We have a lot of businesses working in Ukraine as Outsource company. But all we know that outsource is not options as the long-term business strategy. From the other perspective, there are a few firms that are trying to move to the product development but it too risky for two reasons: — You need to invest your money and losing your margin. — You have no any experience in product management or startup landing neither fundraising. We in Octoberry, start to work as Product Sourcing company three years ago. We find this way very useful to gain experience in product management and fundraising and after we moved to own product development and we want to share our case. In this talk, we will discuss: — What is product sourcing? — Why product source. — Five steps key steps to run Product Source project — Moving from product source to Product Company

1. From Agile Outsource to Product
Source:
the way to the Own Product Company

2. Nikita Filippov
Product Manager @ Begun.ru, 2006 - 2008
Managing partner & Executive coach @ ScrumTrek 2008 - 2014
CEO @ Octoberry
Octoberry is a product and service design company

3. 1. Why should we
leave outsource
paradigm?

5. Long-term
“Value
Added”
business
Short-term
“Cash
making”
business
Stable
market
Unstable

6. Outsource Products
Outstaff
New
Technologies
Long-term
“Value
Added”
business
Short-term
“Cash
making”
business
Stable
market
Unstable

7. Risks
Time
O
utsource
Products
Time
Profitability
Products
Outsource

8. Outsource is like an Oil
● Happy if you find it in your country
● Easy to organize if you just exporting
○ Good News: Great value for the money if
demand is high
○ Bad News: If you have a lot of competitors
you have to drop the price
○ Worst News: it gives nothing to your country
and the local market
● Good if oil can reproduce by itself :)

9. Outsource Products
Outstaff
New
Technologies
Long-term
“Value
Added”
business
Short-term
“Cash
making”
business
Stable
market
Unstable
?

10. 1. Why should we
leave outsource
paradigm?
2. How to create
opportunity to move
forward?
How to get
experience in the
product
development?...

11. Product Sourcing
The way of business partnering with
customer, where the vendor and
customer equily involved in product and
service design.

12. Succes of the product relates on
how you start it

13. Customer satisfaction
vs
Customer success

14. Magic:disagreeing with
customer raises your
“per hour” rate

15. Tender procedure is not
an option

16. Requirements Gathering
vs
Design Creation

18. Customers know about
the new product no
more than you...

19. The New New Iteration
Zero

23. Release managment
vs
Metrics Management

24. Best way to kill the
product is to focus on
revernue

25. Focus on
Empathy
Focus on
growth of the
Userbase
No find the way
to earn the
money
Leave or repeat
on the new
market

26. Ready for Deploy
vs
Ready for Value
creation

27. Release is not something
about ending of the
sprint
It’s about blogpost

28. 1. Why should we
leave outsource
paradigm?
2. How to create
opportunity to move
forward with
product expertise?
3. When to start
your own product
initiative?

29. Start with a product
chip

30. Questions?
nfilippov@octoberry.ru
http://Octoberry.net