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HOW TO
PROTECT
AGAINST
FRAUDULENT
COUPONING
Uriel Augustin
CONNECTING
COMMERCE TO
CONTENT
TODAY'S
PRESENTATION
POINTS OF
DISCUSSION
Country Highlights in the Couponing Industry
Challenges with Couponing
Solutions to Protect against Couponing Fraud
COUNTRY HIGHLIGHTS
25%
Percentage of online shoppers are motivated to make
purchasing decision with a coupon for discounts by country.
30% 20%
FAKE CODES
● Misleading content
● Untrue discount values
● Expired codes
● Non-existent codes
ILLEGAL SEM BIDDING
● Bidding on brand keyword without
brand consent
● Uses cookie drop to steal the last
click
● Stealing from one brand to another
● Misleading with fake codes
LACK OF TRANSPARENCY
● Lack of transparency between
publishers, affiliate networks and
advertisers.
CURRENT CHALLENGES WITH COUPONING
SOLUTION 1: Check their webpage
Check SimilarWeb
Do a quick check on
their company
LinkedIn profile
Know your Publisher
CURRENT CHALLENGES WITH COUPONING
SOLUTION 1: Check their webpage
Check SimilarWeb
Do a quick check on
their company
LinkedIn profile
Know your affiliate
4
CURRENT CHALLENGES WITH COUPONING
SOLUTION 1: Check their webpage
Check SimilarWeb
Do a quick check on
their company
LinkedIn profile
Know your affiliate
SOLUTION 2: Repeat the steps from Solution 1
How transparent are
they?
Do they work in your
brand’s interest?
Vetting through the
affiliate network
What are the types of
services can they offer?
5 Are they always improving
in their technology?6
Do they have a
sub-network?
Observations
CASE STUDY (ZALORA)
OUTCOME
A steady growth of 50% monthly
Dynamic Coupon
Allows brands to talk to
customers in real time
Show them a code for
exactly what what they
are shopping for
Helps lower fraud risk
8
QUESTIONS?

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