2. What is SEO why should we do it ?
SEO is the practice of improving engines are the primary method of
(on-page SEO) and promoting (off- navigation for most Internet users. The
page SEO) a website in order to biggest advantage of Search Engines
increase the number of visitors the (SE) is they provided targeted traffic
site receives from search engines. The - potential clients who are looking for
majority of web traffic is driven by the exactly what is offered.
major commercial search engines - So much that SEO is generally
Google, Bing and Yahoo. Although considered the most effective method
social media and other types of of modern inbound marketing, at least
traffic like forum, links trading... can when it comes to conversion rate from
generate visits to our website, search the same pool of attracted audience.
Click through Rate by Position in Search Engine Result Page
For organic search - which means
search result is impartial, non-affected by
Paid Ads - the 1st position got average of
36.4% of clicks through from users. Total of
the top three likely got 41-55% of clicks. A
massive skew in favor of the very best SEO
performers, the 1st rank will get as much as
18 times more clicks than the 10th rank (still
on first page).
3. What is the target of SEO ?
The first and also one of the most frequently questions about SEO is “Why don’t
we use SEO directly for our sale/business website?”.
Answer: It’s entirely possible. Just not effective and sometime can bring more
harm than good.
The reason:
SEO works on the sole principle of the widely accepted way of SEO is
attaining as high as possible positions by using a layer of buffer websites
in Search Engine Result Pages (SERP) between our sale/business and
whenever users entered search SEO operations, the effort will be
queries. To do that we target certain concentrated on those websites -
search queries and use them to called MoneySites or MarketingSites.
create keywords for SEO campaigns. Even better, along with being
But keywords must be placed within flexible in design and content within
contents. Advances in algorithm targeted languages or customers,
of Search Engines make sure that MoneySites masked as news services,
website with only keywords and no specialized blogs... will maintain a
relevant, unique content (typical sense of impartiality, an objective
for a commercial sale website) will point of view to audience. They will
be lowered ranking in SERP - to the be big helps in converting potential
point of completely removing the viewers to paying customers.
punished website out of SERP at The better (and definitely more
least for a period along with the lost prefer in modern SEO) route is focus
of domain authority. Mistakes when our SEO effort on our own MoneySites,
doing off-page SEO may result in the then using MoneySites’ advantages
same punishment. A truly disaster if in high authority, high search result
a company relies on its website to position to close the sales,
do business. To protect sale sites,
4. How could we do
Search engines are answer
machines. When a user search for
anything online, the search engines
will scour their entire database and
do two things: determine which
results are supposed to be relevant to
the searcher’s query, and then rank
those results in order of perceived
usefulness. It is both “relevance” and
“importance” that the process of SEO
is meant to influence.
Today, modern Search Engines
highly favor result that they think users
would appreciate and find it useful
- thus the raise of “importance” or
“authority”. If a Search Engine can
find thousands of pages with same
relevance to one search query, pages
that are deemed most important, got
most authority will be placed at the
top of the pile.
5. how
Search Engines calculate the ranking of a SERP
The backlinks building factor (both Page Level and Domain Level)
is responsible for about 42% - biggest percentage in all. After all,
42%
the quantity of backlinks and their accumulated authority still hold
the most important position in SEO.
The keyword factor (both Page and Domain Level Keyword
Usage) is responsible for about 25%. Pages and Domains that
25%
matched exact or partly with queries will be treated quite favora-
bly by Search Engines.
The technical factor ( both Page and Domain Level Keyword Ag-
nostic Features), things don’t related to keyword or links at all like
11% load time of the server is responsible for about 11%. Website being
hosted at slow server, Pages that render slowly will be view less
favorably.
6% The traffic factor (only at Page Level) is responsible for about 6%.
The Social and Branding factor (how good at social networking
14% the page content, how good is the domain brand) is responsible
for about 14%
6. (TRADITIONAL SEO)
MANUAL BACKLINK BUILDING
The underlying logic, the natural life of any good content in the
internet is mostly like this:
An author published a content that is unique and valuable to audience on a page
at his website - this page called A. Of course, this content have targeted keywords
Step 1 and the affiliate link to a final destination - a sale/business site. Search Engines’
robot indexed A and understood that A got the relevant content and keyword.
Many viewers found the content useful, valuable and talked about it in various
places around the internet (blogs, social networks, discussion forums...) - this big
group are called B. Those posts in B-group contained backlinks to the original con-
tent at A. Each backlink is a vote of authority from a B website for A.
Step 2
Vote are not equal in authority because websites are not equal in their fame and
importance. So a backlink from a well known site with very high PageRank will hold
more weight than backlinks from 100 low profile, obscure websites.
Website A received many votes. With time, A will become more important, have
Step 3
more authority in Search Engines’ view.
Users searched using a query with keywords in A. Search Engines looked at its
database, took out A’s index and compared many results from hundred of differ-
ent websites and decided that A have got both properties: “relevance” (keyword
Step 4 and content) and “importance” (authority from votes).
A got the top position in Search Engine Result Page. Users click through to A, users
read on, clicked on affiliate links to go to business sites. Sales happen!
• A is good, very natural and will be loved by Search Engines. Yet the whole pro-
cess requires:
• A unique, valuable content that is hard and often expensive to created. If not,
Analysis
the content will be ignored, the route is dead early.
• Time! Even if we got the appropriate content, it may well take a very lengthy
period for Step 2. to bring in considerable result.
7. (MODERN SEO)
Automated BACKLINK BUILDING
The SEO strategy we use is quite natural and closely follows the route that
Google recommends. The only differences are in Step 1. and Step 2.
We do exactly as the Step 1 above. OnPage and Content Optimization
Step 1 techniques applied at this stage to make sure we got the right content, right
keywords. We got a URL of the newly published content on our MoneySite.
We promoted the URL using automated softwares for this job at different sites
structured into Tier-1 (high authority) and Tier-2 (low authority). Posts used in this
process will be automated as well.
Step 2 Link building softwares will create backlinks that transfer link juice (authority
vote) follow this principle: low authority pages votes for high authority pages,
high authority pages votes for MoneySite. This way, no page will have too many
backlink that risks being discovered.
Step 3 Will happen naturally like . Nothing changes here at all.
Step 4 Will happen naturally like . Nothing changes here at all.
This way of SEO is widely accepted as the best way, through precaution steps must
be made in order to appear genuine to Search Engines. Benefits are many:
• It’s much cheaper and easier to procure satisfied contents. The content just
need to be acceptable, not exceptional to works well.
• It’s quicker, flexible and much cheaper than doing manual link building. In one
Analysis
24 hours period, the roughly estimated number of backlinks created with one
server is 10,000 and can be easily increased to much higher scale. In contrast, a
quick and effective man can only create about 250 backlinks working nonstop
on a 8-hour shift. Factor in the labor of SEO specialist, the cost difference is still a
massive 20 times.