Task on creating PR campaign for local tourism targeted to specific audience

1. Create a print ad catered to a
specific community
PR Class

2. Headline Studies
• Using the headline studies you created
last week, design a full ad lay-out for a
local government boosting Tourism for the
LGBT Community (or Senior Citizens or
disabled community)

3. https://twitter.com/Lukejian46/status/441215112561438720/photo/1

4. https://twitter.com/fanny87112/status/441211253164216321/photo/
1

5. • Les Bi toGayTher in Kaohsiung .
• 一起同在高雄吧 ( _ )☆ ☆

6. Let’s…
https://twitter.com/ete4678/status/441208946892611584/photo/1

7. • 歡迎到高雄出櫃
• "Coming out in Kaohsiung, Welcome!!"

8. https://twitter.com/ixhngz/status/441211058066165760/photo/1

9. • Gay Up! Kaohsiung! 高雄 gay 起來吧！
Let's Gay Together in Kaohsiung! 讓我們
gay 在一起 !

10. https://twitter.com/pinky7418520000/status/441207199520407552/
photo/1

13. Stairlift

17. Avoid the following
• Lewd, indecent (obscene) photos
• Sexual language and content

18. Focus on
• The idea of acceptance regardless of
sexual orientation (preference)
• Loving and humane approach to creative
style

19. Bilingual Approach to Ad Lay-out
• Use both Chinese and English phrasing
(headlines)

20. Choose a local government
• it would be better to choose towns that are
not so often used
• The purpose is to encourage LGBT
(Seniors) tourists to visit the town
• Focus on the LGBT (Seniors) audience
(market) and their needs
• Sell the tourist places to visit—in a classy
way!

21. http://www.barrydoyon.com/images/1000-islands-lgbt-ad.jpg
Headline
Date and place
Subhead
Promotion
Sponsoring organizations

22. http://www.minnpost.com/sites/default/files/attachments/lgbt-windy-city-ad.png

23. http://4.bp.blogspot.com/-
XdsxhbPSQN0/UtROL0ApHzI/AAAAAAACtXk/LPFPb2H39Ak/s1600/PhillyAD.jpg

24. http://www.fla-keys.com/img/keywest/lgbt/slide_01.jpg

25. Seniors
http://upload.wikimedia.org/wikipedia/commons/e/e5/Subsidio_Vacaciones_Tercera_Edad.jpg

26. http://www.sernatur.cl/wp-content/uploads/2011/07/Vacaciones-Tercera-Edad1.jpg

27. Originality
• Use original designs and photos
• Avoid using online graphics – add your
own creative touch to the design!
• Localize it- think of your audience. What
would they want to hear? How would you
‘talk’ to them?