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1. Sample Social Media Report
Welcome!
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NOTE: For this sample report we have merged 1 Facebook, 1 Twitter and 1 Instagram
report back-to-back so you can see a report for all networks
8. Fan demographic (gender & age)
8
Male
63%
Female
37%
+
0%
11%
30%
15%
5% 1% 1%0%
6%
18%
8%
3% 1% 0%
40%
30%
20%
10%
0%
10%
20%
30%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Female
Male
KirkPicard Motorcycles April 3rd – June 4th 2016
9. Fan demographic (languages & countries)
9
4524
3212
3132
2626
1512
1414
1385
France
Mexico
Brazil
United States
Colombia
India
Peru
Top countries
# of fans
10969
7843
5611
2905
2506
1739
656
English (United States)
Spanish (Latin America
and the Caribbean)
French (France)
Portuguese (Brazil)
English (United
Kingdom)
Spanish (Spain)
Italian (Italy)
Top languages
# of fans
KirkPicard Motorcycles April 3rd – June 4th 2016
11. Page & Fan activity
11
Posts
6
Comments
106
Messages
84
Likes
207
Posts
86
Comments
30
Page
activity
Fan
activity
KirkPicard Motorcycles April 3rd – June 4th 2016
Messages
64
Shares
28
12. Best posts
12
POST Organic reach Fan reach Engagement
Boosting Facebook posts is a fast, easy way to grow your
reach. But is it the BEST way to reach... 4.19% 3.78% 2.07%
Not sure how long to let your Facebook ads run?
We’ve got a few ideas and examples, as well a...
3.96% 3.53% 2.15%
Discover how Facebook Audience Insights can make your
advertising dollars go further, telling y... 3.48% 3.01% 2.21%
Will using emojis on Twitter engage people or turn them
off to your brand? Let’s investigate. 3.26% 2.88% 0.59%
Interesting study on the use of Facebook Reactions:
they're hardly used! 3.12% 2.45% 1.4%
Photos are just one part of an engaging post on
Instagram.
Let’s delve into how captions can ...
2.99% 2.29% 0.84%
KirkPicard Motorcycles April 3rd – June 4th 2016
13. Worst posts
13
POST Organic reach Fan reach Engagement
Publicidade no Facebook pode ser uma difícil tarefa.
Existem muitas opções e descobrir por onde... 0.23% 0.17% 2.94%
Quer responder comentários em anúncios do Facebook?
Nós vamos mostrar as melhores maneiras de f... 0.24% 0.19% 2.26%
Em parceria com o blog português Designpt Agência
Digital publicamos esse Guest Post hoje em no... 0.26% 0.17% 3.3%
Descubra se você cobra caro os seus potenciais clientes
de mídia social. Leia o artigo e perceb... 0.27% 0.24% 4.95%
Finding B2B leads can’t get much easier than using
LinkedIn Ads. LinkedIn boasts having the wor... 0.29% 0.2% 1.94%
Impulsionar publicações no Facebook é uma maneira
rápida e fácil de aumentar o seu alcance. Mas... 0.33% 0.3% 6.9%
KirkPicard Motorcycles April 3rd – June 4th 2016
15. Best day to post
15
4 11 13 3 8 1 1
962
635
799
723
760
1088
914
32
13 20 15 24 12 7
0
200
400
600
800
1000
1200
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
# of posts
Reach
Engagement
KirkPicard Motorcycles April 3rd – June 4th 2016
16. Best type to post
16
1
39
1 0
1398
741
1193
0
75
17
48
0
0
200
400
600
800
1000
1200
1400
1600
Status Link Photo Video
# of posts
Reach
Engagement
KirkPicard Motorcycles April 3rd – June 4th 2016
17. Best subject to post
17
12 6 2 3 4 5
770
637
458
723
620
718
14 11 5 7 14 9
0
100
200
300
400
500
600
700
800
900
Content-Strategy Customer-Service Conversational instagram FB-Ads Tools&Features
# of posts
Reach
Engagement
KirkPicard Motorcycles April 3rd – June 4th 2016
21. Top Ambassadors
21 KirkPicard Motorcycles April 3rd – June 4th 2016
Fan Badges / user category Mentions
Lilach Bullock
Ambassador
3
Interim Business Solutions
Ambassador
1
André Augusto Damasceno Mendes
Ambassador
1
Lilach Bullock
Ambassador
Interacted with me 1
eBiz ROI, Inc.
Ambassador
1
Citrus Content
Ambassador
1
31. Top Followers
31
Handle Description Badges / user category Interactions
@lilachbullock
(Lilach Bullock)
Speaker | Social Media Consultant & Trainer | Social Media
Marketing & Influencer Outreach | Proud Mum | Zumba | Haribos |
Loves to chat
Influencer
Ambassador
Interacted with me
52
@socialtoolssmm
t (Social Tools
Summit)
Learn social media best practices from your corporate peers and the
latest technology from leading companies in Boston on April 12.
#SocialTools16
Ambassador
Interacted with me 46
@MSocialBusines
s (Max. Social
Business)
Your corporate social media for business resource featuring expert
contributions from industry peers. #socialmedia #marketing #smm
#socialbusiness
Ambassador
Interacted with me 23
@NealSchaffer
(Neal Schaffer)
Author, Maximize Your Social | Founder @msocialbusiness
@socialtoolssmmt @socialmedia_coe | #socialmedia #marketing
#socialselling #employeeadvocacy #speaker
Ambassador
Interacted with me 16
@LuisNarcio
(Narz)
#SocialMedia & #Branding Consultant |Graphic&Sound Designer
|Founder AudioConceptos |Lifestyle & Entmt @cincopuntocinco
#Radio host @arroba5punto5 @WFM_radio DJ
Ambassador
Interacted with me 14
@charli_says
(Charli Day)
British #writer #marmite lover #jellybean enthusiast #peanutbutter
connoisseur and #socialmedia specialist living in the Med. Would
always choose Clark Kent.
Influencer
Ambassador
Interacted with me
14
Sebs Bunnies & Pets March 1st - April 22nd
33. Publishing & Engagement
33
Engagement 128 97
RT Favorites
268
Tweets published
Publishing
Engagement
350
Sebs Bunnies & Pets March 1st - April 22nd
-32% -28% -34%
-1%
34. Top Tweets
34
Tweet Fav RT Interactions
8 Tips for Picking the Best Social Media Management Tool via @RightBrainMedia
https://t.co/DIIuTHViXh https://t.co/wkrLlmdGf3 2 4 6
Really looking forward to speaking at this event in Boston! #SocialTools16
https://t.co/47emMBEOUr 5 1 6
5 Ways to Improve Your Brand Experience With Twitter GIFs
https://t.co/xJQCBYz4Mp https://t.co/hYzMuhychw 3 2 5
10 Ways to turn your Unhappy Customers into Brand Heroes on Social Media
https://t.co/xEMagOh95X https://t.co/6BiSkriu3Q 3 2 5
Cool Rules for Using Animated GIFs on Facebook Fan Pages
https://t.co/uRpl4R9Yfa https://t.co/vNSPO62N01 2 3 5
How to Use Psychology for Better Social Media Management
https://t.co/LQ3a99iaqy https://t.co/p8TJZD2T0B 1 4 5
Sebs Bunnies & Pets March 1st - April 22nd
38. Top Ambassadors
38
User Badges / user category Keywords
@webuzzco (WeBuzz) Ambassador
131
@MeetRivka (Rivka Kawano) Ambassador
Interacted with me 39
@kalnerwilliams (Lisa Kalner Williams) Ambassador
Interacted with me 30
@_Thika (Thiara Deusdedith) Ambassador
Interacted with me 23
@stejules (stejules) Ambassador
22
@ChrisBizEnglish (Chris Timuat) Ambassador
Interacted with me 18
Sebs Bunnies & Pets March 1st - April 22nd
48. Publishing & Engagement
48
Engagement 16 224
Comments Likes
4
Media published
Publishing
Engagement
240
-23% -51% -19%
0%
Vegan Wegmans – Last 30 days
49. Top Media
49
Media Likes Comments Interactions
They're back ... and organic this year! 🍇
But they're not totally seedless which I have to say is a wee bit annoying.
#veganwegmans #whatveganseat #organicgrapes #cottoncandygrapes🍇
#cottoncandygrapes
2016-06-18 01:38
77 10 87
Loving this minimalist buckwheat cereal. Great for mixing with other cereals but I
love it as is 😃
#veganwegmans #whatveganseat #veganbreakfast #nongmo #glutenfreevegan
#sproutedgrains
2016-06-23 02:49
51 5 56
This vegan recipe in the latest Wegman's magazine is a huge hit this 4th of July
weekend. A light tasting slaw with yes, protein, thanks to the black eyed peas.
Happy 4th! 🎆🎉🇺🇸 #veganwegmans #veganbbq #whatveganseat #vegansofig
2016-07-03 22:01
54 0 54
Brought these for my daughter when I picked her up on her last day of school. A
treat only #vegankids would love 😃 #veganwegmans #whatveganseat
#seaweedsnacks #schoolsoutforsummer
2016-06-24 23:53
42 1 43
Vegan Wegmans – Last 30 days
Your Facebook page’s name and profile image will appear on your report.
Based on the actual performance of your last 50 posts.
This is a breakdown of the topics you’ve discussed during this reporting period.
This is a breakdown of the topics your audience has discussed during this reporting period.
This is a list of people who have mentioned your brand the most during the selected reporting period.
NOTE: Samples are collected from Public Facebook posts only. Facebook restricts tracking posts that are published as Private or to a selected audience.
Agorapulse (at the bottom) represents automated moderation rules that have taken effect on the page.
Agorapulse allows you to set automatic rules for assigning, reviewing, flagging, tagging, hiding & removing audience content on your page. When an item is automatically removed from your page by an automated moderation rule, it will show Agorapulse as the manager that conducted that action.
Your Twitter account’s name and profile image will appear on your report.
Global score = the number of tweets published about you including retweets, official mentions and unofficial mentions (tweets including your brand name without using the @ sign)
Your Instagram account’s name and profile image will appear on your report.
Global score = the number of media published about you including monitored hashtags and locations.