Sales & Marketing introduction - Session 3

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Ahmed Roshdy

Economy & Finance Business

Importance of pricing ,[object Object],[object Object],[object Object]

1. Identify pricing constraints and objectives

Pricing objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Estimate demand and Revenue ,[object Object],[object Object],[object Object]

3. Determine cost, volume and profit relationships ,[object Object],[object Object],[object Object]

4. Select approximate price level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competition oriented Profit oriented Cost oriented Demand oriented

5. Set list of quoted price ,[object Object],[object Object],[object Object],[object Object]

6. Make final adjustments ,[object Object],[object Object],[object Object]

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