Google Jordan Keynote

1. The World Awaits You
Abdulrahman Tarabzouni
Head of Emerging Arabia
@aitmit
Google Confidential and Proprietary
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2. Who’s thinking
about a startup
or is already in
one?
Google Confidential and Proprietary
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3. Congratulations!
You have a genetic mutation
Google Confidential and Proprietary
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4. Make the leap.
Google Confidential and Proprietary
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5. No Risk
is your Biggest Risk
Google Confidential and Proprietary
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6. Middle East and North Africa
Presence
350 million people
Young
One third below 14 years old
Significance
Arabic in the top 10 languages in
number of search queries
Growth
6% GDP growth vs. 3% globally
Going online
MENA is high potential region ~20% of population online
that is growing fast
Diversity
Each country has its specificities

7. Infrastructure
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8. Infrastructure Content
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9. Infrastructure Content Commerce
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10. Infrastructure Content Commerce
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11. Infrastructure Content Commerce
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12. Infrastructure Content Commerce
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13. Challenges

14. DSL and mobile Internet access remain expensive
Usage between an emerging and
a developed market:
Smartphone usage rising but still
low
Mostly tier-2 phones e.g. S60,
BlackBerry
Many tier-3 (feature) phones
(small screens, mainly phone / Search queries
SMS)
More than 50% annual
High prices and lack of access
to entry point to the web
growth in mobile
subscriptions
over the past 5 years
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15. Lack of high quality content
5% users speak Arabic vs. 2% of
the content online is in Arabic
Forums are very popular in the
Middle East and North Africa
(35% of content vs. 10%
elsewhere), but :
- unstructured ;
- lack quality.
Challenge for a search engine to
ensure
- relevant
- high quality
- and fresh
results to surface to the top spots.
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16. Low credit card penetration rates
Lack of online forms of payment
Required infrastructure still
catching up
Addressing and postal
systems still in
development in some
countries in the Middle
East
Low credit card penetration
! Security still a major issue
(<5% outside of Gulf e.g. North American airlines
countries) review 3% of transactions vs.
80% by Middle Eastern
E-commerce & inter-country airlines
trade laws not yet ready
SMBs not online
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17. Challenges = Opportunitie

19. 1.Scale
Google Confidential and Proprietary
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20. Dawn of the world until 2003
5 exabytes of information
2 days
667 exabytes per day
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21. Google Confidential and Proprietary
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22. 2.Reach
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23. Google Confidential and Proprietary
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24. 1,354 287 (21%)
1,224
MENA 90 (45%)
348
MENA 63 (18%)
MENA
311
60 (73%)
234
3rd 6th
Population # of Internet Users
63M
Internet Users
> Internet Users Population 75% Population
Google Confidential and Proprietary
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25. 3.Speed
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26. Google Confidential and Proprietary
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27. Scale 1,000,000 years into 1 year
Spring
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28. Scale 1,000,000 years into 1 year
Spring Mid-Nov
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29. Scale 1,000,000 years into 1 year
19 Dec
Spring Mid-Nov
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30. Scale 1,000,000 years into 1 year
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30 Dec
Spring Mid-Nov
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31. Scale 1,000,000 years into 1 year
19 Dec31 Dec
30 Dec
Spring Mid-Nov
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32. Scale 1,000,000 years into 1 year
19 Dec31 Dec
30 7:30PM
Dec
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33. Scale 1,000,000 years into 1 year
19 Dec31 Dec
30 11:10PM
Dec
7:30PM
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34. Scale 1,000,000 years into 1 year
19 Dec31 Dec
30 11:10PM
Dec
11:50PM
7:30PM
Spring Mid-Nov
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35. Scale 1,000,000 years into 1 year
11:55PM
31 Dec
19 Dec 11:50PM
30 11:10PM
Dec
7:30PM
Spring Mid-Nov
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36. Scale 1,000,000 years into 1 year
11:58PM
11:55PM
31 Dec
19 Dec 11:50PM
30 11:10PM
Dec
7:30PM
Spring Mid-Nov
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37. Scale 1,000,000 years into 1 year
11:58PM
11:55PM
11:58PM
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19 Dec 11:50PM
30 11:10PM
Dec
7:30PM
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38. Scale 1,000,000 years into 1 year
11:58PM
11:55PM
11:58PM
31 Dec
19 Dec 11:50PM
30 11:10PM
Dec
7:30PM
Spring Mid-Nov
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39. Scale 1,000,000 years into 1 year
11:58PM
11:55PM
11:58PM
31 Dec
19 Dec 11:50PM
30 11:10PM
Dec
7:30PM
Spring Mid-Nov
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40. Start!
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41. Google Confidential and Proprietary
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