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Using Social Media For Commodity Affiliate Programs

Affiliate programs are a commodity biz: you compete based on SEO or page design. We'll explore other ways to approach your business, including how to use social networks to gain the upper hand.

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Using Social Media For Commodity Affiliate Programs

  1. 1. Using Social Media with Affiliate Programs Dave Taylor, Principal, Intuitive Systems, LLC http://www. DaveTaylorOnline .com/ (c) 2009 by Intuitive Systems, LLC
  2. 2. The challenge… <ul><li>Affiliate Marketing is a Commodity Business </li></ul>(c) 2009 by Intuitive Systems, LLC
  3. 3. It all comes down to placement… (c) 2009 by Intuitive Systems, LLC
  4. 4. Or Is It About Design <ul><li>Are you more likely to buy from an attractive Web site than an ugly one? </li></ul><ul><li>Really? </li></ul>(c) 2009 by Intuitive Systems, LLC
  5. 5. So how do you differentiate? (c) 2009 by Intuitive Systems, LLC
  6. 6. Why do people decide to buy? <ul><li>“ People rationalize buying decisions based on facts, but they make buying decisions based on feelings .” Bryan Eisenberg, ClickZ News </li></ul>Source: blogs. psychology today.com (c) 2009 by Intuitive Systems, LLC
  7. 7. Influential sites can charge more <ul><li>Price elasticity is the extent to which sales drop as prices increase </li></ul><ul><li>If people buy based on emotion, make ‘em love you and they’ll pay a higher price. </li></ul>(c) 2009 by Intuitive Systems, LLC
  8. 8. Ergo, you need… <ul><li>Authority </li></ul><ul><li>Credibility </li></ul><ul><li>Trustworthiness </li></ul><ul><li>But how do you get it? </li></ul>(c) 2009 by Intuitive Systems, LLC
  9. 9. Become an influence leader (c) 2009 by Intuitive Systems, LLC
  10. 10. Are You An Influencer Already? <ul><li>Which one are you: </li></ul><ul><ul><li>Connector </li></ul></ul><ul><ul><ul><li>sociable personalities who bring people together </li></ul></ul></ul><ul><ul><li>Maven </li></ul></ul><ul><ul><ul><li>like to pass along knowledge </li></ul></ul></ul><ul><ul><li>Salesman </li></ul></ul><ul><ul><ul><li>adept at persuading the unenlightened </li></ul></ul></ul><ul><ul><li>Dullard </li></ul></ul><ul><ul><ul><li>No comment  </li></ul></ul></ul>(c) 2009 by Intuitive Systems, LLC
  11. 11. What is Social Media? <ul><li>Just about any site that involves social interaction… </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>Don’t forget blogs and podcasts! (c) 2009 by Intuitive Systems, LLC
  12. 12. What networks to utilize? <ul><li>Socialize where your customers are </li></ul><ul><li>That’s the secret. </li></ul><ul><li>Really. </li></ul>(c) 2009 by Intuitive Systems, LLC
  13. 13. Find your customers online <ul><li>You need to identify your potential customer base by </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Socio-economic status </li></ul></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Race </li></ul></ul><ul><ul><li>Religion </li></ul></ul><ul><li>Maybe it’s time to survey your customers? </li></ul>(c) 2009 by Intuitive Systems, LLC
  14. 14. Popular Social Networking Sites (c) 2009 by Intuitive Systems, LLC
  15. 15. By Number of Members Source: http://blog.nielsen.com/nielsenwire/online_mobile/leading-social-networking-sites-still-growing/ (c) 2009 by Intuitive Systems, LLC
  16. 16. What are Up and Coming? (c) 2009 by Intuitive Systems, LLC
  17. 17. Geographic Differences: Digg Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/ (c) 2009 by Intuitive Systems, LLC
  18. 18. Geographic Differences: Flickr (c) 2009 by Intuitive Systems, LLC
  19. 19. Geographic Differences: Indianpad (c) 2009 by Intuitive Systems, LLC
  20. 20. Geographic Differences: LiveJournal (c) 2009 by Intuitive Systems, LLC
  21. 21. Geographic Differences: Orkut (c) 2009 by Intuitive Systems, LLC
  22. 22. Geographic Differences: YouTube (c) 2009 by Intuitive Systems, LLC
  23. 23. Geographic Differences: Facebook (c) 2009 by Intuitive Systems, LLC
  24. 24. Facebook Demographics? Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/ (c) 2009 by Intuitive Systems, LLC
  25. 25. Exemplary Target Market: Children Primary data source: Businessweek.com (c) 2009 by Intuitive Systems, LLC
  26. 26. The Goal of Your Efforts <ul><li>Gain Influence by Becoming a Leader </li></ul><ul><li>“A good leader inspires others with confidence in him; a great leader inspires them with confidence in themselves” </li></ul>(c) 2009 by Intuitive Systems, LLC
  27. 27. Is there a Formula for Influence? <ul><li>The six principles of ethical persuasion </li></ul><ul><ul><li>Reciprocity, </li></ul></ul><ul><ul><li>Scarcity, </li></ul></ul><ul><ul><li>Liking, </li></ul></ul><ul><ul><li>Authority, </li></ul></ul><ul><ul><li>Social proof, </li></ul></ul><ul><ul><li>Commitment/consistency. </li></ul></ul>(c) 2009 by Intuitive Systems, LLC
  28. 28. What can you accomplish? <ul><li>Ghastly: </li></ul><ul><ul><li>distribute press releases </li></ul></ul><ul><li>Boring but Useful: </li></ul><ul><ul><li>customer service </li></ul></ul><ul><li>Interesting: </li></ul><ul><ul><li>market research </li></ul></ul><ul><li>Cool: </li></ul><ul><ul><li>customer engagement </li></ul></ul>(c) 2009 by Intuitive Systems, LLC
  29. 29. Benefits of Social Media Marketing (c) 2009 by Intuitive Systems, LLC
  30. 30. How to Engage <ul><li>Have a genuine presence ! </li></ul><ul><li>Pay attention to your customers </li></ul><ul><li>Have fun?  </li></ul>(c) 2009 by Intuitive Systems, LLC
  31. 31. Example: Twitter (c) 2009 by Intuitive Systems, LLC
  32. 32. Example: Blogger Giveaway Source: http://www.gearlive.com/ (c) 2009 by Intuitive Systems, LLC
  33. 33. 31 Days of the Dragon Campaign <ul><li>Nine months after launch, no sales of $5000 laptop </li></ul><ul><li>Gave 31 laptops away, one per site, to top 31 tech sites </li></ul><ul><li>Results: </li></ul><ul><ul><li>380,000 inbound links to the 31 sites discussing the contest </li></ul></ul><ul><ul><li>Combined, bloggers received over 25,000 contest entries </li></ul></ul><ul><ul><li>Bloggers saw 150% increase in traffic (on average) </li></ul></ul><ul><ul><li>Net sales increase in HP laptop? 85% </li></ul></ul><ul><li>Sufficiently successful that they did it again Dec 2008: The “HP Magic” campaign </li></ul>See: http://www.31daysofthedragon.com/ (c) 2009 by Intuitive Systems, LLC
  34. 34. Example: YouTube Videos <ul><li>Blendtec Inc. </li></ul><ul><li>Results: </li></ul><ul><ul><li>Viral Videos </li></ul></ul><ul><ul><li>YouTube Channel </li></ul></ul><ul><ul><ul><li>Subscribers: 153,833 </li></ul></ul></ul><ul><ul><ul><li>Channel Views: 2,964,042 </li></ul></ul></ul><ul><ul><li>Sales increase: 700% </li></ul></ul>See: http://www.blendtec.com (c) 2009 by Intuitive Systems, LLC
  35. 35. Example: MySpace <ul><li>Island Bicycle Co., Galveston, TX </li></ul><ul><li>MySpace search revealed 22,000 users lived within 10 miles of the store… </li></ul><ul><li>Result: 2-3 people/week buy bikes at the store, having heard about them on MySpace. </li></ul>(c) 2009 by Intuitive Systems, LLC
  36. 36. Example: Facebook <ul><li>Launched in May 2007 </li></ul><ul><li>Have $2.5m in sales </li></ul><ul><li>7-10% of sales directly attributed to Facebook </li></ul><ul><li>“ designed to reinforce company values and connect with customers on a more personal level” </li></ul>(c) 2009 by Intuitive Systems, LLC
  37. 37. Example: Flickr <ul><li>Acme Photo Scottsdale Arizona </li></ul><ul><li>41% of his pro photographic business comes from Flickr </li></ul>Source: http://www.flickr.com/photos/acmephoto/ (c) 2009 by Intuitive Systems, LLC
  38. 38. Heck, you can Tweet aff links (c) 2009 by Intuitive Systems, LLC
  39. 39. Thanks! <ul><li>Dave Taylor </li></ul><ul><li>Intuitive Systems, LLC </li></ul><ul><li>www.intuitive.com </li></ul><ul><li>www. DaveTaylorOnline .com </li></ul>(c) 2009 by Intuitive Systems, LLC

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