This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: Merchants often operate costly programs full of fraud and off-brand promotion that fail to capitalize on new opportunities in mobile and attribution. Learn how to take your program to the next level.

1. CONFIDENTIAL FOR CLIENT
ROBERT GLAZER | 1.11.16
FOUNDER & MANAGING DIRECTOR
WHY YOUR AFFILIATE PROGRAM
IS BECOMING OBSOLETE
& HOW TO FIX IT!

2. @accelerationpar #ASW16
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ROBERT GLAZER
Founder & Managing Director
Acceleration Partners
rglazer@accelerationpartners.com
@robert_glazer
www.accelerationpartners.com

3. @accelerationpar #ASW16
YOUR AFFILIATE PROGRAM IS
CONCENTRATED
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$ $ $ $ $
$ $ $ $
$

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DIVERSIFY YOUR AFFILIATES
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COUPON & DEAL
• Primary focus are coupons and deals for their audience
(RetailMeNot and Coupons.com)
LOYALTY and REWARD
• Collect an audience base by offering a unique reward or loyalty
incentive (ebates)
CONTENT
• Focus on quality content (mommy blogs and product review
sites)
NETWORK
• Network of sub-affiliates (FlexOffers.com and rewardStyle)
STOREFRONTS & NON-TRADITIONAL
• Schools, nonprofits, and other groups promote to their networks

5. @accelerationpar #ASW16
YOUR AFFILIATE PROGRAM IS UNDER RESOURCED
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MISALIGNED INCENTIVES JUNIOR STAFF LEADS
ENGAGEMENTS
BLOCKING & TACKLING
STATUS QUO QUANTITY MANAGEMENT

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EFFECTIVE AFFILIATE PROGRAM
MANAGEMENT
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STRATEGIC & INSIGHTFUL SENIOR TALENT LEADS
ENGAGEMENTS
DIVES DEEP TO LEARN
YOUR BUSINESS
ADAPTS BEST PRACTICES
TO NEW MARKETS
CAN EXECUTE ACROSS
CHANNELS
DEEP ANALYTICS

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YOU ARE STILL USING LAST CLICK
ATTRIBUTION
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MOVE TOWARDS A MULTI-TOUCH ATTRIBUTION
MODEL
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LEAP
FROG
BLOGGER COUPON
S
11/27
10:07
11/27
11:28
11/27
11:29
Paid Commission
Transaction
Affiliate Click
$
LATE
ENTRANCE
COUPON
11/27
11:28
11/27
11:29
COUPONS COUPON
Paid Commission
Transactio
n
Reduced Commission
Affiliate Click
$

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THERE’S NO MARKETING IN YOUR AFFILIATE
PROGRAM
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DEVELOP REAL CAMPAIGNS
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YOU ARE NOT TRACKING MOBILE OR APPS
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12. @accelerationpar #ASW16
PAY UP & THINK ABOUT THE LONG TERM
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“
If I test a program and it’s not
tracking mobile, I drop them right
away.
AFFILIATE, AFFILIATE SUMMIT EAST

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ENCOURAGING USERS TO LEAVE YOUR SITE
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KEEP CUSTOMERS ON YOUR SITE
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15. @accelerationpar #ASW16
YOU AREN’T CONNECTING ONLINE & OFFLINE
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16. @accelerationpar #ASW16
DRIVE IN-STORE SALES
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17. @accelerationpar #ASW16Boston
617.963.083
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New York
646.664.103
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San
Francisco
415.523.039
Chicago
312.973.386
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THANK YOU
ROBERT GLAZER
Founder & Managing Director
rglazer@accelerationpartners.co
m
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