How to apply Lean Startup for organizational change, Lean Startup in the enterprise and case studies of launching new products in a non-startup

1. Lean Startup
Isn’t Just for Startups
@jasonlittle

2. Hypothesis: Crowd bias at LESS 2012 coupled with
the tracks and sessions here leads me to believe
people will want to hear more about Lean Change
over “traditional” Lean Startup
Experiment: TwitPoll with 3 Topics, time
permitting put a sheet of paper up in the common
area
Validated Learning: 45% voted in favor of Lean
Change.

3. Hang on a minute...

4. !
confirmation bias

5. What’s this worth?

6. LS for Products Enterprise LS LS for Change
Do you guys, like, make iPad
Do you guys, like, make iPad
Apps?
Apps?

7. LS for Products Enterprise LS LS for Change
12% clicked through
30% of those filled out lead form
2 of the 30% bought it
85% of all mobile traffic on iOS
Landing Page Conversion Rates

8. LS for Products Enterprise LS LS for Change
Prototype to Finished Product

9. LS for Products Enterprise LS LS for Change
- customers loved the ‘cool’ factor
- customers wanted offline support for management
- customers didn’t like the subscription fee
- over-the-air content updates were good
- some customers wanted in-house apps
What I Learned

10. LS for Products Enterprise LS LS for Change
- worried about prices too soon
- built too much too soon
- little customer development done
- tried solving the wrong problem (cash flow)
Mistakes Made

11. LS for Products Enterprise LS LS for Change
HTML 5
Where are they now?

12. LS for Products Enterprise LS LS for Change
IT Department
Intake Elaboration Delivery
- I have an idea! - who’s it for? - build it
+/- 50% - how big is it? - release it
- when could it be - gather feedback
done?
we’re starting
here
Un-certainty

13. LS for Products Enterprise LS LS for Change
The problem(s):
- teams were usually given solutions
- projects funded and committed before validation
- not meeting the demands of customers
- “order taker” mentality
- prioritization pushed to IT
- too many “lines of business” competing for IT
The Solution(s):
- business model canvas for org improvements
- move to quarterly budgeting via PMO
- business model canvas to replace intake governance docs
How? Starting with a Leverage Point

14. LS for Products Enterprise LS LS for Change

15. LS for Products Enterprise LS LS for Change
Rev 1.0 : MVC - Minimum Viable Change
+ -
- no customer development
- think about change first
- change is too complex for “standards”
- weekly evaluations/insights
- pivoting too often
- discovered early adopters
- OMG you CAN’T do that to people!!!
Evolution of Lean Change

16. LS for Products Enterprise LS LS for Change

17. LS for Products Enterprise LS LS for Change
Rev 1.1 : Push, Don’t Pull
“Jason, say something
fluffy!” - Jeff Anderson
Evolution of Lean Change

18. LS for Products Enterprise LS LS for Change
Rev 1.2 : Cohort Analysis
Process “Agile”
Cohort Strategy 1 Strategy 2 Project 1 Metrics
Adoption Practices
Introduce
Visualize All Health
MVC 1 MVC 1 Retrospecti
MVC 11 MVC 11 Work Dashboard
MVC MVC ves
Add
Using MMF
blockers on BDD
thru-put
EKB
Daily
Standups
Evolution of Lean Change

19. LS for Products Enterprise LS LS for Change
#LeanChange
Insights Options To Do MVP/MVC Introduce Validate
negotiate introduce validate
change change change
cost
generate launch pivot?
measurements experiment abandon?
value
Lean Change 2.0

20. LS for Products Enterprise LS LS for Change

21. LS for Products Enterprise LS LS for Change

22. LS for Products Enterprise LS LS for Change

23. LS for Products Enterprise LS LS for Change
Team Kanban Board
Change Agent Board

24. LS for Products Enterprise LS LS for Change
The Experiment that Changed the World

25. LS for Products Enterprise LS LS for Change
- how many people would show up?
- what topics would they discuss?
- what departments are they from?
What I Wanted to Know

26. LS for Products Enterprise LS LS for Change
?
Rolling out Mgnt
3.0 to Leadership Using LS for
Program Governance Doc
?
Connection to
HR Expertise PMO
Directory
Executive Lean
Coffee
BA CoP
Lean
Coffee
What it Led To

27. LS for Products Enterprise LS LS for Change
?
What’s Next for Lean Change?

28. Done.
Andrew Annett
Alexei Hui
Jeff Anderson @akannett
@alhui
@thomasjeffrey
Jason Little
Taimur Mohammed @jasonlittle
Bilal Iqbal
@taimurmohammed the only guy in the world not on twitter
Contributo
Ardita Karaj
@ardita_k rs Andrew La Rosa
@alarosa
Bernadette Dario
@bernadettedario
leanchange.org (in progress)
Emad Toukan agileconsulting.blogspot.com
@emadtoukan
#leanchange