8. Millennials (ages 23 to 38 in 2019)
• 50% Use Pinterest every month
• 59% Discovered products
• 47% Made a purchase
• Use Pinterest as much as Instagram
22. Pins
• Text in description
• Link to landing page
• Clear Images
• Vertical Images
• Clear of other Pinterest tools
23. 2:3
Character Counts
• Title: 100 characters max
• If no title, people see Pin description
• Description: 500 characters max
• Put important info in first 50-60 characters
36. Plan a Good Foundation
• Type of video? (Product Demo, Ad, Review)
• Who is it for? (Consumers, Press, Employees)
• Where will it live? (Pinterest, YouTube, Webpage, Email)
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