This document discusses the opportunities and challenges of using social media and the internet for health information and promotion. It notes that while 59% of internet users search for health information online, only 43.5% of websites provide accurate information on infant sleep safety. The document cautions that 72% of adults believe most health information online without consistently checking sources or dates. It specifically examines Suzanne Somers' promotion of bioidentical hormone therapy and notes the lack of evidence for its superiority claims over FDA-approved synthetic hormones. The downsides discussed are inaccurate non-evidence based information and increased vulnerability of less educated individuals.