4. FAKE CODES
● Misleading content
● Untrue discount values
● Expired codes
● Non-existent codes
ILLEGAL SEM BIDDING
● Bidding on brand keyword without
brand consent
● Uses cookie drop to steal the last
click
● Stealing from one brand to another
● Misleading with fake codes
LACK OF TRANSPARENCY
● Lack of transparency between
publishers, affiliate networks and
advertisers.
CURRENT CHALLENGES WITH COUPONING
5. SOLUTION 1: Check their webpage
Check SimilarWeb
Do a quick check on
their company
LinkedIn profile
Know your Publisher
9. SOLUTION 1: Check their webpage
Check SimilarWeb
Do a quick check on
their company
LinkedIn profile
Know your affiliate
10. SOLUTION 2: Repeat the steps from Solution 1
How transparent are
they?
Do they work in your
brand’s interest?
Vetting through the
affiliate network
What are the types of
services can they offer?
5 Are they always improving
in their technology?6
Do they have a
sub-network?