The tools and tactics to help you tailor your website content to different visitors have come a long way.

1. CONTENT
EVOLUTION

2. WEB PAGE
W E B P A G E
R I C H C O N T E N T
P E R S O N A L I Z A T I O N
G O I N G U P
M A R K E T I N G A P P
RICH CONTENT
PERSONALIZATION
MARKETING APP
Foundation of
content marketing
Video, infographic,
responsive web, HTML5
Dynamically submituted content
based on visitor’s profile
4 T O 3
Apps collect more
accurate “intent” data from
visitors - feeding better
personalization profiles
4 T O 2
Apps make it easier for
visitors to consume the
most relevant content in
bite-sized pieces
Going up this axis is all
about breaking through
the noise
Interactive experiences with
programmatic flow and logic

3. PERSONALIZATION
CONTENT
LOGIC
BIG DATA
CONTENT
CRAWL
ACCESS
INTEGRATION
STORE
All components need
to PersonalizedW
content on company
eco systems
Use MongoDB as
content hub for all
marketing apps
and portal
Crawl content from
designated partner
website
Oauthen single
signon/ generic
content
Connect all apps/
portal in system to
Big data vault
Where we keep
relevant content in
bite-sized pieces

4. CONTENT PROCESSING

5. USER SCENARIO