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1. Special Bonuses available today - Monday the 16th!
Who else wants to learn the secrets of opening
and operating a very profitable coffee shop? If
you do, then you MUST read this!
The problem is most people haven't been truthful about how much
it actually costs to open a coffee shop!
The fact is, I opened a coffee shop
for less than the price of a new car....In under 6 months!
And didn't use a single penny of my own money!

2. Dear Friend,
Is opening a coffee shop right for you? Maybe! Maybe Not! Opening a coffee shop will
definitely provide you with many opportunities and challenges. Are you looking for a way
to supplement your current income? Did you know that for less than $500.00 you can
start a coffee service company that generates you over a $1,000.00 a month by only
working a few hours a week?
So who am I?
I'm the former co-owner of two successful coffee shops and have helped numerous
people open their very own coffee shop. I decided to get involved in the coffee industry
for several reasons, here are a few:
 Wanted to be free to do something that I love.
 Wanted to be free to set my own schedule.
 Wanted to spend my time getting to know people.
 Wanted to get some “free” coffee. :-)
Are you ready for freedom from someone telling when you have to be at work in the
morning? Are you ready to actually get paid what you're worth? Are you ready to wake up
every morning to the smell of freshly brewed coffee?
Are you ready for freedom from someone telling when you have to be at work in the morning? Are
you ready to actually get paid what you're worth? Are you ready to wake up every morning to the
smell of freshly brewed coffee?
"They" Haven't Told The Truth!
There are some people within the coffee industry who have not been telling the truth about how
much it actually cost to open a coffee shop or open a coffee service business. There are two reasons
for this.
 They are trying to sell you something. Either some really expensive equipment, or some
expensive consulting.
 "They" don't want to create more competition for themselves (ie, other coffee shop owners).
Let me introduce myself, my name is Wayne Mullins and I am the former co-owner of two

3. successful coffee shops . I was recruited by the founder of a coffee shop to come help him grow
his existing coffee shop, and open a new location.
But there was a catch.....
He wanted to open the new coffee shop in under 6 months. I knew it would be possible, but we
would need to create a system to make sure that we didn't waste any time. After I told him it could
be done it in less than 6 months, he said he had one more "small" requirement. He said it had to be
opened for less than $25,000!
Back to the "drawing board" I went. I wasn't even sure were to start. You see, I had never been
involved in the coffee industry before. Actually, I had never even worked at a restaurant either.
That's only half the story.....
Why would the owner of a coffee shop call me and try to recruit me?
Honestly, it had nothing to do with my skills or abilities. Well, what was his reason for recruiting me?
He was after a secret my mentor taught me....
I had spent the last three years as the owner of a VERY successful lawn company. But it wasn't
always that way. As a matter of fact, after my first year in the lawn industry, I was completely broke
and ready to quit.
One day after complaining to a friend about all the struggles my lawn company was having, she
recommended I go meet with her cousin who also owned what she described as a "very successful
lawn company." So I did! And my life and business changed forever. You see, her cousin ended up
being the brains behind....
.....a multi-million dollar lawn company.
This man became my mentor....he taught me strategies and tactics that resulted in my lawn
company growing from $25,000.00 to $200,000.00 in sales, in less than two years. My friends and
family could not believe the "instant" success I became.
What they didn't realize, was my "instant" success was the result of

4. theSECRETS my mentor was teaching me.
I'll save you all the details, but after my company hit $200,000.00 in sales, someone offered me a lot
of money for my lawn company, and I couldn't refuse the offer. Shortly after selling my company, the
owner of the coffee shop recruited me.
My mentor taught me many powerful techniques and stategies, but he also revealed a secret to me.
The secret was something called the Central Nervous System. Odds are you've never heard of it
before, but you're very likely to have personally witnessed the POWERFUL results it brings.
If you've ever been to a McDonalds then you've seen the power of a Central Nervous System at
work. Maybe you've eaten at a Subway restaurant. If so, you've seen the Central Nervous System at
work.
Would you like for me to tell you how to create a Central Nervous System? I thought so! The
simpliest way to explain a Central Nervous System is that it's the core system a business operates off
of. I'll explain it in further detail in a second, but first.....
So How Much Did it Actually Cost to Open Our Coffee Shop?
We actually opened the coffee shop for less than $25,000. Without first creating a Central Nervous
System it would have cost a LOT more. The great news is everything we did can be repeated. You
don't need any special knowledge or skills. It just takes a little time and effort to develop your
ownCentral Nervous System.
Another gentleman created a Central Nervous System which enabled him to open a coffee services
business for less than $500.00. He supplies local businesses and offices with their coffee, and
coffee supplies. He's making over $2,000.00 per month and only working a few hours a week. This
never would have been possible if it had not been for the Central Nervous System he created.
What is a Central Nervous System?
As I mentioned earlier, it is the core operation system that a business works off of. In other words, it
is the system that controls every aspect of how a business operates. Similar to the way your central
nervous system controls the entire nervous system in your body.
Think about franchises, what makes them so popular and so successful? It's because they are all

5. based on a core business system, or a Central Nervous System.
Without a "core operating system" a coffee shop will NEVER reach its full potential. The great thing
is you don't have to have any special knowledge or training to create you own Central Nervous
System.
Creating your very own Central Nervous System will enable you to spend time on what really matters,
growing your business. You no longer have spend all of your time and energy on "fixing" problems.
Your Central Nervous System has the answer already in place.
If you are serious about opening a coffee shop or a coffee service business, you must spend time
developing your very own Central Nervous System. Think of it as a business plan on steriods.
It sounds so simple, does it work?
It Absolutely Works!
 My mentor became a millionaire by implementing a Central Nervous System in his business.
 My company's sales increased by 800% in the 2 years after creating a Central Nervous System.
 The owner of a coffee shop has opened 2 new locations in the past 2 years, each for less than
$25,000, as a result of the Central Nervous System.
 Look at franchises! They all operate off of a "core operating system".
If you are not just a dreamer, and you are ready learn how to open your own coffee shop or coffee
service business, pick up a copy of Coffee Shop Secrets today. This course will show you exactly how
you can create your very own Central Nervous System. As a matter of fact, I'll give you over eighty
individual steps you need to take to open your very own coffee shop.
Coffee Shop Secrets Shows You Exactly What To Do
Next!
Obviously, if you have read this far then you are serious about learning how to open a coffee shop or
coffee service business. Which is good, you aren't just a dreamer, you are someone who makes

6. theirdreams a reality. I promise, the hardest part of opening a coffee shop or coffee service
business is the decision to do it.
This course includes the same information we used to create our own Central Nervous System.
Coffee Shop Secrets is designed to walk you through the entire process of opening a coffee shop. If
you can follow instructions, you can open your own coffee shop!
A few examples of what you'll discover...
 7 Ways to Get Financing!
 3 Questions you must know before financing your equipment!
 Real-world market statistics answer the question, "Is there room for me?"
 4 critical issues to arrange before you startup.
 80 individual steps you need to take to insure your coffee shop is successful.
 The #1 goal when naming your business.
 How to detemine if you should leave your job.
 When you should quit your job.
 7 simple ideas for developing your business plan (Central Nervous System).
 A sample breakeven anlysis.
 The marketing secrets which enable rapid growth.
 The single question that can double your profit.
 The absolute best location for your coffee shop.

7.  A detailed Lease Checklist to ensure you don't forget anything.
 A POWERFUL secret to designing your shop on a shoe-string budget.
 The single most important thing to know when purchasing your espresso machine.
 Where to get the BEST beans.
 What equipment you must have and where to get it.
 How to determine your hours of operation.
 What time you should never close.
 The real secret to a profitable menu.
 10 low-cost, super-effective marketing methods that create a buzz.
 Discover our best-ever promotional technique.
 How to keep up with the coffee industry.
 The #1 principle that will virtually guarantee your success.
 When to sign a lease.
 When to hire a contractor.
 When & how to hire employees.
 When to begin advertising.
 When to purchase equipment.
 And a lot more......
What's inside "Coffee Shop Resources"?
 Employee Handbook - Sets Clear Expectations.
 Identifies employees responsibilities.
 Addresses probationary periods for new employees.
 Identifies employment classifications.
 Addresses: promotions, resignations, & pay increases.
 How corrective discipline will occur.

8.  Shows employees what critical, serious & major offenses are.
 Provides alcohol & drug policies.
 Discusses employee dress code requirements.
 Includes a release of information form to allow for background checks as well as
drug & alcohol testing.
 An employment application to help screen potential employees.
 A performance review to help monitor employee performance.
 Secret shopper survey - allows you to see what your customers see and think about
your coffee shop.
 Opening & Closing Checklist to insure employees understand what must be done
prior to opening and after closing.
MORE INFORMATION