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How to build your professional network with LinkedIn? By: @AhmedBasyouney


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How to build your professional network with LinkedIn?
It's hard question a lot of people asking, on that presentation you can know basics about LinkedIn and how can use LinkedIn for you and have great results.

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How to build your professional network with LinkedIn? By: @AhmedBasyouney

  1. 1. What’s LinkedIn? LinkedIn is a business-oriented social networking service. Founded in December 2002 and launched on the 5th of May 2003. It is mainly used for professional networking. In 2006; LinkedIn members reached to the number 20 millions and now LinkedIn has +300 Million users.
  2. 2. What is LinkedIn`s mission statement? Connects the world’s professionals to make them more productive and successful.
  3. 3. The benefits of LinkedIn for members: Identity the professional profile of record. Networks that connect all of the world’s professional. Knowledge the definitive professional publishing platform.
  4. 4. The benefits of LinkedIn for companies: Finding job candidates who would make a great touch to your business. Marketing the most effective way for marketers to engage the professionals. Giving the chance to introduce your sales and services.
  5. 5. Why do employees in the companies should use LinkedIn? To increase the visibility for the brand. To have a brand ambassadors. To improve the employees` morale.
  6. 6. How can I make my profile professional?
  7. 7. Use a Professional photo that shows your face.
  8. 8. Care about your title.
  9. 9. Care about your location and your career category.
  10. 10. Your current, your previous job and your education are very important.
  11. 11. Customize your URL  Your LinkedIn Profile will be one of the very first listing that would be found when any one googles you.  Make it in your personal name to make it optimized for the search engines! Tip #1 : You should also include this link in your email signature, presentation decks, business cards and any other material that you hand out. 1 2
  12. 12. Your current, previous and education is much important - Tell people your story. - Write as if you are talking to your “ideal client”. - Abbreviate; don’t talk too much. - Include “call to action”.
  13. 13. - Include a video link of your written summary, People don’t like to read for a long time, so give them an easy way out! - Allow the view to be liked and known and help them to trust you. - Talk personally to your ideal clients and touch their pain points and show how you can solve them!
  14. 14. Be relevant in writing your past and your experience.
  15. 15. SEO (Search Engine Optimization) is sensitive, every individual position listed is a rich keyword. Optimize your descriptions to be found in LinkedIn’s “search”.
  16. 16. - Make sure that you put your skills that are relevant to you and your career. - Choose what you want to be recommended for. - When you make a recommendation, be sure that it is factual and genuine. - Remember the perception...Quantity = Credibility that found in LinkedIn’s “search”.
  17. 17. Add your education level and your interests.
  18. 18. - Update and help people to keep in touch with you. - Be sure that you chose the best channel to talk through to communicate with them. - Share your phone number, Mail and Else.
  19. 19. - Don't ask people you don't know to recommend you. - Ask your colleague to recommend you. - Recommend people they will recommend you back.
  20. 20. - IF you have any publishing or books or researches that you`ve done before, be sure to add them to your profile.
  21. 21. - Join the relevant groups. - Follow relevant people. - Share ideas in your target groups.
  22. 22. What should you do with Groups?  Join Groups that your ideal client would be able to:  Start a topic that it`s a pain point.  Ask a question.  Lurk to find out what they worry about.  Respond to subjects you know.  Join Groups that include professional fellows:  Great B2B opportunities.  Stay up to date with the industry updates.  Network & Communication.  Share ideas & helpful information.  Gain valuable new connections.
  23. 23. Some Advices: Be active in Groups. Recommend a person only for a real ability you know about him. Support your work associates and clients. Edit your privacy settings and control what people can see.
  24. 24. - Analyse your account and where are you now on LinkedIn. - Be sure that people who visit your account are your target audience.
  25. 25. Know from which channel people visit your account.
  26. 26. Understand which titles suit and call you.
  27. 27. Which company cares about you? and from any field?
  28. 28. Understand how LinkedIn is being searched and how can you improve your searching results?
  29. 29. LinkedIn provides four packages for you: Job Seeker package. Business plus package. Sales navigator package. Recruiter package.
  30. 30. Always remember on LinkedIn to: Be honest. Be helpful for people, so people will like you. Share an every day content. Involve in groups. Brand your self and your company.
  31. 31. IF you have any question you can find me on … LinkedIn: Ahmed Basyouney Twitter: Ahmed Basyouney Facebook: Ahmed Basyouney
  32. 32. Thank you ….