SlideShare a Scribd company logo
1 of 56
Download to read offline
trend analysis
as the first step of the
design process
aga szóstek(at)gmail.com
where do the trends come from?
-  observation of new technologies (military!)
-  observation of industrial developments: transportation,
electronics, sports, home equipment, food industry, etc.
-  research regarding social and consumer behaviours
(lifestyles, demographics, politics, economics,
environment)
-  analysis of the public space such as bus stops, airports,
cafes, etc.
Zuzanna Skalska – trend watcher
aging of our societies influences
the health system
medical care moves away
from the hospitals to homes
visible change
in the health insurance policies
and also bedroom furniture standards
the current „medical”furniture
used to support elderly at home
is ugly and inconvenient
furniture producers change
the shape and functionality
of bedroom equipment
trend analysis is a method
to find information in
order to discover patterns
trend
scanning
trend scouting
trend
verification
opportunity
mapping
indirect observation
of consumer lifestyle
aspirations
research analysis
verification of
existing trends
direct observation
of consumer lifestyle
in context
substantiation
of trends
and lifestyle issues
in context
direct contact
with consumers
in context
eliciting lifestyle
aspirations for
today, tomorrow
and dreams
decoding of issues
and opportunities
identifying winning
design characteristics
generating multiple
concept directions
microtrend
half-a-portion:
9cm pizza in Pizza Hut
miditrend downsizing
maxitrend simple life
macrotrend deconsumption
macro- and microtrends
microtrend Farm to fork
miditrend ecological eating
maxitrend eco friendliness
macrotrend ecological lifestyle
influence
macro- and microtrends
macrotrends
based on:
“Creative Man: The Future Consumer,
Employee and Citizen”przygotowanym
przez
The Copenhagen Institute for Futures
Studies
1890 - 1990 1990 - 2000 2000 +
society industrial dream creative
1890 - 1990 1990 - 2000 2000 +
society industrial dream creative
organization hierarchy company values network
1890 - 1990 1990 - 2000 2000 +
society industrial dream creative
organization hierarchy company values network
motivation material needs,
comfort and
security
social needs and
dreams
self-
development,
values and
challenges
1890 - 1990 1990 - 2000 2000 +
society industrial dream creative
organization hierarchy company values network
motivation material needs,
comfort and
security
social needs and
dreams
self-
development,
values and
challenges
workspace good quality
physical working
space
a place enabling
interesting social
contacts
a place providing
possibilities for
being creative
1890 - 1990 1990 - 2000 2000 +
society industrial dream creative
organization hierarchy company values network
motivation material needs,
comfort and
security
social needs and
dreams
self-
development,
values and
challenges
workspace good quality
physical working
space
a place enabling
interesting social
contacts
a place providing
possibilities for
being creative
employee manageable loyal innovative
the main consequences of
the upcoming changes are:
-  the end of
the abundance era
-  integration of
the producer and the consumer
into a prosument
microtrends
POP-UP CULTURE
catch me before I disapear!
Zalando	
  Pop-­‐Up	
  Store	
  
SHOWROOMING
viewing offline buying online
Trend analysis
over 30% of
people worldwide
admit to showrooming
21% uses a mobile
phone to do so
SELF GIFTING
a gift to myslef
Trend analysis
SOCIAL SHOPPING
buying together
Trend analysis
MIY„MAKE IT YOURSELF”
I can do it myslef
Trend analysis
SIMPLEXITY
complex simple prducts
Trend analysis
trend mapping
Trend analysis
Trend analysis
Trend analysis
how about technological trends?
„There is solid data from national research council saying that
every new idea by the time it reaches maturity takes about 20
years. Every technology of today has been most likely first built 10
to 20 years earlier. And tell me that it’s fast moving…”
Bill Buxton
It took a mouse 30 years
from the moment it was built in 1965
to the moment it became ubiquitous in 1995
	
  
one of the first
calculator watches
by Citizen (1979)
	
  
Trend analysis
Kinect was first built in 1999
at Microsoft research labs
before it became a commercial success in 2009
iPronto (2001)
a commercialized attempt by Philips
to build a tablet
Trend analysis
ubiquity
is not the problem,
transparency is
technology push – because it is possible
focus on the product
and the need behind it
rather than technology
just a shoe
something quite bigger than
just a shoe
Trend analysis
Trend analysis
Trend analysis
Trend analysis
“The true voyage of discovery
is not to go to new places
but to have other eyes.”
Marcel Proust
Trend analysis
Trend analysis
“The future is already here
it’s just not very evenly distributed.”
William Gibson
Trend analysis
references
Creative Man: The Future Consumer, Employee and Citizen - The
Copenhagen Institute for Futures Studies - www.isn.ethz.ch/
Digital-Library/Publications/Detail/?ots591=0c54e3b3-1e9c-
be1e-2c24-a6a8c7060233&lng=en&id=56090
“Teczka Trendów 2014”– 4P Research Mix www.4prm.com/trendy/
teczka_trendow.html
What’s next - www.nowandnext.com
360 Inspiration Blog - www.360inspiration.nl
Trendwatching - trendwatching.com/x/wp-content/uploads/
2014/06/2014-07-INNOVATION-CELEBRATION.pdf
IDEO - www.ideo.com/images/uploads/news/pdfs/
Empathy_on_the_Edge.pdf

More Related Content

What's hot

The type of fashion and trends
The type of fashion and trendsThe type of fashion and trends
The type of fashion and trendssuniltalekar1
 
Everon Clarke - Basics of fashion new one
Everon Clarke - Basics of fashion new one  Everon Clarke - Basics of fashion new one
Everon Clarke - Basics of fashion new one Everon Clarke
 
Fashion design process
Fashion design processFashion design process
Fashion design processsuniltalekar1
 
Mega Trends Presentation
Mega Trends PresentationMega Trends Presentation
Mega Trends Presentationmeghakhemka
 
Fundamentals of fashion
Fundamentals of fashionFundamentals of fashion
Fundamentals of fashionBertha Klepach
 
Fashionterminology
FashionterminologyFashionterminology
FashionterminologyTUSHAR IQBAL
 
Social Media Strategy: Nike, Adidas, Puma
Social Media Strategy: Nike, Adidas, PumaSocial Media Strategy: Nike, Adidas, Puma
Social Media Strategy: Nike, Adidas, PumaAlexandra Dragic
 
Fashion in Social Media
Fashion in Social MediaFashion in Social Media
Fashion in Social MediaJulio Campos
 
Unit i (1) introduction of fashion terms
Unit i (1) introduction of fashion termsUnit i (1) introduction of fashion terms
Unit i (1) introduction of fashion termszainabshafi4
 
Cashgate Scandal Malawi:Introduction On Fashion And Designing Concepts In Fas...
Cashgate Scandal Malawi:Introduction On Fashion And Designing Concepts In Fas...Cashgate Scandal Malawi:Introduction On Fashion And Designing Concepts In Fas...
Cashgate Scandal Malawi:Introduction On Fashion And Designing Concepts In Fas...Joseph Jacob Esther
 
What's Digital about Fashion Design?
What's Digital about Fashion Design?What's Digital about Fashion Design?
What's Digital about Fashion Design?AAM_Associates
 
Fashion Industry and Social Media
Fashion Industry and Social MediaFashion Industry and Social Media
Fashion Industry and Social MediaAdventIT
 

What's hot (20)

The type of fashion and trends
The type of fashion and trendsThe type of fashion and trends
The type of fashion and trends
 
Style Fashion Fad
Style Fashion FadStyle Fashion Fad
Style Fashion Fad
 
Everon Clarke - Basics of fashion new one
Everon Clarke - Basics of fashion new one  Everon Clarke - Basics of fashion new one
Everon Clarke - Basics of fashion new one
 
Fashion design process
Fashion design processFashion design process
Fashion design process
 
Mega Trends Presentation
Mega Trends PresentationMega Trends Presentation
Mega Trends Presentation
 
Fundamentals of fashion
Fundamentals of fashionFundamentals of fashion
Fundamentals of fashion
 
The beauty of fashion.ppt
The beauty of fashion.pptThe beauty of fashion.ppt
The beauty of fashion.ppt
 
Fashionterminology
FashionterminologyFashionterminology
Fashionterminology
 
FASHION
FASHIONFASHION
FASHION
 
Fashion cycle
Fashion cycleFashion cycle
Fashion cycle
 
Social Media Strategy: Nike, Adidas, Puma
Social Media Strategy: Nike, Adidas, PumaSocial Media Strategy: Nike, Adidas, Puma
Social Media Strategy: Nike, Adidas, Puma
 
Fashion in Social Media
Fashion in Social MediaFashion in Social Media
Fashion in Social Media
 
Unit i (1) introduction of fashion terms
Unit i (1) introduction of fashion termsUnit i (1) introduction of fashion terms
Unit i (1) introduction of fashion terms
 
Fashion subcultures
Fashion subculturesFashion subcultures
Fashion subcultures
 
Cashgate Scandal Malawi:Introduction On Fashion And Designing Concepts In Fas...
Cashgate Scandal Malawi:Introduction On Fashion And Designing Concepts In Fas...Cashgate Scandal Malawi:Introduction On Fashion And Designing Concepts In Fas...
Cashgate Scandal Malawi:Introduction On Fashion And Designing Concepts In Fas...
 
The fashion cycle
The fashion cycleThe fashion cycle
The fashion cycle
 
What's Digital about Fashion Design?
What's Digital about Fashion Design?What's Digital about Fashion Design?
What's Digital about Fashion Design?
 
Fashion Industry and Social Media
Fashion Industry and Social MediaFashion Industry and Social Media
Fashion Industry and Social Media
 
Fashion brands
Fashion brandsFashion brands
Fashion brands
 
Fashion theories
Fashion theoriesFashion theories
Fashion theories
 

Similar to Trend analysis

Cities of the future cristina marcos ie admission
Cities of the future  cristina marcos   ie admissionCities of the future  cristina marcos   ie admission
Cities of the future cristina marcos ie admission051093
 
2007 presentation to the exec board of a high street bank - the workplace of...
2007 presentation to the exec board of a high street bank -  the workplace of...2007 presentation to the exec board of a high street bank -  the workplace of...
2007 presentation to the exec board of a high street bank - the workplace of...Jerry Fishenden
 
Reality Check . Can we predict anything about the future?
Reality Check . Can we predict anything about the future?Reality Check . Can we predict anything about the future?
Reality Check . Can we predict anything about the future?Buddha Jeans Company
 
Engineering Social Justice Presentation
Engineering Social Justice PresentationEngineering Social Justice Presentation
Engineering Social Justice PresentationNasser Saleh PhD P.Eng
 
Culture of Digital Era as an Emerging Culture in Society due to Technology
Culture of Digital Era as an Emerging Culture in Society due to TechnologyCulture of Digital Era as an Emerging Culture in Society due to Technology
Culture of Digital Era as an Emerging Culture in Society due to Technologyjournal ijrtem
 
Digital consumer: trends and challenges
Digital consumer: trends and challengesDigital consumer: trends and challenges
Digital consumer: trends and challengesJolanta Tkaczyk Ph.D.
 
Revisiting the affordances and consequences of digital interconnectedness and...
Revisiting the affordances and consequences of digital interconnectedness and...Revisiting the affordances and consequences of digital interconnectedness and...
Revisiting the affordances and consequences of digital interconnectedness and...Sue Beckingham
 
Report 2 empathic things – intimate technology - from wearables to biohackin...
Report 2  empathic things – intimate technology - from wearables to biohackin...Report 2  empathic things – intimate technology - from wearables to biohackin...
Report 2 empathic things – intimate technology - from wearables to biohackin...Rick Bouter
 
Digital Trails Dave King 1 5 10 Part 1 D3
Digital Trails   Dave King   1 5 10   Part 1 D3Digital Trails   Dave King   1 5 10   Part 1 D3
Digital Trails Dave King 1 5 10 Part 1 D3Dave King
 
Digital Communication within Crossmedia (2006)
Digital Communication within Crossmedia (2006)Digital Communication within Crossmedia (2006)
Digital Communication within Crossmedia (2006)marxerevolution
 
The Art and Science of Futures Studies
The Art and Science of Futures Studies The Art and Science of Futures Studies
The Art and Science of Futures Studies Victor Motti
 
Future Outlook on Urban Competitiveness
Future Outlook on Urban CompetitivenessFuture Outlook on Urban Competitiveness
Future Outlook on Urban CompetitivenessWendy Schultz
 

Similar to Trend analysis (20)

Cities of the future cristina marcos ie admission
Cities of the future  cristina marcos   ie admissionCities of the future  cristina marcos   ie admission
Cities of the future cristina marcos ie admission
 
2007 presentation to the exec board of a high street bank - the workplace of...
2007 presentation to the exec board of a high street bank -  the workplace of...2007 presentation to the exec board of a high street bank -  the workplace of...
2007 presentation to the exec board of a high street bank - the workplace of...
 
J Social Interaction
J  Social InteractionJ  Social Interaction
J Social Interaction
 
Assignment 2 Digital Revolution
Assignment 2 Digital RevolutionAssignment 2 Digital Revolution
Assignment 2 Digital Revolution
 
Quarterly insights 2016 q3
Quarterly insights 2016 q3Quarterly insights 2016 q3
Quarterly insights 2016 q3
 
Quarterly insights 2016 q3
Quarterly insights 2016 q3Quarterly insights 2016 q3
Quarterly insights 2016 q3
 
Reality Check . Can we predict anything about the future?
Reality Check . Can we predict anything about the future?Reality Check . Can we predict anything about the future?
Reality Check . Can we predict anything about the future?
 
Engineering Social Justice Presentation
Engineering Social Justice PresentationEngineering Social Justice Presentation
Engineering Social Justice Presentation
 
Culture of Digital Era as an Emerging Culture in Society due to Technology
Culture of Digital Era as an Emerging Culture in Society due to TechnologyCulture of Digital Era as an Emerging Culture in Society due to Technology
Culture of Digital Era as an Emerging Culture in Society due to Technology
 
Digital consumer: trends and challenges
Digital consumer: trends and challengesDigital consumer: trends and challenges
Digital consumer: trends and challenges
 
Chapter16
Chapter16Chapter16
Chapter16
 
Revisiting the affordances and consequences of digital interconnectedness and...
Revisiting the affordances and consequences of digital interconnectedness and...Revisiting the affordances and consequences of digital interconnectedness and...
Revisiting the affordances and consequences of digital interconnectedness and...
 
Report 2 empathic things – intimate technology - from wearables to biohackin...
Report 2  empathic things – intimate technology - from wearables to biohackin...Report 2  empathic things – intimate technology - from wearables to biohackin...
Report 2 empathic things – intimate technology - from wearables to biohackin...
 
Solaris 29 03_2015_v1
Solaris 29 03_2015_v1Solaris 29 03_2015_v1
Solaris 29 03_2015_v1
 
Generation z
Generation zGeneration z
Generation z
 
Digital Trails Dave King 1 5 10 Part 1 D3
Digital Trails   Dave King   1 5 10   Part 1 D3Digital Trails   Dave King   1 5 10   Part 1 D3
Digital Trails Dave King 1 5 10 Part 1 D3
 
Digital Communication within Crossmedia (2006)
Digital Communication within Crossmedia (2006)Digital Communication within Crossmedia (2006)
Digital Communication within Crossmedia (2006)
 
Essay On Technology And Society
Essay On Technology And SocietyEssay On Technology And Society
Essay On Technology And Society
 
The Art and Science of Futures Studies
The Art and Science of Futures Studies The Art and Science of Futures Studies
The Art and Science of Futures Studies
 
Future Outlook on Urban Competitiveness
Future Outlook on Urban CompetitivenessFuture Outlook on Urban Competitiveness
Future Outlook on Urban Competitiveness
 

More from Agnieszka Szóstek

If you don't know where you want to go it doesn't matter which road you take
If you don't know where you want to go it doesn't matter which road you takeIf you don't know where you want to go it doesn't matter which road you take
If you don't know where you want to go it doesn't matter which road you takeAgnieszka Szóstek
 
Designers and the Experience Economy
Designers and the Experience EconomyDesigners and the Experience Economy
Designers and the Experience EconomyAgnieszka Szóstek
 
Map of design research, czyli o badaniach które badaniami nie są, ale jednak ...
Map of design research, czyli o badaniach które badaniami nie są, ale jednak ...Map of design research, czyli o badaniach które badaniami nie są, ale jednak ...
Map of design research, czyli o badaniach które badaniami nie są, ale jednak ...Agnieszka Szóstek
 
Ognisty romans czy małżeństwo z rozsądku? – czy skala NPS faktycznie odzwierc...
Ognisty romans czy małżeństwo z rozsądku? – czy skala NPS faktycznie odzwierc...Ognisty romans czy małżeństwo z rozsądku? – czy skala NPS faktycznie odzwierc...
Ognisty romans czy małżeństwo z rozsądku? – czy skala NPS faktycznie odzwierc...Agnieszka Szóstek
 
Klienci jako najwdzięczniejsze źródło zmiany w biznesie
Klienci jako najwdzięczniejsze źródło zmiany w biznesieKlienci jako najwdzięczniejsze źródło zmiany w biznesie
Klienci jako najwdzięczniejsze źródło zmiany w biznesieAgnieszka Szóstek
 
25 przykładów na to, że da się robić dobre Customer Experience w Polsce
25 przykładów na to, że da się robić dobre Customer Experience w Polsce25 przykładów na to, że da się robić dobre Customer Experience w Polsce
25 przykładów na to, że da się robić dobre Customer Experience w PolsceAgnieszka Szóstek
 
Design w polityce publicznej czyli jak skutecznie wdrożyć innowację.
Design w polityce publicznej czyli jak skutecznie wdrożyć innowację.Design w polityce publicznej czyli jak skutecznie wdrożyć innowację.
Design w polityce publicznej czyli jak skutecznie wdrożyć innowację.Agnieszka Szóstek
 
Inspirations from Engaging Information and Warning Boards found in New Zealan...
Inspirations from Engaging Information and Warning Boards found in New Zealan...Inspirations from Engaging Information and Warning Boards found in New Zealan...
Inspirations from Engaging Information and Warning Boards found in New Zealan...Agnieszka Szóstek
 
Qualitiative data analysis: data triangulation
Qualitiative data analysis: data triangulationQualitiative data analysis: data triangulation
Qualitiative data analysis: data triangulationAgnieszka Szóstek
 
Qualitative data analysis: many approaches to understand user insights
Qualitative data analysis: many approaches to understand user insightsQualitative data analysis: many approaches to understand user insights
Qualitative data analysis: many approaches to understand user insightsAgnieszka Szóstek
 
User research - different approaches and methods
User research  - different approaches and methodsUser research  - different approaches and methods
User research - different approaches and methodsAgnieszka Szóstek
 
User Research: trying to answer the why and how questions
User Research: trying to answer the why and how questionsUser Research: trying to answer the why and how questions
User Research: trying to answer the why and how questionsAgnieszka Szóstek
 
History and future of Human Computer Interaction (HCI) and Interaction Design
History and future of Human Computer Interaction (HCI) and Interaction DesignHistory and future of Human Computer Interaction (HCI) and Interaction Design
History and future of Human Computer Interaction (HCI) and Interaction DesignAgnieszka Szóstek
 
Sex or marriage: growing UXinto an organization
Sex or marriage: growing UXinto an organizationSex or marriage: growing UXinto an organization
Sex or marriage: growing UXinto an organizationAgnieszka Szóstek
 
little things that matter. using cultural probing to design a new invoice for...
little things that matter. using cultural probing to design a new invoice for...little things that matter. using cultural probing to design a new invoice for...
little things that matter. using cultural probing to design a new invoice for...Agnieszka Szóstek
 

More from Agnieszka Szóstek (20)

If you don't know where you want to go it doesn't matter which road you take
If you don't know where you want to go it doesn't matter which road you takeIf you don't know where you want to go it doesn't matter which road you take
If you don't know where you want to go it doesn't matter which road you take
 
Future ready!
Future ready!Future ready!
Future ready!
 
Designers and the Experience Economy
Designers and the Experience EconomyDesigners and the Experience Economy
Designers and the Experience Economy
 
Map of design research, czyli o badaniach które badaniami nie są, ale jednak ...
Map of design research, czyli o badaniach które badaniami nie są, ale jednak ...Map of design research, czyli o badaniach które badaniami nie są, ale jednak ...
Map of design research, czyli o badaniach które badaniami nie są, ale jednak ...
 
Ognisty romans czy małżeństwo z rozsądku? – czy skala NPS faktycznie odzwierc...
Ognisty romans czy małżeństwo z rozsądku? – czy skala NPS faktycznie odzwierc...Ognisty romans czy małżeństwo z rozsądku? – czy skala NPS faktycznie odzwierc...
Ognisty romans czy małżeństwo z rozsądku? – czy skala NPS faktycznie odzwierc...
 
The magic of timeboxing
The magic of timeboxingThe magic of timeboxing
The magic of timeboxing
 
Klienci jako najwdzięczniejsze źródło zmiany w biznesie
Klienci jako najwdzięczniejsze źródło zmiany w biznesieKlienci jako najwdzięczniejsze źródło zmiany w biznesie
Klienci jako najwdzięczniejsze źródło zmiany w biznesie
 
Nowe modele edukacji wyższej
Nowe modele edukacji wyższejNowe modele edukacji wyższej
Nowe modele edukacji wyższej
 
Designing experiences
Designing experiencesDesigning experiences
Designing experiences
 
25 przykładów na to, że da się robić dobre Customer Experience w Polsce
25 przykładów na to, że da się robić dobre Customer Experience w Polsce25 przykładów na to, że da się robić dobre Customer Experience w Polsce
25 przykładów na to, że da się robić dobre Customer Experience w Polsce
 
Design w polityce publicznej czyli jak skutecznie wdrożyć innowację.
Design w polityce publicznej czyli jak skutecznie wdrożyć innowację.Design w polityce publicznej czyli jak skutecznie wdrożyć innowację.
Design w polityce publicznej czyli jak skutecznie wdrożyć innowację.
 
Inspirations from Engaging Information and Warning Boards found in New Zealan...
Inspirations from Engaging Information and Warning Boards found in New Zealan...Inspirations from Engaging Information and Warning Boards found in New Zealan...
Inspirations from Engaging Information and Warning Boards found in New Zealan...
 
Qualitiative data analysis: data triangulation
Qualitiative data analysis: data triangulationQualitiative data analysis: data triangulation
Qualitiative data analysis: data triangulation
 
Qualitative data analysis: many approaches to understand user insights
Qualitative data analysis: many approaches to understand user insightsQualitative data analysis: many approaches to understand user insights
Qualitative data analysis: many approaches to understand user insights
 
User research - different approaches and methods
User research  - different approaches and methodsUser research  - different approaches and methods
User research - different approaches and methods
 
User Research: trying to answer the why and how questions
User Research: trying to answer the why and how questionsUser Research: trying to answer the why and how questions
User Research: trying to answer the why and how questions
 
Context mapping
Context mappingContext mapping
Context mapping
 
History and future of Human Computer Interaction (HCI) and Interaction Design
History and future of Human Computer Interaction (HCI) and Interaction DesignHistory and future of Human Computer Interaction (HCI) and Interaction Design
History and future of Human Computer Interaction (HCI) and Interaction Design
 
Sex or marriage: growing UXinto an organization
Sex or marriage: growing UXinto an organizationSex or marriage: growing UXinto an organization
Sex or marriage: growing UXinto an organization
 
little things that matter. using cultural probing to design a new invoice for...
little things that matter. using cultural probing to design a new invoice for...little things that matter. using cultural probing to design a new invoice for...
little things that matter. using cultural probing to design a new invoice for...
 

Recently uploaded

Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 

Recently uploaded (19)

Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 

Trend analysis

  • 1. trend analysis as the first step of the design process aga szóstek(at)gmail.com
  • 2. where do the trends come from? -  observation of new technologies (military!) -  observation of industrial developments: transportation, electronics, sports, home equipment, food industry, etc. -  research regarding social and consumer behaviours (lifestyles, demographics, politics, economics, environment) -  analysis of the public space such as bus stops, airports, cafes, etc. Zuzanna Skalska – trend watcher
  • 3. aging of our societies influences the health system medical care moves away from the hospitals to homes visible change in the health insurance policies and also bedroom furniture standards the current „medical”furniture used to support elderly at home is ugly and inconvenient furniture producers change the shape and functionality of bedroom equipment
  • 4. trend analysis is a method to find information in order to discover patterns
  • 5. trend scanning trend scouting trend verification opportunity mapping indirect observation of consumer lifestyle aspirations research analysis verification of existing trends direct observation of consumer lifestyle in context substantiation of trends and lifestyle issues in context direct contact with consumers in context eliciting lifestyle aspirations for today, tomorrow and dreams decoding of issues and opportunities identifying winning design characteristics generating multiple concept directions
  • 6. microtrend half-a-portion: 9cm pizza in Pizza Hut miditrend downsizing maxitrend simple life macrotrend deconsumption macro- and microtrends
  • 7. microtrend Farm to fork miditrend ecological eating maxitrend eco friendliness macrotrend ecological lifestyle influence macro- and microtrends
  • 9. based on: “Creative Man: The Future Consumer, Employee and Citizen”przygotowanym przez The Copenhagen Institute for Futures Studies
  • 10. 1890 - 1990 1990 - 2000 2000 + society industrial dream creative
  • 11. 1890 - 1990 1990 - 2000 2000 + society industrial dream creative organization hierarchy company values network
  • 12. 1890 - 1990 1990 - 2000 2000 + society industrial dream creative organization hierarchy company values network motivation material needs, comfort and security social needs and dreams self- development, values and challenges
  • 13. 1890 - 1990 1990 - 2000 2000 + society industrial dream creative organization hierarchy company values network motivation material needs, comfort and security social needs and dreams self- development, values and challenges workspace good quality physical working space a place enabling interesting social contacts a place providing possibilities for being creative
  • 14. 1890 - 1990 1990 - 2000 2000 + society industrial dream creative organization hierarchy company values network motivation material needs, comfort and security social needs and dreams self- development, values and challenges workspace good quality physical working space a place enabling interesting social contacts a place providing possibilities for being creative employee manageable loyal innovative
  • 15. the main consequences of the upcoming changes are: -  the end of the abundance era -  integration of the producer and the consumer into a prosument
  • 17. POP-UP CULTURE catch me before I disapear!
  • 21. over 30% of people worldwide admit to showrooming 21% uses a mobile phone to do so
  • 22. SELF GIFTING a gift to myslef
  • 26. MIY„MAKE IT YOURSELF” I can do it myslef
  • 35. „There is solid data from national research council saying that every new idea by the time it reaches maturity takes about 20 years. Every technology of today has been most likely first built 10 to 20 years earlier. And tell me that it’s fast moving…” Bill Buxton
  • 36. It took a mouse 30 years from the moment it was built in 1965 to the moment it became ubiquitous in 1995  
  • 37. one of the first calculator watches by Citizen (1979)  
  • 39. Kinect was first built in 1999 at Microsoft research labs before it became a commercial success in 2009
  • 40. iPronto (2001) a commercialized attempt by Philips to build a tablet
  • 42. ubiquity is not the problem, transparency is
  • 43. technology push – because it is possible
  • 44. focus on the product and the need behind it rather than technology
  • 46. something quite bigger than just a shoe
  • 51. “The true voyage of discovery is not to go to new places but to have other eyes.” Marcel Proust
  • 54. “The future is already here it’s just not very evenly distributed.” William Gibson
  • 56. references Creative Man: The Future Consumer, Employee and Citizen - The Copenhagen Institute for Futures Studies - www.isn.ethz.ch/ Digital-Library/Publications/Detail/?ots591=0c54e3b3-1e9c- be1e-2c24-a6a8c7060233&lng=en&id=56090 “Teczka Trendów 2014”– 4P Research Mix www.4prm.com/trendy/ teczka_trendow.html What’s next - www.nowandnext.com 360 Inspiration Blog - www.360inspiration.nl Trendwatching - trendwatching.com/x/wp-content/uploads/ 2014/06/2014-07-INNOVATION-CELEBRATION.pdf IDEO - www.ideo.com/images/uploads/news/pdfs/ Empathy_on_the_Edge.pdf