this. Email remains a top converting so we look for email collection -standard newsletter sign up –good -Free PDF – even better Be careful of too many giveaways on your blog